Eurasia General Manager
CurrentFamilySearch, a US-based nonprofit established 130 years ago, is the world’s largest genealogical organization. It offers free access to billions of historical records and organizes RootsTech, the largest family history conference. FamilySearch partners with archives to innovate in record digitization globally.● Fostered unconventional partnerships with leading regional market players in Eastern Europe, significantly enhancing historical record acquisition and content creation by negotiating innovative agreements and co-developing shared projects.● Facilitated the digitization of 102M of Estonian, Armenian, Russian, Belarusian, and Ukrainian historical records, making them searchable by personal details, through comprehensive multi-year strategic planning and collaboration with headquarters, service providers, and local volunteers.● Successfully led product localization for Latvia, Lithuania, Ukraine, Armenia, Russia, Bulgaria, and Estonia through consistent product planning and close coordination with data privacy experts, software engineers, translators, and beta testers to ensure legally compliant, culturally accurate, and user-friendly adaptations.● Boosted website unique visitors from the Eurasian Area 12-fold, achieved by enhanced SEO.● Achieved ninefold growth in the number of views for FamilySearch Blog in Russian through targeted content strategy, improved SEO practices, and consistent blog updates on culturally relevant topics, which has put it in TOP 3 non-English blogs of FamilySearch.● Expanded online learning resources to 101 pre-recorded class sessions in Latvian, Lithuanian, Ukrainian, Armenian, Kazakh, Russian, Bulgarian, and Estonian by working with local researchers and educators to create problem-focused training materials.● Grew the number of active accounts fourfold through consistent user engagement, regionally tailored educational initiatives, and localized customer support to enhance retention.