•Responsible for sourcing data, defining targeting parameters and producing campaignanalysis for all Savings/Checking marketing campaigns.•Contributed to NFCU’s successful effort to exceed net new deposit funds goal in2023 by creating new acquisition campaigns and delivering personalized member insights.•Carefully crafted a strong working relationship with the Savings/Checking business unit byfacilitating better information flow and sharing of campaign expectations and results.•Facilitates the sharing of campaign analysis, campaign targeting requirementsand Fair-Lending approval on a daily basis to keep marketing operations on schedule.•Successfully managed personnel to research and analyze a jump in new membersjoining NFCU driven by the 15-Month Certificate – follow up recommendations accepted and executedwithin the year.•Member of the MCOA team since the implementation of PEGA as the marketingsystem for NFCU in 2021, with a deep understanding of PEGA CDH, its supporting data systems and theteams that allow it to operate.

• Spent varying periods of time supporting the marketing functions ofSavings/Checking, Branch Ops, NFFG and Mortgage – gaining a valuable understanding of the KPI’sthat drive each area of NFCU.• Enabled the sending of key NFCU messaging related to the COVID-19 virus andensured members were kept up to date on changes to Branch availability.• Organized a risk management assessment of the Marketing Analytics team relatedto record inventory management, model risk management and third-party data usage.

• Researched & recommended unique checking/credit card product & service bundles forecasted to drive an $200 million increase in revenue.• Produced proprietary customer personas using 3rd party data to tailor product bundles to core financial needs.• Advised & collaborated on 2019/20 marketing campaign for NHL military appreciation partnership.

• Pro bono consulting experience with the Washington Mystics and Swoup, a FinTech savings app• President of the Graduate Sports, Media, and Entertainment Organization• Vice President of Finance for the Graduate Marketing Club• Finalist at the 2019 National Sports Forum Case Competition

• Reorganized and streamlined leasing data to simplify financing operations and shorten leasing timeline• Redesigned procedure for new client outreach by identifying strategic partners and eliminating redundancy• Wrote industry research to be published in trade journals and publications

• Initiated and developed new client relationships with media agencies and travel partners • Generated RFP requests from major financial, automotive, travel & retail clients• Created and facilitated a new sales outreach strategy using Salesforce data which resulted in a 40% increase in RFP requests from non-travel related clients

• Directed team of 3 on advertising sales outreach for theater & tourism advertising• Built and implemented new media packages that led to a 65% increase in tourism advertising• Developed omni-channel packages that led to a 350% increase in Off-Broadway advertising

• Constructed advertising products that led to a 53% increase in revenue over two years• Redesigned and strengthened the Off-Broadway circulation which increased year-over-year• Collaborated with the theatrical sales team to develop custom advertising packages• Managed the layout of ads and editorial content for sections of Playbill Magazine

• Launched and monitored sponsorship campaigns to ensure campaign metrics were achieved• Composed and edited video content to be distributed to mobile devices• Distributed multimedia content for all 30 MLB clubs’ websites• Processed and uploaded video content for the homepage of MLB.COM which resulted in increased engagement