Started as journalist and copywriter, then joined Armando Testa, Italian biggest ad agency.In the following years he became Executive Creative Director and Vice President of Armando Testa Group, working both for Multinational and National Brands leader in several markets like Food and Beverage, Telco, Energy, Automotive, Fashion and Luxury, Health and Wellness, Home Appliances, Financial/Insurance, Travel & Leisure, Entertainment, Retail, Services.His job has been awarded in Cannes Adv Festival (Gold Lion), Clio Award, Art Directors Club N.Y.,Art Directors Club of Europe, Cresta Award, Epica Award and in the Italian most important communication Awards.Elected two times as Italian member of the Jury at Cannes International Adv Festival.Co-founder of Testaweb (1999), Creative Digital Agency of Armando Testa Group.Joining Reply Group (2008) a high-technology Network supporting digital transformation with a wide range of vertical Companies.As Creative Director and Partner. he launched the Digital Creative Agency Bitmama.In the following 6 years Bitmama became the third large Digital Agency in Italian Market.In 2014 became Digital Experience Practice Leader of Reply Group, for Digital Branding Projects involving teamwork from different companies around single tasks.In 2018 founder of KOI Srls, Consultancy in Creative Communication and Contents projects, Digital Branding Strategy, Consumer Experience Design.Partner and Chief Communication Officier of Igoodi, hi-tech startup focused on biometrics data and avatar creation.Brand Advisor for technology Company Mia Platform.Trainer and Lecturer about Digital Communication, Consumer Experience and New Branding Behaviours for Cattolica University, Bocconi University, S. Raffaele University, Politecnico of Design, Accademia di Comunicazione.Past President of ADCI, Art Directors Club of Italy.Past member of Assocom Digital Board, Audiweb Board and IAB italian Council.