Mawar Astari

Mawar Astari Email and Phone Number

Communications Specialist | Media Relations I Public Relations | Corporate or Brand Identity @ IMAGE DYNAMICS PR
Mawar Astari's Location
Jakarta, Indonesia, Indonesia
Mawar Astari's Contact Details

Mawar Astari work email

Mawar Astari personal email

About Mawar Astari

Hi, I am Mawar; I am a hybrid talent, a digital marketer, media relations, and a corporate communication specialist with more than 1 decade of experience in Communications, and four years of experience in journalism. I am a content developer with a corporate communication background and have the capability to enlarge the support of digital public relations and marketing, especially in content development and performance digital marketing. I am a critical and deeply analytical thinker with managerial, communication, and quick problem-solving skill. I can work with minimum supervision or as a team player, target-focused and desire to maintain a good relationship with all stakeholders and customer satisfaction, and attention to detail in work.

Mawar Astari's Current Company Details
IMAGE DYNAMICS PR

Image Dynamics Pr

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Communications Specialist | Media Relations I Public Relations | Corporate or Brand Identity
Mawar Astari Work Experience Details
  • Image Dynamics Pr
    Media Relations
    Image Dynamics Pr Aug 2022 - Present
    Jakarta Selatan, Jakarta, Indonesia
    Image Dynamics is the national Public Relations Agency in Indonesia. I have responsibility for media relations, maintaining and expanding relations with various national media networks.You can check our media coverage and publicity results on instagram @imagedynamicspr or on website www.imagedynamics.co.id .We are trusted by several big companies and brands such as: Bakti Budaya Djarum Foundation (BBDF), Bank Central Asia (BCA), Coca-Cola, Codashop, Google, Grab, Honda, Kraft Heinz, Milo, Prime Video, PK Entertainment-one of the big promoters who held a Coldplay Concert in Jakarta 2023 , Ed Sheeran, Bruno Mars in 2024, Telkomsel, Tokopedia, Uniqlo, VietJet Air, WhatsApp, etc.
  • Garuda Indonesia
    Communication And Corporate Identity Analyst
    Garuda Indonesia Nov 2012 - Jul 2022
    Jakarta
    Garuda Indonesia is the national flag carrier of Indonesia.Goal: Corporate communication material, especially visual communication, complies with corporate identity. Responsibility :A. Supervise and ensure the consistent implementation of Corporate Identity and Branding in any corporate communications and publication.>The goal is to drive internal and external engagement with our brand through corporate identity, brand, and visuals. Example:>Ensure the consistent corporate branding and identity implementation in the Annual Report and the internal and external corporate communication information (news, portal web, article, corporate, creative ads, greeting, and corporate social media).B. Create corporate writing and copywriting and develop the content brief.> An example like standby statements, corporate releases, articles, video captions, Etc.C. Giving a Visual Communication Advise > Design brief for corporate project > Create a communication strategy and insight through visual communication strategy to achieve and drive internal and external more engages with our brand - Project examples: supervise layout article in the inflight magazine, digital marketing content (cooperation with marketing team) & Annual Report. D. Supervise the News Facebook account link to The Ministry of State-Owned Enterprises.- Supervise the updated information from the government, which is connected to Corporate Services and post it on Facebook and the ministry website.Achievements:2013 Vision Awards from LACP (League of American Communications Professionals) and2014 ARC Awards International XXVII from MerComm Inc.
  • Desty Indonesia
    Performance Marketing Specialist - Google Ads
    Desty Indonesia Jan 2022 - Apr 2022
    Indonesia
    Desty app currently offers two products, a landing page generator (link bio creator) called Desty Page and Desty Store (a service that allows users to create an online store complimentary to marketplaces).Responsibility :- Supervise the optimization of digital marketing spending in Google Ads.- Boost the leads (sign up audience) through Google Ads, Conduct audience & competitorresearch, and LP analysis- Build & supervise campaign plan & day-to-day optimization.- Develop content brief for the campaignObjective :- Achieve cost/conversion based on a company goal- Increase the leads especially from Search channel- Maintain the CTR around above 2 %- Bring "desty" become top 3 in SEM Google page searchAchievement :- Generate SEM - Become Top 2 in SEM Google Increase the conversion (lead) up to 11%- Decrease cost/conv around 22%- Decrease total spent around 13 %- Gradually maintain the CTR stay above 2 %
  • Revou
    Project Manager
    Revou Sep 2021 - Dec 2021
    This project is part of practical assignments from RevoU.My team trusted me as project manager to accomplish our assignment and achieve the goal together.Our Business Project is LittleNeeds (Baby Care Rental Tools) Job desk :- Direct the team to work accordingly to their job descriptions on time- Involved in every division (performance, technical, design and copywriting)- Decide and execute the marketing strategiesBrief : Compete with other team to gain lead as much as possible through Facebook ads and Google ads.Goal : LeadsAchievement :Become the winner team from overall performance in Facebook ads and Google ads.Judging Criteria :- Optimization Strategy- Recommendation and Presentation- Sound reasoning- Overall performanceDetail task and achievement:A. Facebook Ads Project ManagerLittleNeeds Online Marketing at RevoU (2021)> Manage team project by creating an efficient ads timeline> Executing ads and generate 60 Leads from creating a creative and relevant content for ads within 5 days and with minimum budget> Daily ads and budget optimization > Achieve 2nd place in Facebook Ads CompetitionB. Google Ads Project ManagerLittleNeeds Online Marketing at RevoU (2021)> Manage team project by creating an efficient ads strategy > Executing ads and generate 22 Leads from doing a keyword research and creating campaign related and relevant to our business and customer needs within 4 days and with minimum budget> Achieve 1st place in Google Ads Competition
  • Freelance
    Communication Coach In Female In Action Apps
    Freelance Oct 2021 - Nov 2021
    Indonesia
    This is one of my Personal Social Responsibility for my environment, especially for young woman who pursue her dream with sharing and give them communication consultation based on my experiences.
  • Jawapos Group
    Journalist
    Jawapos Group Aug 2008 - Oct 2012
    Surabaya & Jakarta
    Goal: Present credible and updated information through an articles Main responsibilities :Investigates, collects, and presents updated information in an article.- Create copywriting for advertising pages.The rubric I ever handled : Metropolis, Health, International, Special pages "For Her" (Hobby, Life, Culinary, Home, Divorce, & Parenting), and Advertising (my clients such as Djarum, Bank BCA, CIMB Niaga, Danamon, Citibank, Standard Chartered Bank, ANZ, Zurich, Bear Brand, Kalbe Farma Group, Daihatsu, Nissan, Panasonic, Telkomsel, Bir Bintang, Google, Etc.).Awards: Winner of Media Writing Competition BCA KlikPay in 2012.Winner of CIMB Niaga Go Mobile Media Writing Competition in 2012.

Mawar Astari Skills

Journalism Newspapers Marketing Communications Press Releases News Writing Photography Media Relations Public Relations Creative Writing English Public Speaking Online Journalism Newspaper Annual Report Corporate Identity Corporate Branding Visual Analytics Web Analytics Critical Thinking Analytical Skills Solution Focused

Mawar Astari Education Details

Frequently Asked Questions about Mawar Astari

What company does Mawar Astari work for?

Mawar Astari works for Image Dynamics Pr

What is Mawar Astari's role at the current company?

Mawar Astari's current role is Communications Specialist | Media Relations I Public Relations | Corporate or Brand Identity.

What is Mawar Astari's email address?

Mawar Astari's email address is ma****@****ail.com

What schools did Mawar Astari attend?

Mawar Astari attended Universitas Airlangga, Revou, Institut Teknologi Sepuluh Nopember Surabaya.

What are some of Mawar Astari's interests?

Mawar Astari has interest in Politics, Science And Technology, Arts And Culture, Adventure And Photography.

What skills is Mawar Astari known for?

Mawar Astari has skills like Journalism, Newspapers, Marketing Communications, Press Releases, News Writing, Photography, Media Relations, Public Relations, Creative Writing, English, Public Speaking, Online Journalism.

Not the Mawar Astari you were looking for?

  • Mawar Astari S. Ak

    S1 Jurusan Akuntansi Dari Universitas Pembangunan Pancabudi Medan, Tertarik Di Dunia Ekonomi, Akuntansi Dan Administrasi
    Kota Medan

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