Mauricio Alanis Email & Phone Number

Monterrey, N.L., Mx

Monterrey Area, Mexico

- Developing a strategic plan for a Marketing and Business consulting firm including SWOT Analysis, Short and Long-Term goals and performance indicators by business units.- Multiple consulting projects oriented to Customer Satisfaction, business process, marketing segmentation and sales and customer service.- Strategic and operational initiatives for a media company for its local health magazine. - Business development for a Marketing consulting firm in projects. - Strategic and Commercial advisor for a family construction company. - Universidad de Monterrey – Guest Teacher (Marketing)

- Responsible for the business development, marketing plan, communications and public relations of the firm.- Contact with foreign firms to work alliances and representations. - Developed the firm’s strategic plan to focus at the correct market and segments.- Expanded the firm network of contacts and strengthening of its brand recognition, thru events in Mexico City and Monterey together with the Supply Chain Council.- Participated in consulting projects, regarding marketing and redefinition of market segments.

- Responsible of the Business market acquisition and retention strategies, sales support, offers packaging, product pricing, market communication, sales tools and sales coaching.- Developed, launched and maintenance of the majority of products and services (50% of the business product portfolio), from the definition to the commercial launch. Working closely with Bell Canada executives.- Product Marketing Manager, achieving success with an innovative product for the Mexican market, becoming one of AXTEL’s Key differentiator products; leading to gain important accounts and increasing market share.- From the definition, development, launch, maintenance and enhancements of the service.- Special projects and complex bids responsible, increasing winning proposals hit rate for the business market, from 5% to 35% in two years. - Business marketing acquisition strategies, growing sales in government and medium segments up to 30%, working closely with government tenders to define strategies and wining offers with the sales teams.- Member of the Marketing PMI (Post Merge Integration) group, formed by key area executives, to lead the integration of Avantel after being purchased by AXTEL, achieving synergies of more than 1 million USD of savings and income in the Marketing department.- Sales training to reinforce products and services, promotions and discount plans to all the sales executives and sales managers in 15 cities, increasing sales by 20% and reducing offer errors.

Monterrey, Nuevo León, Mexico

- Responsible for one of Lucent´s key accounts for sales and service, achieving sales for over one million USD, exceeding sales quota by 10% each year.- Win back of the most important account for the company by exceeding customer service and increasing monthly orders by 15%.- Coordination of multifunctional teams (sales, marketing, sales support and technical support), to find the best solution for our customers.- Worked closely with US marketing, technical and sales teams.

- Creation of a market share measurement system for the commercial sector in all Mexican cities, giving the top management a clear view of the market and the competitors reach and actions.- Responsible for the pricing and communication of offers and discounts to all regional offices.

Master Of Education In Corporate Training, Master

Curso Especializado En Customer Experience Management - Icemd, Customer Experience, Especialización

Esta especialización se enfoca en uno de los temas con mayor atención en Marketing en la actualidad: La experiencia de los Clientes. El.

Net Promoter Certified Associate, Customer Service Management, Certification

Net Promoter Associate Customer Loyalty Certification. Based on Net Promoter Score(R) by Fred Reichheld

Diploma, Management Skills

Management, Communications

Diploma, Telecommunications

Diploma, Marketing

Bachelor'S Of Science, Industrial And Systems Engineering

Education record