Max Silverstein Email & Phone Number

Vienna, Virginia, United States

• Responsible for sourcing data, defining targeting parameters and producing campaignanalysis for all Savings/Checking marketing campaigns.
• Contributed to NFCU’s successful effort to exceed net new deposit funds goal in2023 by creating new acquisition campaigns and delivering personalized member insights.
• Carefully crafted a strong working relationship with the Savings/Checking business unit byfacilitating better information flow and sharing of campaign expectations and results.
• Facilitates the sharing of campaign analysis, campaign targeting requirementsand Fair-Lending approval on a daily basis to keep marketing operations on schedule.
• Successfully managed personnel to research and analyze a jump in new membersjoining NFCU driven by the 15-Month Certificate – follow up recommendations accepted and executedwithin the year.
• Member of the MCOA team since the implementation of PEGA as the marketingsystem for NFCU in 2021, with a deep understanding of PEGA CDH, its supporting data systems and theteams that allow it to operate.

Vienna, Virginia, United States

• Spent varying periods of time supporting the marketing functions ofSavings/Checking, Branch Ops, NFFG and Mortgage – gaining a valuable understanding of the KPI’sthat drive each area of NFCU.
• Enabled the sending of key NFCU messaging related to the COVID-19 virus andensured members were kept up to date on changes to Branch availability.
• Organized a risk management assessment of the Marketing Analytics team relatedto record inventory management, model risk management and third-party data usage.

Vienna, VA

• Researched & recommended unique checking/credit card product & service bundles forecasted to drive an $200 million increase in revenue.
• Produced proprietary customer personas using 3rd party data to tailor product bundles to core financial needs.
• Advised & collaborated on 2019/20 marketing campaign for NHL military appreciation partnership.

Washington, District Of Columbia, United States

• Pro bono consulting experience with the Washington Mystics and Swoup, a FinTech savings app
• President of the Graduate Sports, Media, and Entertainment Organization
• Vice President of Finance for the Graduate Marketing Club
• Finalist at the 2019 National Sports Forum Case Competition

New York, NY

• Reorganized and streamlined leasing data to simplify financing operations and shorten leasing timeline
• Redesigned procedure for new client outreach by identifying strategic partners and eliminating redundancy
• Wrote industry research to be published in trade journals and publications

New York, NY

• Initiated and developed new client relationships with media agencies and travel partners
• Generated RFP requests from major financial, automotive, travel & retail clients
• Created and facilitated a new sales outreach strategy using Salesforce data which resulted in a 40% increase in RFP requests from non-travel related clients

• Directed team of 3 on advertising sales outreach for theater & tourism advertising
• Built and implemented new media packages that led to a 65% increase in tourism advertising
• Developed omni-channel packages that led to a 350% increase in Off-Broadway advertising

• Constructed advertising products that led to a 53% increase in revenue over two years
• Redesigned and strengthened the Off-Broadway circulation which increased year-over-year
• Collaborated with the theatrical sales team to develop custom advertising packages
• Managed the layout of ads and editorial content for sections of Playbill Magazine

• Launched and monitored sponsorship campaigns to ensure campaign metrics were achieved
• Composed and edited video content to be distributed to mobile devices
• Distributed multimedia content for all 30 MLB clubs’ websites
• Processed and uploaded video content for the homepage of MLB.COM which resulted in increased engagement

Master Of Business Administration - Mba

Graduate Certificate in Business Analytics

Bachelor Of Arts (B.A.), Political Science And Government

Activities and Societies: Delta Upsilon, Judicial Board Member, Government & Business Club Member