• P&L Responsible (Sales, Profitability, Operation ,logistic, Human Resources ) in Colombia

•Responsible for P&L and operation (Sales, Profitability, logistic) in Colombia and Mexico • Support the opening of Homecenter stores with the paint factory in the Mexican market•Develop sales and marketing strategies to achieve company goals•Management JV (Joint Venture) . to support Customer business•Monitor and control the supply chain process to the Homecenter Stores•Coordinate implementation of the paint factory in the new Homecenter stores•Controlling billing portfolio and cash flow of the operation•Management and negotiation with the corporate client (Sodimac)•Development a partnership with Sodimac to Support and negotiate with customers of Construction and maintenance companies

RESPONSIBILITIES•Responsible for key and tactical strategies (Marketing, CRM, Customer Service) to fulfill Sales and EBITDA (earnings before interest, taxes, depreciation, and amortization) outcomes of the business unit. •Planned, implemented, monitored and evaluated policies and procedures for the effective operation of company branches.•Developed, monitored and executed budget business unit (Sales Budget: USD$ 20 MM).• Provided a work environment that encourages positive energy, creativity and team spirit among employees (Report of 9 direct and indirect 500 people). MAJOR ACHIEVEMENTS•Complied with 105% of the EBITDA targets for new projects. •Developed and implemented the project of the biggest casino in Colombia (5,000 square mts) successfully.•Supported the company in achieving an above average score in the “Great Place to Work” survey. In this nationwide survey the organization was rated as within the fifteen best companies in Colombia.

RESPONSIBILITIES•Developed and implemented marketing strategies in order to achieve the sales objectives.•Consolidated the brand development in various businesses line.•Established and developed the companies’ external communication and public relationship policies.•Developed and implemented tools for measuring customer service satisfaction.•Established and implemented digital marketing strategies for the various company brand.•Developed CRM strategies (Customer Relationship Management), customer loyalty and retention programs.•Developed of new business model (Franchise).MAJOR ACHIEVEMENTS•Developed a strategic brand concept that improved the marketing positioning in the high social economic level and increased the outcome by 34%.•Maintained the defined marketing rate for all brands with high investment return.•Developed the website and digital marketing strategy for the companies’ premium brand.•Created the CRM (Customer Relationship Management) plan for B2B customers (Convenience stores and small Casinos) with 30,000 affiliates based on consumer market research, achieving a revenue growth of 22%.•Developed services protocols and standards that increased the customer service indicators by 40% •Implementation of local franchising model for Medium-Low Socio-economic levels , managing 10 local franchise nationwide.

RESPONSIBILITIES Conduct and implement marketing strategies to Andean region (Colombia, Venezuela, Peru and Ecuador) for the brands of Hair Care line. Coordination of launches and relaunches of brands in charge. To achieve Schwarzkopf brand positioning in beauty products in the mass market.Development of new products according to market needs obtained through qualitative and quantitative research.ACHIEVEMENTSImplementation of strategy for positioning the Schwarzkopf logo on fashion events, through sponsorship of fashion shows and fashion events, achieving a strong brand positioning in the hair care segment.Relaunch of Bonacure brand (Hair care segment) in the hairdressers market and wholesale segment, with sales increasing 35%.Development of hair care products for low income target based on qualitative and quantitative studies of habits and needs of customers.