- Developing a strategic plan for a Marketing and Business consulting firm including SWOT Analysis, Short and Long-Term goals and performance indicators by business units.- Multiple consulting projects oriented to Customer Satisfaction, business process, marketing segmentation and sales and customer service.- Strategic and operational initiatives for a media company for its local health magazine. - Business development for a Marketing consulting firm in projects. - Strategic and Commercial advisor for a family construction company. - Universidad de Monterrey – Guest Teacher (Marketing)

- Responsible for the business development, marketing plan, communications and public relations of the firm.- Contact with foreign firms to work alliances and representations. - Developed the firm’s strategic plan to focus at the correct market and segments.- Expanded the firm network of contacts and strengthening of its brand recognition, thru events in Mexico City and Monterey together with the Supply Chain Council.- Participated in consulting projects, regarding marketing and redefinition of market segments.

- Responsible of the Business market acquisition and retention strategies, sales support, offers packaging, product pricing, market communication, sales tools and sales coaching.- Developed, launched and maintenance of the majority of products and services (50% of the business product portfolio), from the definition to the commercial launch. Working closely with Bell Canada executives.- Product Marketing Manager, achieving success with an innovative product for the Mexican market, becoming one of AXTEL’s Key differentiator products; leading to gain important accounts and increasing market share.- From the definition, development, launch, maintenance and enhancements of the service.- Special projects and complex bids responsible, increasing winning proposals hit rate for the business market, from 5% to 35% in two years. - Business marketing acquisition strategies, growing sales in government and medium segments up to 30%, working closely with government tenders to define strategies and wining offers with the sales teams.- Member of the Marketing PMI (Post Merge Integration) group, formed by key area executives, to lead the integration of Avantel after being purchased by AXTEL, achieving synergies of more than 1 million USD of savings and income in the Marketing department.- Sales training to reinforce products and services, promotions and discount plans to all the sales executives and sales managers in 15 cities, increasing sales by 20% and reducing offer errors.

- Responsible for one of Lucent´s key accounts for sales and service, achieving sales for over one million USD, exceeding sales quota by 10% each year.- Win back of the most important account for the company by exceeding customer service and increasing monthly orders by 15%.- Coordination of multifunctional teams (sales, marketing, sales support and technical support), to find the best solution for our customers.- Worked closely with US marketing, technical and sales teams.

- Creation of a market share measurement system for the commercial sector in all Mexican cities, giving the top management a clear view of the market and the competitors reach and actions.- Responsible for the pricing and communication of offers and discounts to all regional offices.