Maurice Walshe Email & Phone Number

Bedford

London, United Kingdom

SEO Audit and Strategy, Data Analysis, Custom Tool Development, Advanced Analytics Implementation Google Tag Manager, Ensighten (ECP-I and ECP-M)

Various

misc freelance work

Skills• SEO Strategy1. Structured SEO analysis of large (5M plus pages) well known sites including keyword analysis, link profile analysis, site structure and any problems caused by the implementation.2. Designed and implemented suitable SEO strategies for a large number of sites clients. 3. Planned and managed major URL changes/site restructuring involving 301 redirections, htaccess and any required coding changes. 4. Helped build a team of 4.5 people into a profitable cost centre.5. Devised strategies for a client who had penalties to recover their rankings. 6. Devised international strategies for sites that wanted to target different countries around the world.7. Analysing competitors. 8. Tactical SEO for time critical events (for example the launch of the iphone or the Google Phone). 9. Long term planning for seasonal peaks in search and for anticipated product launches, (the new Audi A7 and A1 being two examples).10. Researching site taxonomy and any consequential changes to site and code.11. Developed best practice for use of author and publisher markup and how this interacts with Google + • SEO Technical 1. On page SEO (Title and description tags, headings, page size/speed, content, importance of external linking, Image Alt tags, Link Title tags,, page freshness, duplicate content)2. Built keyword ranking system using authority labs Nde Js and mongo/mysql3. Url structure and canonical tags/issues url rewriting technologies (.htaccess and isapi filters)4. Off page factors (Link quality, link relevance, link quantity, anchor text, link relevance, link location (country)5. Domain, Gelocation and multi country site strategies.6. Produced detailed reports on problems and fixes required for third party developers to implement. 7. PR Sculpting and internal link structure, faceting pagination etc.8. Investigated advanced techniques LSA and use of big data tools (haddop and HPCC)

I was the lead SEO working with a small team for an Internet marketing consultancy developing my SEO/SEM skills to promote them on the Internet using a variety of White Hat techniques. I also advised the web development team on a number of projects on search engine friendly development. I also built a SMS system to send and receive SMS messages. Recent sites include Essex Audi- A group of 6 Dealers in Essex launching a new site/blog (just under 1300 unique visitors in first month - I also did the high level design for the automatic feed of used cars). I was also involved in a new site for them building a site for Audi fleet sales.

I joined Poptel a developer in their Professional Services department. I worked on many projects mostly for the social enterprise/charity/trade union sector. I was also involved in evaluating external products and integrating them into our solutions. I also worked on productising a paperless direct debit system that is used by several major charities and which has raised favourable comment from the e-government minister.I also worked on award wining accessible sites and helped develop the betsie screen reader tool in conjunction with the BBC

Lead Programmer in DMS an in house digital design agency (now part of BT design)The leading multimedia development group within BT, (at the time), as their lead programmer, I mainly worked on supporting and enhancing the Odeon website www.odeon.co.uk. I achieved a 400% increase in bookings and helped improve the previously poor relationship with Rank/Odeon.BT worldwide intranet teamAs a key member of BT Worldwides inter/intranet development team (eventually I became the Chief programmer) - our customers were the global sales and marketing community in all the joint ventures around the world. SIROSAs one of three developers, I helped develop an Oracle Forms development in 10 weeks to replace a paper system that managed a large proportion of the UK Internet.I also developed skills in www (in my own time) and I was involved in a high profile project for a BT board member, which produced a system in 1 month using RAD (agile) development methodology, which another part of BT had quoted as 2 years.X.400X.400 Interconnect Testing and Third line support for UK ADMDI completed systems acceptance testing following the delivery of a new version of the Messaging software from BTNA. I have experience of writing user guides and test specifications. I have also prepared and given technical training to Systems Administration and Customer Services personnel.Telecom Gold/Dialog Billing development I wrote several major modules for this billing product and supported the service after it went live. I was responsible for the operation and support of the old billing system during the development of TGBS. During this time, I also worked on the testing of the BT EDI service.

I managed the company’s Mini and PC systems, additionally I was responsible for developing the system software and utilities used by the other application programmers. For example, new device drivers or a complex 3d model for bridge designs.I maintained the computer links between offices in London and started development on linking our offices overseas. Other areas I worked in at Dar include Geographical Information Systems, bridge design and test analysis programs. I upgraded our in-house WP systems, this required a lot of customizing, training and installing of several products, including bi- and tri-lingual systems.

A world leading research association working in all fields of fluids, i.e. Pumps, Valves, Noise, AI, Pipelines, Fluids, Database, Nuclear, Technical Software and Computer Modeling.I developed technical programs for the research staff in the firm. Often these would be sampling and displaying experimental data graphically. Problems ranged from simple graphs, to complex problems involving digitizing data, from both still and high-speed film cameras.I was responsible for the management and support of most of the company’s computer resources, planning and allocating systems to projects. I also was responsible for consumable and upgrades, and was able to achieve large savings on disk drives, terminals, communications and plotters, etc.

Btec, Mech Eng (Thermo Fluids)

Specialized mechanical engineering course for local industry.

Education record

Education record

Activities and Societies: 6th Form Master mind champion