Mauricio R. Celin Email & Phone Number

Bogota,D.C., Capital District, Colombia

Cali, Colombia

Bogota

Sales and Business Development - • Succesfully implemented joint venture with a 3,000 plus retail branch network to increase bank’s capillarity and presence in low income population• Increased Commercial Products Credit Card GDV 25% last year versus a 3% Colombian industry average.• Merged and successfully integrated product specialist team of Distribution-like product from Banco Union growing volume and corresponding revenue by 100% in one year from $32M to $65M.• Engineered and implemented entire Cash Management structure and product specialist methodology to support sales force, maximizing business opportunities with clients.• Worked with relationship managers to establish strategies that generated increased sales of existing and new products.• Redesigned and developed new collateral material and incentive programs for sales force increasing brand awareness, sales, volume and transactions consistently over the last 4 years.• Obtained 3-year consecutive increase in market share of strategic payment product for the bank.Marketing and Product Management -• Redefined credit card commercial products staff structure establishing key performance objectives and indicators.• Improved credit card portfolio strategy and services, obtaining better product brand positioning and overall customer satisfaction.• Designed and implemented entire Internet Banking strategy for the retail and commercial segments.• Successfully launched several products and services for different market segments: bundled service package for retail banking, cash management services for small business and corporate banking including payments, collections, internet banking, ATM, IVR and credit card services.• Developed, implemented and launched several institutional and product advertising campaigns with increased brand top-of-mind and sales, including direct marketing, print, TV, radio and alternative strategies.

Management Consulting -• Completed departmental staffing analyses with identified cost savings of more than $400,000.• Implemented departmental process improvement projects with combined savings in excess of $100,000.• Successful design, implementation and on-going support of productivity-monitoring systems in three organizations.• Contributed in the development and implementation of a fully automated cost accounting system.

Programa De Desarrollo Directivo, Executive Program

Executive Program, Kellog On Marketing

Masters, Industrial Engineering

Bs, Industrial Engineering

Activities and Societies: Graduated Suma Cum Laude Tau Beta Pi