Through The Ginger Network, we provide seasoned marketing and communications counsel on food, nutrition, health and wellness issues to food companies, national associations, wellness brands and commodity groups. Whether a multi-faceted consumer promotion, a targeted influencer campaign, an emerging reputation threat and beyond, we bring exclusively senior counsel to the table and provide a hands-on approach to solve complex marketing and communication challenges and deliver measurable results. Learn more at moreginger.com.

Lead membership, marketing, and communications for the largest U.S. society of anterior segment surgeons. Create compelling and relevant marketing and communications campaigns to increase overall membership, drive engagement, boost affinity and bolster the financial stability of the society. Direct ASCRS marketing, media relations, internal communications, website properties, social media, electronic communications, newsletters designed to support member education and engagement. • Launched and oversaw expansive strategic rebranding initiative to increase affinity for ASCRS and expand membership, distinguishing ASCRS from other ophthalmic associations.• Orchestrated multi-faceted research approach to inform rebranding initiative. • Led development of state-of-the-art website portal, transforming ascrs.org into a dynamic, engaging, revenue-generating online destination that facilitates new member joins, member renewals and member engagement.• Create and maintain member retention and acquisition strategies to increase overall membership.• Create cohesive communications approach to support member education and engagement.• Direct media relations strategies to build awareness for ASCRS.• Direct and manage crisis communications to maintain and protect ASCRS' reputation.

Responsible for the development, implementation and management of a world-class communication plan and marketing strategy for CCUSA that promotes, enhances, and protects the organization's brand reputation and advances the organization’s mission to reduce poverty in America. Lead development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. Advance CCUSA’s position with key stakeholders including media, CCUSA’s member agencies, key constituents and drive broader awareness and donor support for the organization. Responsible for CCUSA’s varied and integrated communications products and services including: newsletters and other print publications; Web, E-news and other online communications; media and public relations; and marketing and branding. Collaborate with leadership team to ensure that all communications to external audiences are consistent in message and appearance.

maureen&company provides business development support to some of the most accomplished and credentialed authorities in the area of food and nutrition, identifying opportunities for these clients to leverage their name and reputation to favorably impact brands. Spokesperson clients include Cynthia Sass, MPH, MS, RD; Patricia Bannan, MS RD; Jackie Newgent, CDN, RD; Holley Grainger, MS RD among others. Through maureen&company Maureen also provided consulting services to a variety of clients including Simply Snackin; John Dunham & Associates; FoodMinds (leading a variety of accounts including Can Manufacturers Institute, Cardioviva, Dairy Management Inc., Texas Beef Association among others), Spectrum Science Communications (leading business development for food and nutrition clients). Areas of focus included communication plan development; corporate communications; public affairs; event management and planning; traditional and social media; crisis management.

Senior marketing and communications professional proficient at leading diverse and geographically dispersed teams to bridge digital and traditional communications and create programs with amplified impact. Skilled at intrepreting scientific nutrition research to identify compelling insights and leveraging these insights to create category-building campaigns. Experienced developing and executing consumer, influencer, traditional media and social media campaigns to support strategic marketing initiatives. Developed strategic communication plans, addressed complex situations, provided public affairs counsel, developed crisis response plans and reputation management tools for multiple clients. Proficient at identifying and engaging third parties and key stakeholders to advance communication and messaging priorities. Clients included the Almond Board of California, California Strawberry Commission, National Cattleman’s Beef Association, Abundant Forest Alliance, Flower Promotion Organization and other commodity and trade association clients; The Laughing Cow, Nature Made, Uncle Ben’s among many other large, national brands. Excel at developing high-performance teams to meet corporate objectives; accomplished presenter with persuasive communication skills.

Led development and implementation of national, multi-faceted marketing communications plan including advertising, public relations, market research, evaluation and industry communications designed to increase consumer purchases of fresh cut flowers. Managed committees and presented programs and budgets for approval. Directed econometric research evaluation that showcased the campaign reversed a two-year downward purchase trend, increasing the number of consumers buying flowers and increasing the frequency of purchase for non-holiday occasions.

Managed the implementation of national marketing communications plans including advertising, public relations, market research designed to increase household penetration of a variety of dairy products. Managed several agency review processes, directed agencies, and presented programs and budgets to Board of Directors for approval. Organization's marketing representative charged with helping align and bridge national and state marketing campaigns.