Maureen (Dubois) Heis, Mba Email & Phone Number

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. Consultative business strategy leader for priority CPG accounts and key US retailers. • Leverage analytics to identify growth opportunities, design winning digital activation strategies, and optimize performance of Quotient’s omnichannel solutions.• Measure campaign success via Quotient’s Closed Loop Measurement suite, Market Testing and other ad-hoc analyses.• Generate actionable recommendations to improve campaign performance and drive higher incremental return on investment.

Cincinnati, Ohio

Cincinnati Area, Ky

I joined Ignite Marketing Analytics (a subsidiary of Ignite Technologies) with their acquisition of ThinkVine in October, 2016.Engagement Leader, responsible for managing client relationships from problem identification through guidance delivery and ad-hoc deliverables. - Works directly with clients, leveraging all of their data to build advanced analytic marketing mix and marketing optimization models to provide insight and guidance in improving their sales and ROI.- Uses a wide range of client data including syndicated/sales data, media data and other marketing information to discover insights and make action based recommendations to clients.- Marketing Mix modeling and marketing optimization for a variety of industries including CPG.- Manage relationships with internal and external stakeholders for multiple client engagements.- Develop and maintain project implementation and lifecycle plans.- Manages the career growth and technical direction of junior analysts.- Cultivates hypotheses and recommendations to address client’s business objectives and goals.- Optimizes marketing plans to maximize client’s growth and profit.- Forecasts future sales based on past tactic performance, estimated reach and marketing spend.- Promoted from Senior Analyst to Manager.

Cincinnati, Ohio Area

Passionate about using consumer insights to improve brand and technology communication strategies.- Working with consumer market knowledge and marketing as a technical brand management partner.- Experience designing and executing global qualitative research and strategic planning to understand current consumer needs and to develop products to fill those needs.- Led the design and logistics execution for large scale global quantitative research to evaluate consumer response to prototype modifications, current market and competitive products for North America and Greater China.- Experience working with suppliers such as IPSOS, TNS and GfK to facilitate appropriate consumer recruitment for prototype testing.- Experience recommending portfolio line-ups for next generation hair care initiatives.- Developing models to predict consumer wins based on formula ingredients, technical and sensory methodologies and key consumer touch points.

Cincinnati, Ohio Area

- Design and formulate hair care prototypes for global (i.e. India) low income markets initiatives.- Leveraged consumer cultural insights to increase consumer preference win by more than 10%. - Formulate breakthrough hair care products for super premium consumer segments. Develop technical methods to predict consumer preference across hair care benefits. - Translate consumer preferences into key benefits to drive consumer satisfaction and purchase intent. - Communicate effectively with external suppliers as well as internal partner functions including marketing, product supply, products research and analytical. - Excelled in cross-functional team leadership, enabling team goal achievement and success. - Managed contract group of 15+ employees. - Lead the University of Illinois Researcher Recruiting Effort and increased successful candidate placement by >50%.

Cincinnati, Ohio Area

- Prototyped new formulas to drive invention in the Fabric Care innovation space for liquid laundry detergents across consumer tiers. - Converted consumer desired ideas into actionable inventions. - Led experimentation on a variety of technologies for better mechanistic understanding and consideration in future prototypes. - Led the Intern Onboarding Program for the Fabric Care Strategic Innovation and Technology Division. - Promoted from Researcher to Senior Researcher based on sustained business and organizational contributions.

Urbana, Il

Focused on producing ultra-pure inorganic compounds for high technology applications.

Greater Chicago Area

QA / edited answer keys in McGraw Hill's geometry and algebra textbooks.

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Chemistry

Activities and Societies: -Alpha Chi Sigma, Master of Ceremonies (Fall 2007) and Intramural Chair (Spring 2007), REACT (Reaching.

Study Abroad (Arcadia University Townsville), Environmental Management Of Tropical Reef And Island Ecosystems

Magnetic and Lizard Islands, Northern Queensland, Australia. • Analyzed the health of the fish and benthic communities on coral reefs.

High School