As a Strategy Executive with Initiative, I worked across a broad range of projects for key clients within our Sydney office, as well as the wider national and global Initiative network. My time in this role gave me a solid grounding in the principles of communications strategy and planning, whilst exposing me to a number of major projects including working within, and presenting as part of the strategic team for new business pitches including CBA, Lion and Pacific Brands. Key skills attained:• Communications strategy and planning.• Qualitative and quantitative research projects to develop audience insights and segmentation. • Opportunity analysis and budget allocation through BDI/CDI and SOV/SOM. • Award entry writing and submission management.• Trend analysis and future thinking opinion pieces for key clients.• Highly proficient in industry tools including Roy Morgan, Emma, and AQX Fusion.Client Experience: Hyundai, Kia, Amazon, TAL Group, Jemena Natural Gas, The Athletes Foot, Sony Music, Seiko, Oxfam, iNova Pharmaceuticals, Clorox, and the Victorian Electoral Commission.

Working as a Media Buyer at Initiative I was fortunate enough to be exposed to a diverse range of clients within my team, at varying levels of account management.I was the primary contact for Seiko Watches, Cox Inall Communication, CSR, Harvey World Travel and Mantra Travel Group, while working closely with my account managers as a buyer for Rabo Direct/Rabobank, University of Newcastle and the wider Jetset Travel Group.In this role I for filled client facing, planning and buying duties as well as helping the company work on new business opportunities and requests from our global network.

I worked as a Media Coordinator at Initiative for just over a year, making sure campaigns ran smoothly across my main clients Jetset Travelworld, Qantas holidays and Kia.During this time i played an integral role in helping both Jetset Travelworld and Qantas Holidays transition from traditional advertising platforms such as press and TV to having digital at the core of their media strategies.I gained experience with industry tools, AQX Fusion, Nielsen, Etam and Roy Morgan, while also becoming highly proficient in Excel and Powerpoint.