Maurice Debets Email & Phone Number

Netherlands

Netherlands

Interim services:• E-commerce (operations) management• Digital Product management• Digital Marketing management• Lead & develop teams for better performance on business objectives• Consultancy for Private equity & Scale up companies to maximize growth• Digital Product & Marketing blueprints, Customer Journeys & Growth Strategies for Start-up companies

Amsterdam, Noord-Holland, Nederland

Global responsibility:• Define and steer Global E-commerce & Growth Roadmap• Drive commercial online growth across all entities• Launch new initiatives to optimize processes and operations• Empower teams to enhance efficiencies and effectiveness across entities• Align Digital Product roadmaps with Global E-commerce & Growth Vision• Lead global OEM partnerships, from pitch to roll-outSupported by a team of 30 specialists: paid media, social, SEO, SEA, content, CRO, data/analytics, UX/VD, retention, and Product Owners.

The Hague, South Holland, Netherlands

Responsible for:• Realizing the vision: 'anwb.nl 2023'• Building a new digital performance team (analytics, CRO + wow)• Defining KPI framework and deliverables• Integrating key platform KPIs into wow scrum teams for QBR• Ensuring personalized cross-platform experience (web & app)• Managing stakeholdersAll in close collaboration with the Digital Strategist and Chapter Lead UX Design to ensure a flawless customer experience via all known touchpoints.

Den Haag

Fully responsible for building and developing the online marketing department. The team operated in both commercial and digital product management areas. Responsible for content, (paid) media, CRO, and IT teams led by PO's. All online activities within the Hulpverlening & Mobiliteit Business line were under my supervision, including team development and commercial results.As a management team (MT) member, responsible for:• Setting goals and KPIs• (Marketing) strategy• Annual business plan/roadmap• HR• Finance (P&L)Products and services:• Wegenwacht• Onderweg App• Tanken propositie• Car rental service• Private lease• Wegenwacht B2B• Smart Driver app• Parking • Bike service• Creditcard• Mobility-as-a-Service (MaaS)• Car sales & Used carsLed a performance and optimization team (18 FTE) that I personally assembled. Focus on: personal development (POP), team building, agile working, and professional growth.Disciplines in the team:• Content• Social/paid media• Product Owners• CRO• Email• Analytics• UX/VD• Data• SEO

Hoofddorp

Responsible for:• E-commerce• CRO• Digital media strategy (omni channel campaigns)• Audience targeting• Paid media• Data Analytics• Reporting• Various e-commerce platforms (like: www.tjox.nl & www.theaterclub.nl)

Wateringen

Working on the next step in Digital Marketing for PROCENTEC• Manager (Digital) Marketing• Define requirements for new international website (budget, agency, front & back-end)• Redefine Customer Journey strategy• Media partnerships for lead generation• Online Marketing strategy• Align Sales and Marketing to refine communication strategy

Dordrecht

Responsible for:- Online marketing (SEO/SEA)- Agencies- Affiliate marketing- Conversion rate optimisation- E-commerce- Customer journey (content, video, service tools)- Display- Lead Generation - Mobile- Coaching jr. & medior marketeers

Rotterdam

Responsible for:- Online marketing & partnerships- Managing agencies (budget & performance)- Lead generation- SEA- Programmatic Display- Google Analytics- Conversion optimization- Online marketing plan Justhousing.nl- Relaunch 3 corporate websites for Acadium Bastion

Amsterdam Area, Netherlands

Responsible for- Strategic partnerships (Telegraaf, Wegener, Sanoma, Jaap)- Affiliate marketing & lead generation - Initiator and publisher manager of AdMost (RTB plaform for financial industy)- Conversion rate optimization- ROI analysis- Teamlead campaign manager & SEO/SEA specialist

Responsible for 10 websites- ROI- Leads- Conversion optimization- Analytics- Emailmarketing - Sales- SEO

Responsible for- Optimising sales tactics internal officers- Sales

Chatgpt Prompt Engineering For Developers

Learn (via OpenAI API) how to use a large language model (LLM) to quickly build new and powerful applications, principles for writing.

Foundations Of Management

Organizational Development & HRM, Strategy, Accounting & Finance, Marketing, Operations & Supply Chain Management, Sustainability &.

Management Van Mensen

Marketing Management