• Led Kitchen Appliance business, the leading business with 6 sub-categories, Airfryer, All-in-one Cooker, Blender, Food Processor, Haloplate and others, developing 1-to-3-year growth plan and marketing strategies.

• Led the business of Oral Health Care (Sonicare) and Mother and Child Care (Avent). • Achievements:- Led Sonicare 9900 Prestige launch campaign and recognized as global best case and GC best team.- Increased Sonicare ETB penetration by +1pt and high-tier market share by +6.1pt by launching 3 NPIs strategically.- Led cross-functional team to tackle Sonicare supply shortage crisis to achieve YOY 36% sales growth. - Successfully turned around Avent TW business with YOY +803% sales and synergized TWHK initiatives.

• Led the business of Value and Menu in 2018-2020, Breakfast in 2015-2017, developing 1-to-3-year plan, goals and tactics.• Achievements:- Rated as an exceptional performer for 4 consecutive years.- Successfully relaunched McCrispy platform in 2019 and hit YOY 102% sales growth. - Led 2018-2019 cross-platforms pricing project with smooth transition, minimal PR risks and positive business results. Brought incremental sales to the system by 1.5% annually.- Achieved Breakfast annual sales target for 3 consecutive years by 8%-10% comp sales growth. - Successfully launched Breakfast Egg Burger category and drove incremental usage by +26% over target.- Led 2018 Made-for-you sandwich launch plan, developing strategies for re-positioning and pricing.

• Acted as project leader for implementing responsible campaigns/ projects by planning, coordinating and utilizing marketing mix and different media tools to achieve marketing objectives.• Achievements:- Championed first-to-the-market IKEA house case and gained bronze award of 2014 Effie. - Implemented 2014 New Launch campaign and gained bronze award of Timesawards.- Gained honorable mention of Timesawards for 2012 Dine at Home TVC.

• Led a team of 3 to assist clients in achieving marketing objectives by identifying existing marketing issues, developing communication plans and conducting market research if necessary. • Key Accounts: Chinatrust bank, Estèe Lauder, Heysong, La New, Wacoal underwear, Imperial Tobacco• Achievements:- Successfully launched Heysong Chahua Green Tea by reaching average PSD 6 in 7-11, 6 times higher than target. gained bronze award of Timesawards, yearly best case in Ogilivy group.- Championed successful cases for awards: Heyson Win Café TVC “Graffti”, PLAYA TVC “Audition/ Punishment/ Mischievous shoes”, Wacoal TVC “deep V” all gained honorable mention of Timesawards.