-Design and provide comprehensive social solutions; Offer omni-social service networks from data/strategy/content and execution.-Start to establish initial market modules in terms of scattered social commerce, which is based on social network/community/short videos etc. and bring out new values for diversified clients since 2017.Key Accounts: FMCG（KSF/Ferrero/Mondelēz/Nestle）Health（Bayer/Culturelle/Friso）Tech（Intel），Lifestyle（Visit Britain/Pandora）

Altavia is a non-listed independent group specialized in commercial communications for network companies since 1983.The group finds innovative, technological and efficient ways, especially tailored to the retail needs, to activate the business of more than 300 network companies, on a day to day basis.Max is in charge of digital transformations among Altavia china offices,including 4 key aspects:- M&A project,which work with global team to jointly research,engage and execute throughout M&A process.- Incubator and Accelerator,which aim to welcome French digital/tech start-ups into China.Jointly lead the execution from pitching,selection and final on board.- Digital knowledge,which lead to facilitate digital training and sharing among offices.- Digital strategy,which lead to build up digital partner network and offer digital/social strategy to clients.

Max was in Darwin,an Iprospect Company,in charge of key social accounts-Key accounts Respondents. Lead team to offer social service to clients like Valentino/Armani/Decathlon/Dunkin Donuts/Metlife etc.-Business Development. Successfully introduce 5 new social biz to contribute yearly profit over 30%+.

Focused on content marketing,which includes TV and OTV Content Co-op,Media Partnership,TV and Digital Content Creation and Production,Event Marketing and social media promotion.During this period,I have experienced rich media promotion ways,from BTL event and ATL digital and TV content sponsorship, product placement,whatever the planning and execution.My clients Covers from FMCG to Tec,beauty,sports.(President Food,ReckittBenckiser,La Vache qui rit,HTC etc)