CORE I Responsible for defining key messages and their deployment guidelines along consumer journey.• Define road map of messages at each stage of the consumer journey based on consumer data and market research to foster awareness, conversion and retention. • Develop and deploy omni canal strategy and monitor impacts on consumer journey through NPS, ad-hoc market research and channels feedback to continuously address and resolve pain points.ACHIEVEMENTSFFWD Group Messages –… Show more CORE I Responsible for defining key messages and their deployment guidelines along consumer journey.• Define road map of messages at each stage of the consumer journey based on consumer data and market research to foster awareness, conversion and retention. • Develop and deploy omni canal strategy and monitor impacts on consumer journey through NPS, ad-hoc market research and channels feedback to continuously address and resolve pain points.ACHIEVEMENTSFFWD Group Messages – Co-creation of messages toolbox with consumers based on understanding, credibility and relevance setting the base of brand communication.Cross-functional teams – Leading and supporting key consumer-centric projects tackling consumer pains points FFWD Catalyst – Training of Commercial Team (+50 people) about lean startup PMI methodology (participants NPS +85) Show less

CORE I Responsible for developing commercial performance while building on brand equity. • Develop Brand & Commercial plan leveraging Communication platform and toolbox development (B2B & B2C)• Lead product development, innovation pipelining, long-tail strategy• Orchestration of pricing strategy for full OTP portfolio

CORE I Responsible for business analysis, competitive intelligence, and supporting definition of strategic plans.• Analyze and forecast industry trends, market dynamics, competitive strategy and brand performances, providing data-driven business insights• Responsible for defining the 3-year strategic plan (market and share of market forecasts, pricing strategy) and tracking actual performance vs. budget.ACHIEVEMENTS Excellence Award I Coordination of plain pack transition… Show more CORE I Responsible for business analysis, competitive intelligence, and supporting definition of strategic plans.• Analyze and forecast industry trends, market dynamics, competitive strategy and brand performances, providing data-driven business insights• Responsible for defining the 3-year strategic plan (market and share of market forecasts, pricing strategy) and tracking actual performance vs. budget.ACHIEVEMENTS Excellence Award I Coordination of plain pack transition with cross-functional team leveraging a tailor-made forecasting tool resulting in seamless transition with minimum stocks (95% stock depletion) and SoM safeguard. Show less

CORE I Responsible for deploying commercial strategy managing a team of 7 sales reps. • Own recruiting, objectives setting, coaching and performance monitoring of sales representatives• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs (Club Premium)ACHIEVEMENTSCommercial Target 2013: +0,6pp vs. 2012, Commercial Target 2014: +0,7pp vs. 2013 and 6 out 7 sales reps achieved their objectives.

CORE I Responsible for supporting development of marketing plans. • Development of tools for Trade and Sales Force, Briefing and coordination of agencies & Budget follow-upACHIEVEMENTSConsumer Engagement event - Monaco GP 2012 (1,5 M€ budget) - Develop innovative 360° consumer engagement platform to create experiential moments.

CORE I Implement commercial strategy dealing with a portfolio of 80 retailers.• Roll-out of yearly Trade Program, support of new product launches, trade training and budget management.

Etudes de marché & Marketing Opérationnel- Réaliser un diagnostic du marché des services audiovisuels- Etudier la faisabilité sur des projets d’anticipation- Assurer la mise en place et le suivi des opérations de promotion

- Consolider et analyser les remontées d’informations filiales, presse, panels et ventes- Développer les outils de communication avec les filiales : catalogue, cd de formation- Préparer les séminaires bi-annuel avec les filiales internationales