Max Joda Email & Phone Number

Salt Lake City, Utah, United States

Midvale, Ut

I'm responsible for go-to-market strategies for the InvisibleShield and ZAGG brands at ZAGG Inc. I work directly with our technical product teams to develop exceptional consumer-driven product messaging and GTM strategies. I also work directly with our partners to ensure seamless and highly converting connections with our products at all consumer touch points - retail and online. Over the last few years, our team has delivered some incredible GTM strategies, launching category changing product lines and technologies including: - VisionGuard® screen protection with industry leading Eyesafe technology that filters harmful blue light at the source, your phone (and tablet) screen. - Glass Elite+ screen protection: the strongest glass screen protection on the market with integrated anti-microbial technology. - GlassFusion® with D3O®: The perfect blend of flexible protection and glass-like feel, with integrated D3O impact technology. - The ZAGG Pro Keys keyboard: enabling a true work-from-anywhere experience with your iPad- The ZAGG Pro Stylus: All of the best tablet stylus features packed into a sleek, affordable product. At ZAGG, I'm also fortunate to have a platform for my passion for the environment, working cross-functionally to take steps that make our products and business more friendly to the environment.

Midvale, Ut

In our agency world, client relationships are the swords we live and die on. As strategic account manager, I integrate HyperX Media into our client's marketing teams by developing an authentic relationship with key stakeholders. To our clients, I represent HyperX Media and our strategic marketing vision for their business. To HyperX, I represent the client's voice and marketing needs. I work with our team internally to develop robust marketing strategy for the agency's key clientele.My expertise in eCommerce has allowed HyperX to open the doors to new clients. As lead eCommerce strategist, our agency product offering has expanded to include multi-channel eCommerce including eBay and Amazon, marketing automation for eCommerce, consumer direct customer acquisition, and catalog management through ChannelAdvisor. At HyperX, I have successfully established rapport with our firm's most valuable clients resulting in ongoing engagement and business growth. I have transformed new client relationships into lasting agency engagements, maximizing our team's marketing expertise for the client as well as our client's marketing budget for the agency. I have also created new and lasting opportunities through an expanded eCommerce agency product offering.

Bluffdale, Ut

Developed and led plan for 2015 marketing, eCommerce, and branding strategy.Led a marketing team effort to design and build a new flagship website for www.barebonesliving.com with emphasis on eCommerce and user experience best practices. Worked in collaboration with internal marketing team and external agency to define new brand and brand positioning for Barebones including brand voice, creative direction, complete style guide, and brand personas. Planned brand and sales activations including Outdoor Retailer, National Hardware Show, and PR/Media event opportunities. Worked with cross-functional teams on varying business development initiatives targeted at strategic brand and revenue growth. Supported internal teams with marketing resources and creative assets such as sales support materials, packaging design, and product design.

Draper, Ut

Managed a business portfolio valued at over $70 million in gross merchandise value on eBay in 2014. Analyzed individual business performance metrics and strategized marketing, inventory sourcing, and best practice selling opportunities for 34 business accounts in order to drive more sales through the eBay marketplace. Strategized sales growth for a variety of unique businesses within the fashion vertical at eBay including jewelry and watches, clothing, shoes and accessories, and health and beauty. Responsible for sales targets and key metrics reporting for book of business.

Managed overall strategy and revenue goals for third party eCommerce marketplaces including eBay, Amazon, and Buy.com (Rakuten) for the Skullcandy, ASTRO Gaming, and 2XL brands.Provided the company with effective, high margin outlets for excess, end of life, and new – store returned inventory. Led and executed a company wide effort to organize and clean up the online distribution of Skullcandy products as well as enforce minimum advertised pricing policies.Maintained and analyzed Omniture dashboards for Skullcandy.com, Skullcandy.co.uk, and Skullcandy.eu.

Prepare recruiting and advertising activities in order to inform new and current business and marketing students of the American Marketing Association and its benefits.Plan, implement, and lead the University of Utah chapter of the American Marketing Association through events, competitions, and professional networking opportunities in 2010.Network with local and national business professionals in order to build lasting relationships with their company and the University of Utah, American Marketing Association.

Worked with a team of internet marketing professionals in order to strategize and implement an ideal internet marketing plan for businesses in the Salt Lake City area.Created new business leads through cold call sales and networking.Maintained relationships with business owners and managers in order to best synergize our marketing efforts with their business model.Performed SWOT analyses to help assess internet marketing needs for local businesses.