Mavis Chen work email
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Mavis Chen personal email
I have years of marketing experiences and had expertise in strategic planning, product marketing, campaign implementation and people management. With strong business acumen and creative curation skills, I am good at balancing business needs and creative outcomes to achieve marketing objectives with proven successful track records. I am passionate about achieving business performance through great marketing works.
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Marketing ManagerPhilips Feb 2022 - Sep 2022Taipei City, Taiwan• Led Kitchen Appliance business, the leading business with 6 sub-categories, Airfryer, All-in-one Cooker, Blender, Food Processor, Haloplate and others, developing 1-to-3-year growth plan and marketing strategies. -
Senior Product ManagerPhilips Dec 2020 - Feb 2022台灣 Taipei City 台北• Led the business of Oral Health Care (Sonicare) and Mother and Child Care (Avent). • Achievements:- Led Sonicare 9900 Prestige launch campaign and recognized as global best case and GC best team.- Increased Sonicare ETB penetration by +1pt and high-tier market share by +6.1pt by launching 3 NPIs strategically.- Led cross-functional team to tackle Sonicare supply shortage crisis to achieve YOY 36% sales growth. - Successfully turned around Avent TW business with YOY +803% sales and synergized TWHK initiatives. -
Marketing ManagerMcdonald'S Mar 2017 - Nov 2020Taipei City, Taiwan -
Assistant Marketing ManagerMcdonald'S Jun 2015 - Feb 2017Taipei City, Taiwan• Led the business of Value and Menu in 2018-2020, Breakfast in 2015-2017, developing 1-to-3-year plan, goals and tactics.• Achievements:- Rated as an exceptional performer for 4 consecutive years.- Successfully relaunched McCrispy platform in 2019 and hit YOY 102% sales growth. - Led 2018-2019 cross-platforms pricing project with smooth transition, minimal PR risks and positive business results. Brought incremental sales to the system by 1.5% annually.- Achieved Breakfast annual sales target for 3 consecutive years by 8%-10% comp sales growth. - Successfully launched Breakfast Egg Burger category and drove incremental usage by +26% over target.- Led 2018 Made-for-you sandwich launch plan, developing strategies for re-positioning and pricing. -
Marketing SpecialistIkea Aug 2010 - Aug 2014Taipei City, Taiwan• Acted as project leader for implementing responsible campaigns/ projects by planning, coordinating and utilizing marketing mix and different media tools to achieve marketing objectives.• Achievements:- Championed first-to-the-market IKEA house case and gained bronze award of 2014 Effie. - Implemented 2014 New Launch campaign and gained bronze award of Timesawards.- Gained honorable mention of Timesawards for 2012 Dine at Home TVC. -
Account ManagerOgilvy May 2007 - Aug 2010Taipei City, Taiwan• Led a team of 3 to assist clients in achieving marketing objectives by identifying existing marketing issues, developing communication plans and conducting market research if necessary. • Key Accounts: Chinatrust bank, Estèe Lauder, Heysong, La New, Wacoal underwear, Imperial Tobacco• Achievements:- Successfully launched Heysong Chahua Green Tea by reaching average PSD 6 in 7-11, 6 times higher than target. gained bronze award of Timesawards, yearly best case in Ogilivy group.- Championed successful cases for awards: Heyson Win Café TVC “Graffti”, PLAYA TVC “Audition/ Punishment/ Mischievous shoes”, Wacoal TVC “deep V” all gained honorable mention of Timesawards.
Mavis Chen Education Details
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Public Relations, Advertising, And Applied Communication -
Longburn Adventist College, New ZealandEnglish
Frequently Asked Questions about Mavis Chen
What is Mavis Chen's role at the current company?
Mavis Chen's current role is Marketing Manager.
What is Mavis Chen's email address?
Mavis Chen's email address is ma****@****ips.com
What schools did Mavis Chen attend?
Mavis Chen attended Fu Jen Catholic University, Longburn Adventist College, New Zealand.
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Mavis Chen
Taiwan2loreal.com, gmail.com -
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