-Led the strategic enhancement of Walnut Creek and Fairfield commercial realestate (CRE) markets through management and database overhaul. Produced quarterly statistics and narratives for public reports.-Orchestrated weekly office and monthly industrial meetings, informing brokers about research updates, market activity, and projections with visuals, while implementing new processes.-Took charge of the Walnut Creek and Fairfield office’s research department by presenting research updates in the all-hands meeting.-Supplied precise data and narratives to Colliers' national and Norcal region research teams for publication in key reports.-Crafted customized projects for brokers on an ad-hoc basis, including Offering Memorandums (OMs), Broker Opinion of Value Reports (BOV), Research Reveals, Ariels, comparable and availability analyses, and surveys. Delivered valuable insights to guide client decision-making and facilitate successful deal closures.-Generated customized data from the internal database by fine-tuning SAP Crystal reports and crafting effective SQL statements.

-Conducted market analysis for industrial, R&D, and office product types in theSilicon Valley commercial real estate market by using lease and salecomparables, vacancies, inventory, development, and historical data.-Released publicly displayed quarterly market reports, playbooks, and subleasetracker reports to provide data visualization and storytelling.-Maintained accurate and confidential data in the internal database by following appropriate procedures for acquiring, entering, verifying, sourcing, and sendingcommercial real estate marketing data of properties, listings, tenants, and comparable transactions. Established and promoted different data audit processes each quarter.-Contributed to significant CRE transactions by successfully managing requests from 60 top-earning brokers in capital markets and leasing, representing both procuring and listing on an ad-hoc basis.-Developed custom leasing surveys, pitch decks (OM & BOV), tenant demand reports, new development reports, market share analysis, commission reports, tour packages, and weekly newsletters.-Generated property reports (details, tax maps, demographics, etc.) and comparable/availability reports using CoStar, Landivision, and the internal database.-Utilized tools such as LexisNexus, ZoomInfo, and CoStar for effective agent prospecting and successfully marketed listings on Loopnet by sending out monthly agent exclusives and ensuring listings details were up to date.

-Directed and executed successful marketing research campaigns across variousindustries, including Tech, Medical, Political, and Online Retail, utilizing techniques such as focus groups, in-depth interviews, and mock trials with upwards of 300 plus respondents for each project.-Established strong client relationships that contributed to client retention and loyalty by effectively communicating to meet respondent quotas and obtain accurate and valuable research data. Assisted clients with human factor needs, such as measuring and survey proctoring.-Managed the entire project workflow, including recruiting, scheduling (workforce & respondent), ordering, training, and issue resolving.-Lead the finalization of every project by accurately billing each project and documenting all paperwork in an internal database.

Managed and scheduled a client's digital marketing on their website. Tasks included competitive research, target market research, keyword research, including highest search volume keywords to H1 & H2 tags, ideas for content publications of articles/videos based on keywords, persistent scheduling for social posts and content publications and improving site layout to enhance user experience. Adapted tools such as WIX to edit the website and Google Analytics to understand the website's traffic. Greatly increased monthly organic traffic.

I had the opportunity to be apart of an internship for the summer at CKR Interactive. Some of my tasks included writing blogs and articles to drive SEO and enrich content marketing efforts for the company, using social media platforms such as Facebook and Twitter to engage followers and grow brand awareness, executing professional business writing through releasing informative press releases and utilizing programs such as Google Ads and Salesforce Pardot to send email campaigns to clients.