Maureen Burke Email & Phone Number

United States

Emeryville, California, United States

• Responsible for crafting product copy and editorial content for omni-channel execution across print, email, web and social• Works cross-functionally with merch, product development, ecom, and creative teams to craft and deliver accurate, on-time benefit-driven product copy, product-forward headlines, and key brand messages to support sales and drive brand voice.• Leads product naming and PDP copy writing that is clear, concise, SEO-driven, aligns with the overarching brand tone, and backed by market trends/research• Supports seasonal marketing campaigns through ideation, seasonal messaging, content stories, etc.• Manages quality driven proofing process to ensure all copy published is compelling, accurate and on-brand (print and digital)

San Francisco Bay Area

• Curate and research local events and activities for East Bay families for calendar• Produce weekly, monthly and holiday-based activities guides based on community recommendations, personal experience and local sponsorships• Write helpful and creative articles to provide activity inspiration for parents and caregivers

San Francisco Bay Area

• Craft engaging and useful articles and guides that is grounded in SEO best practices for Joy's blog• Elevate products selected by merchandise team with creative copy that encourages purchases and wedding registry additions

Oakland, California, United States

• Oversaw community garden that serves more than 25 families.• Hosted events, conducted orientations and managed guidelines to ensure safe and meaningful relationships with and among participants.• Managed relationship with City of Oakland.

San Francisco, California

• Utilized social listening and analytics tools to complete social audits, develop reputation reports, and strategize avenues to better reach target audiences. • Conducted social conversation-based research to find emerging issues and topics relevant to stakeholders.• Mentored interns and junior staff in department.

San Francisco Bay Area

• Analyzed social conversations to identify product trends, purchasing habits, brand sentiment, and customer psychographics to support, shape, and measure product resourcing and marketing campaigns.• Provided insights and recommendations for social content strategy, influencer partnerships, social community management, public relations initiatives, and merchandise resourcing. • Identified and proactively engaged in earned social mentions as part of customer service social engagement team to help build customer trust, support the customer journey, and build brand love.

Houston, Texas Area

• Served as day-to-day digital account lead for clients in technology, consumer, B2B, energy and healthcare industries. Specialized in social media community management, including content strategy, content creation, paid campaigns and digital analytics, to meet multi-channel KPIs.• Managed real-time, global intelligence crisis monitoring reports; served as Central time zone team lead. • Engaged with influencers and content creators to build awareness of product launches and events.• Supported creative visual asset development and provided strategic counsel.• Contributed digital strategies in new business plans; represented digital in new business pitches.• Project managed social activations for product launch and events.• Mentored junior staff and facilitated social and digital learning opportunities within the office.Client work included: 3M, 44 Farms, Advanced Micro Devices, CEMEX USA, Chipotle, Curves, Drillinginfo, Helmerich & Payne, Inc., Jenny Craig, Shell Eco-Marathon Americas, Shell Retail, Sunnova, University of Texas MD Anderson Cancer Center, University of Texas Medical Branch, and Uptown Houston District.

Houston, Texas Area

• Developed engaging organic and paid content calendars and copy for social media communities.• Managed digital analytics reports through analysis of social conversation sentiment, volume and key trends, then provided strategic recommendations to help meet monthly metrics.• Project managed social activations and influencer partnerships for consumer product launch.• Supported new business proposals with initial brand, competitor and conversation research.• Assisted with crisis monitoring and reporting.• Demonstrated creativity and conceptual thinking on client programs and projects.• Interacted effectively with clients and provided strategic digital counsel.

Houston, Texas Area

• Supervised agency's social media activities, digital marketing staff and clients' social media budget.• Managed social media communities through content development, crisis communication and real-time responses to inquires on Facebook, Twitter, Pinterest and Blogs.• Crafted social media strategies, Facebook advertising campaigns and contests to drive awareness, elicit user generated engagement, build community size, support traditional marketing efforts and drive sales.• Built relationships with media, bloggers and key social media influencers and coordinate product reviews.• Utilized online analytic tools to monitor conversations and track results.• Oversaw newswire projects, applying SEO strategies. • Composed monthly client summaries.Client work included: Capresso, Component Design Northwest, Frieling USA, JURA, Kuhn Rikon, Kyocera Advanced Ceramics, Silpat, Welcome Home Brands, and Zoku.

Houston, Texas Area

• Managed social media communities and provided ongoing counsel as agency’s digital and social lead. • Crafted social media strategies, Facebook advertising campaigns and contests to drive awareness, elicit user-generated engagement, build community size, support traditional marketing efforts and drive sales.• Maintained relationships with bloggers and social influencers to coordinate product reviews.• Oversaw budgets and digital marketing staff; developed relationships with clients and outside vendors.• Composed monthly client summaries and draft design award entries.

Greater Milwaukee Area

• Increased team’s presence on campus by promoting races, fundraisers and recruitment events to university, community and online media outlets.• Administered informational and interactived social media messages to 82 followers on Twitter, @MarquetteCrew, and 115 Facebook fans.• Enhanced alumni relations with production of newsletter, Port-Side News.

Greater Chicago Area

• Guided apartment tours in 274-unit apartment building, 180 North Jefferson, to prospective residents, and performed resident relations to achieve and maintain maximum occupancy.• Answered phones, directed calls, booked leasing appointments and assisted with leasing center activities.• Conducted corporate outreach to build partnerships with Chicago-area companies.

Greater Milwaukee Area

• Contacted customers by phone to create and develop ongoing relationships.• Recorded activity in customer database using ACT! Software.• Assisted inside sales team seek sales leads and perform light office work.

Greater Milwaukee Area

• Wrote cover story for fall 2009 edition of organization’s magazine, Catholic Knight, distributed to over 95,000 policy holders nationwide.• Organized company photos and wrote captions for magazine’s image-driven section.• Conducted interviews and composed submissions for several industry awards, which earned state and national recognition for the company.• Drafted news releases, managed Twitter and Facebook accounts and designed direct mail pieces.

Greater Milwaukee Area

• Assisted with Twitter account for new restaurant, @WardsMilwaukee, helping contribute to over 70 local media and influential followers prior to opening.• Developed agency business news releases and conducted media outreach to generate editorial coverage and announcements in targeted publications across southeastern Wisconsin.• Secured four partners in two months for client’s community relations program.• Drafted materials to support daily agency activities including pitch letters, media alerts, biographies and media coverage status reports.

La Grange, Il

• Developed sponsorship plan and carried out promotional efforts for annual summer event, which received greatest funding to-date.• Designed marketing items to promote programs, classes and services.• Established photo database of classes, camps, parks and events.

Bachelors Of Arts, Summa Cum Laude, Public Relations

Activities and Societies: Member, Public Relations Student Society of America, Marquette Rowing Team Varsity Rower, Habitat.

Business Administration, Marketing

Activities and Societies: Newsletter Editor, Phi Chi Theta Professional Co-ed Fraternity Member, American Marketing Association Volunteer.

Education record