As the Commercial Director at Cartridge People, I lead the commercial and marketing activities for a leading online retailer specialising in printer consumables. With more than 15 years of experience in e-commerce and retail management, I have a proven track record of developing and implementing strategic plans that drive business growth and innovation.My core competencies include business strategy, e-commerce, pricing strategies, contract negotiation, data analysis, and creative thinking. I oversee the pricing and promotion strategies, ensuring that they are aligned with the business objectives and the market conditions. I also bring commercial context to the development of Cartridge People's website, enhancing the user experience and the conversion rate. I'm passionate about transforming traditional retail through digital innovation, and I'm always looking for strategic partnerships that can create mutual value and benefit. Feel free to connect or send me a message if you'd like to chat about potential collaborations, business strategies, or industry insights.