Mavis Yang Email & Phone Number

Taipei City, Taiwan

Taipei

Collaborating with licensing company to create new product line with self-own brand. Developing and implementing the licensed product strategy with cross-department communication. Developing marketing strategy of the licensed product. Implementing advertising and media buying of the licensed product. Tracking and monitoring sales and production of the licensed product. Developing and implementing e-commerce related activities. Implementing and analyzing consumer research.

• Developing 2009 marketing plan. • Using social networking service to enhance awareness (e.g., facebook & Youtube).• Analyzing the effectiveness of Google AdWords by using Google Analytics.• Database: entry and sending outbound mail. • Collecting media kits for media plan.

• Media purchasing and planning.• Writing initial marketing plan. • Estimating and handling budget.• Responsible for communicating with clients, designers, media, and manufactures.• Making initial layouts for Web site design. • Executing public relations events.• Executing press conference.• Assisting in making the layout of graphic design.

• Assisting planning program.• Developing promotion strategy.• Communicating with students.• Recruiting new students.

Ms, Integrated Marketing Communications- Public Relations

Activities and Societies: Taiwanese Student Association, American Marketing Association

Certificate, Post-Baccalaureate International Marketing Program

Ba, Public Affair Management