Maureen Sande Email and Phone Number
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A Strategic Communications, Public Relations and Reputation Management specialist and business manager with over 20 years’ experience in corporate affairs, advocacy, corporate communication, public relations, internal and external communication, crisis communication, development communication and partnerships.Skilled in leadership, communication strategy & management, cross-functional project management and stakeholder management through progressive growth, from an entry-level contributor to a seasoned specialist.Experience includes international development organizations and multinational corporations in country roles as well regional roles covering sub-Saharan Africa, and East & Central Africa, leading and supporting multi-country communication teams. Selected for the Kenya National Innovation Agency’s (KeNIA) Pool of Experts program.
P & L Consulting Limited
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Managing PartnerP & L Consulting Limited Jul 2023 - PresentNairobi, KenyaP&L Consulting is a boutique C-Suite advisory firm offering business communication support in areas of investor relations, litigation communication, brand and reputation resilience and market entry. -
Project ManagerEast African Breweries Plc Mar 2022 - Jun 2023Nairobi, Kenya -
Independent Communication & Public Affairs ConsultantSelf-Employed Oct 2021 - Jun 2023• Communication strategy development for the Kenya Private Sector Alliance (KEPSA), contracted by MMG Global Communication.• Brand PR strategy and implementation support to Nestle brands, Nescafe 3in1 Creamy White and Cerevita Cereal Flakes, contracted by Weber Shandwick East Africa.• Development and facilitation of a 3-day training module on Public Affairs & Government Relations for the Public Relations Society of Kenya (PRSK).
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Planning & Strategy Director - Pr PracticeRedhouse Group Jul 2016 - Sep 2021Nairobi, Kenya• Led strategic communication & reputation planning for clients and new business pitches.• Managed and supported bid proposal development and coordination.• Led account management, milestone report compilation & writing and contract management.• Key clients: Ministry of East African Community & Regional Development, Kenya Breweries Limited, Kenya Mortgage Refinance Company, UN Women ESARO, Telkom Kenya, NIC Bank, NCBA Bank.Key results:• Led the Kenyan government’s impact… Show more • Led strategic communication & reputation planning for clients and new business pitches.• Managed and supported bid proposal development and coordination.• Led account management, milestone report compilation & writing and contract management.• Key clients: Ministry of East African Community & Regional Development, Kenya Breweries Limited, Kenya Mortgage Refinance Company, UN Women ESARO, Telkom Kenya, NIC Bank, NCBA Bank.Key results:• Led the Kenyan government’s impact communication campaign on Ease of Doing Business reform milestones 2014 - 2021.• Provided data-led knowledge management to developing entries that resulted in PRSK and SABRE Africa awards for best Practice in Consumer Engagement and Public Relations for the launch of Johnnie Walker White Walker in Kenya.• Managed the agency’s bid process that resulted in award of the World Bank funded financial literacy and communication campaign of the Kenya Mortgage Refinance Company.• Developed the Communication & Public Affairs Strategy for UN Women ESARO.• Led the Telkom Kenya transaction communication and rebranding campaign that earned attribution for 3.4% growth in Telkom’s mobile subscriptions in 2017 following the sale of Orange France’s shareholding to Helios Investment Partners. Show less
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Managing DirectorMedia Edge Public Relations Aug 2013 - Jun 2016Nairobi, Kenya• Managed overall PR & Communications delivery for client relationship, satisfaction and retention.• Led new business development through public sector tendering and private sector pitching.• Mentored, coached and supervised a PR account team of nine practitioners of varying skill and experience.• Key clients: Ministry of Industry, Trade and Cooperatives, The Presidency, Barclays Bank Kenya (now Absa), Samsung Electronics EA.Key results:• Managed the Kenyan government’s… Show more • Managed overall PR & Communications delivery for client relationship, satisfaction and retention.• Led new business development through public sector tendering and private sector pitching.• Mentored, coached and supervised a PR account team of nine practitioners of varying skill and experience.• Key clients: Ministry of Industry, Trade and Cooperatives, The Presidency, Barclays Bank Kenya (now Absa), Samsung Electronics EA.Key results:• Managed the Kenyan government’s Ease of Doing Business Reforms communication campaign and the launch of the Kenya Industrial Transformation Program (KITP).• Led the Integrated PR & Communication campaign of the Choose Kenya campaign for Global Entrepreneurship Summit (GES) 2015, which was also the occasion of US President Barack Obama’s first visit to Kenya.• Awarded Sponsorship Campaign of the Year 2014, the fledgling agency’s first ever industry best practice award.• Grew revenue by an average of 30% within two years. Show less
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Chief Corporate Communications OfficerTelkom Kenya Jan 2013 - Jul 2013Nairobi• ExCom member responsible for Corporate Communications and custodian of the corporate brand and reputation.• Alternate company spokesperson on designated authority of the Chief Executive Officer.• Headed a department of 10 staffers (four direct reports) managing external communication, internal communication, CSR & Sponsorship and Government Relations.Key results:• Represented the company through Parliamentary engagement on a matter under inquiry by the Public Investments… Show more • ExCom member responsible for Corporate Communications and custodian of the corporate brand and reputation.• Alternate company spokesperson on designated authority of the Chief Executive Officer.• Headed a department of 10 staffers (four direct reports) managing external communication, internal communication, CSR & Sponsorship and Government Relations.Key results:• Represented the company through Parliamentary engagement on a matter under inquiry by the Public Investments Committee of Parliament.• Launched “Orange Beat Ya Street,” a first-of-its-kind street dance competition designed to drive mobile subscriber acquisition through engagement with the Youth Market. Show less -
Communications ConsultantIfc - International Finance Corporation Nov 2010 - Dec 2012Nairobi, KenyaOver a two-year period, I was a Communication Consultant to IFC’s Sustainable Business Advisory and, later, Access to Finance programs. Responsible for Communication Management (planning, budgeting, implementation, measurement and reporting, as well as Media Relations liaison.I was responsible for planning, budgeting, implementation and monitoring & reporting communication of the Climate Change Investment Program in Africa (CIPA) and, later, various programs in IFC’s Access to Finance… Show more Over a two-year period, I was a Communication Consultant to IFC’s Sustainable Business Advisory and, later, Access to Finance programs. Responsible for Communication Management (planning, budgeting, implementation, measurement and reporting, as well as Media Relations liaison.I was responsible for planning, budgeting, implementation and monitoring & reporting communication of the Climate Change Investment Program in Africa (CIPA) and, later, various programs in IFC’s Access to Finance programs.Key results:Edited the Water Business Toolkit, a guide for entrepreneurs investing in community water solutionsManaged the launch of the Water Business Toolkit with media, development partners and governmentEarned an internal regional award for best practice in Program Communication for an execution done under the CIPA program Show less -
Communications ExpertResults For Africa Institute Sep 2011 - Dec 2011KenyaCommunications Expert consultant to the Results for Africa Institute, which provided, high level advisory services and results coaching to the Chief Justice and Judiciary leadership on the redesign and development of the Judiciary Transformation Framework (JTF) 2012 - 2016 which was launched by the Chief Justice on 30 May 2012 and is currently under implementation:• Facilitated group working sessions at Integrated Judiciary Transformation Framework Technical Workshop held from 26th -… Show more Communications Expert consultant to the Results for Africa Institute, which provided, high level advisory services and results coaching to the Chief Justice and Judiciary leadership on the redesign and development of the Judiciary Transformation Framework (JTF) 2012 - 2016 which was launched by the Chief Justice on 30 May 2012 and is currently under implementation:• Facilitated group working sessions at Integrated Judiciary Transformation Framework Technical Workshop held from 26th - 30th September 2011.• Developed and drafted an Information Education and Communication (IEC) strategy and indicative budget.• Developed Terms of Reference for an IEC expert to support delivery of the strategy.• Drafted Terms of Reference for the Communications and Public Awareness Directorate of the Judicial Service Commission of Kenya. Show less
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Head Of Communications & Csr - East & Central AfricaBritish American Tobacco Jan 2010 - Aug 2010Nairobi, Kenya• Managed corporate communications planning, development and implementation for BAT ECA in 16 countries (East Africa, the Indian Ocean Islands and the Democratic Republic of Congo).• Managed communication execution for BAT Kenya and supervised a team of Communication managers based in Uganda, Mauritius and DRC.• Managed an external communication agency (Nairobi-based) that provided BTL.• Coordinated cross-functional engagement and engagement with business unit leadership teams for… Show more • Managed corporate communications planning, development and implementation for BAT ECA in 16 countries (East Africa, the Indian Ocean Islands and the Democratic Republic of Congo).• Managed communication execution for BAT Kenya and supervised a team of Communication managers based in Uganda, Mauritius and DRC.• Managed an external communication agency (Nairobi-based) that provided BTL.• Coordinated cross-functional engagement and engagement with business unit leadership teams for strategic alignment of Communication, as well as championed BAT ECA Communications with regional and global Communication teams.Key results:• Through stakeholder dialogue and engagement navigated an incident-free exit of BAT companies from long-held CSR and Sponsorship partnerships to comply with tobacco regulation. Achieved seamless handover/closure of projects with retention of goodwill and no negative publicity. Show less -
Communications Manager - Sub-Saharan AfricaBritish American Tobacco Aug 2007 - Dec 2009Nairobi, Kenya• Managed corporate communications planning, development and implementation for BAT SSA in 38 countries (East Africa, West Africa, the Indian Ocean Islands, Horn of Africa and the Democratic Republic of Congo).• Managed communication execution for BAT Kenya and supervised a multi-country team of seven communication managers as well as an external communication agency based in Nairobi.• Coordinated cross-functional engagement and engagement with business unit leadership teams for… Show more • Managed corporate communications planning, development and implementation for BAT SSA in 38 countries (East Africa, West Africa, the Indian Ocean Islands, Horn of Africa and the Democratic Republic of Congo).• Managed communication execution for BAT Kenya and supervised a multi-country team of seven communication managers as well as an external communication agency based in Nairobi.• Coordinated cross-functional engagement and engagement with business unit leadership teams for strategic alignment of Communication, as well as championed BAT SSA Communications with regional and global Communication teams.Key results: • Structured and resourced the Sub-Saharan Africa Communications function within the first six months of the creation of the BAT SSA Area with Kenya as its hub.• Managed internal change communication through the restructuring and realignment of operations to BAT SSA from previous structure, in close collaboration with the Business Leadership team and the Organisational Development function.• Created bilingual monthly online newsletter that drew active editorial contribution from cross-functional colleagues across SSA, keen to champion their functions’ projects and milestones.• Supported communication, industrial relations and stakeholder engagement through closure of BAT factories in Ghana and Uganda. Show less -
Internal Communications Manager - KenyaBritish American Tobacco Jul 2006 - Jul 2007Nairobi, Kenya• Facilitated workplace communication and leadership engagement through channel creation and management ensuring that all employees (office, factory, trade and farm based) had suitable communication touchpoints.• Coordinated with the Leadership Team and HR to turn the line-of-sight structure for Leadership roadshows and team briefings.• Managed content generation (editorial and photography), conceptualisation, design, publication and distribution of the BAT Kenya annual report, in… Show more • Facilitated workplace communication and leadership engagement through channel creation and management ensuring that all employees (office, factory, trade and farm based) had suitable communication touchpoints.• Coordinated with the Leadership Team and HR to turn the line-of-sight structure for Leadership roadshows and team briefings.• Managed content generation (editorial and photography), conceptualisation, design, publication and distribution of the BAT Kenya annual report, in collaboration with the Board, ExCom, Finance and Investor Relations.Key results:• Was on the Project Support team that delivered SAP Symphony+ Implementation for BAT EAC.• Was Project Manager and Communications lead for BAT Kenya’s Centenary campaign, a cross-functional project that commemorated 100 years of BAT in Kenya through media and stakeholder engagement, and corporate events with the flagship event graced by the then Kenyan Vice President and BAT global executives at the Nairobi factory.• Supported media relations during litigation and regulatory engagement following gazettement of Legal Notice 44 that introduced packaging regulations with impracticable compliance timelines and punitive consequences.• Endorsed for leadership potential with sponsorship, by the company, to the Gordon Institute of Business Science - Leadership Development Program 2007 - 2008. Show less -
Information & Communication OfficerJoint Un Programm On Hiv&Aids (Unaids) May 2005 - Jun 2006Nairobi, Kenya• Provided communication support to the Joint Advocacy Programme on Girls, Young Women and HIV/AIDS in Kenya.• Wrote programme communication material for advocacy and engagement.• Developed and managed online and offline content platforms for information dissemination, and managed publication of programme literature.• Supported research consultants in managing stakeholder dialogue and validation sessions.• Represented UNAIDS Kenya in the Behaviour Change Communication Working… Show more • Provided communication support to the Joint Advocacy Programme on Girls, Young Women and HIV/AIDS in Kenya.• Wrote programme communication material for advocacy and engagement.• Developed and managed online and offline content platforms for information dissemination, and managed publication of programme literature.• Supported research consultants in managing stakeholder dialogue and validation sessions.• Represented UNAIDS Kenya in the Behaviour Change Communication Working Group of the National AIDS Control Council (NACC).Key results:• Secured partnership of the Kenya AIDS NGOs Consortium (KANCO) to host a resource centre, which I set up inside their library. Along with an online resource centre, which I also set up working with a web developer, this enhanced knowledge management on the linkages between gender-based violence (GBV) and HIV/AIDS among girls and young women in Kenya.• Curated a directory of organisations working to address linkages between GBV and HIV/AIDS among girls and young women in Kenya.• Managed design and publication of research commission by UNAIDS Kenya under the programme. Show less -
ConsultantMaestro Communications Aug 2003 - May 2005Nairobi, Kenya• Developed proposal and managed communication planning, budgeting and implementation.• Key project: Primary Schools Action for Better Health program, which was funded by DFID and implemented by the Centre for British Teachers (CfBT and the Ministry of Health).Key results:• Developed and implemented the concept of Thematic Sport for Life Skills Development as a capacity building platform for the program.o Identified specialist trainers for development of training… Show more • Developed proposal and managed communication planning, budgeting and implementation.• Key project: Primary Schools Action for Better Health program, which was funded by DFID and implemented by the Centre for British Teachers (CfBT and the Ministry of Health).Key results:• Developed and implemented the concept of Thematic Sport for Life Skills Development as a capacity building platform for the program.o Identified specialist trainers for development of training modules.o Wrote a Training of Trainers manual.o Trained peer educators at teacher training colleges in Rift Valley and Nyanza provinces. Show less
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Account ExecutiveOgilvy Public Relations Worldwide Jul 2001 - Jul 2003Nairobi, Kenya• Gathered insights and data for strategy development and developed communication plans.• Wrote press releases, feature articles, and opinion editorials and filed them for coverage.• Managed media relations at events (Q&A sessions, one-on-one interviews and photo-ops).• Compiled weekly, monthly and quarterly monitoring reports.• Key clients: GSK (Panadol, Hedex and Actal Tums), Regional Air, Kenya Airways, Bamburi Cement.Key results:• Executed Kenya’s only ever… Show more • Gathered insights and data for strategy development and developed communication plans.• Wrote press releases, feature articles, and opinion editorials and filed them for coverage.• Managed media relations at events (Q&A sessions, one-on-one interviews and photo-ops).• Compiled weekly, monthly and quarterly monitoring reports.• Key clients: GSK (Panadol, Hedex and Actal Tums), Regional Air, Kenya Airways, Bamburi Cement.Key results:• Executed Kenya’s only ever medical caravan by train from Kisumu to Nairobi in partnership between Panadol, Kenya Medical Association, and Kenya Railways). Secured mainstream editors’ support in assigning journalist to the week-long tour for coverage.• Managed the media launch tour of Regional Air’s Asmara and Djibouti routes.• Coordinated media relations and events for Kenya Airways’ 50th Anniversary communication campaign. Show less
Maureen Sande Skills
Maureen Sande Education Details
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Business Strategy -
Communication -
Moi Forces Academy, Lanet
Frequently Asked Questions about Maureen Sande
What company does Maureen Sande work for?
Maureen Sande works for P & L Consulting Limited
What is Maureen Sande's role at the current company?
Maureen Sande's current role is Communication & Public Relations l Planning & Strategy l Crisis Communication l Stakeholder Engagement l MPRSK l.
What is Maureen Sande's email address?
Maureen Sande's email address is ma****@****abl.com
What schools did Maureen Sande attend?
Maureen Sande attended University Of Pretoria, Daystar University, Moi Forces Academy, Lanet.
What skills is Maureen Sande known for?
Maureen Sande has skills like Corporate Communications, Internal Communications, Strategy, Strategic Planning, Change Management, Integrated Marketing, Strategic Communications, Media Relations, Crisis Communications, Corporate Social Responsibility, Marketing Communications, Public Relations.
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