Maxence Souffez Email & Phone Number

Barcelone, Catalogne, Espagne

I assist a portfolio of CRM Managers to maximize the efficiency of their daily use of the CRM and the strategic implementation of their campaigns across various channels through Splio.• Customer Management & Technical Support :- Responsiveness and Proactiveness : Responding proactively and reactively to client requests, ensuring efficient ticket management, and promptly resolving operational issues to maintain an optimal customer experience.- Continuous Training :… Show more I assist a portfolio of CRM Managers to maximize the efficiency of their daily use of the CRM and the strategic implementation of their campaigns across various channels through Splio.• Customer Management & Technical Support :- Responsiveness and Proactiveness : Responding proactively and reactively to client requests, ensuring efficient ticket management, and promptly resolving operational issues to maintain an optimal customer experience.- Continuous Training : Conducting integration (onboarding) training sessions and providing ongoing support to facilitate the adoption of new features. Planning and conducting regular follow-up meetings to maintain a thorough understanding of evolving client needs.• Functional Expertise :- Expert Guidance : Actively contributing to project development, starting with handling the ramp-up and sub-domain verification. Proposing innovative ideas in design, improving deliverability, implementing advanced segmentation, and creating automated campaigns. Participating in the design of loyalty programs (point attribution, rewards).- Data flow Optimization : Utilizing in-depth expertise in the analysis and optimization of synchronous and asynchronous data flows.• Collaboration & Continuous Improvement :- Close Communication with the Product Team : Collaborating closely with the product team by providing detailed customer feedback.- Synergy with the Client Success Manager : Working in tandem with the Client Success Manager to consistently align the technical and strategic aspects of the client portfolio. Show less

Barcelona Area, Spain

• Management and Training of a team• Driving strategic changes and improvement of the global eCPM• Revenues and Margin growth• Monetization of 70 email database on the French market (3.5 millions sendings/day) • Daily Analysis of statistics and historical data• HTML Optimization • Segment Design (Topic, Geolocation, Age, Gender, Behavior)• Spamcheck• Deliverability monitoring• Negotiation of campaigns Business Models (CPM, CPC, CPL, CTL, CPA)•… Show more • Management and Training of a team• Driving strategic changes and improvement of the global eCPM• Revenues and Margin growth• Monetization of 70 email database on the French market (3.5 millions sendings/day) • Daily Analysis of statistics and historical data• HTML Optimization • Segment Design (Topic, Geolocation, Age, Gender, Behavior)• Spamcheck• Deliverability monitoring• Negotiation of campaigns Business Models (CPM, CPC, CPL, CTL, CPA)• Client education regarding the RGPD standards• A/B Testing• Invoices administration and follow up Show less

Barcelona Area, Spain

• Clients Prospection / Existing Clients Administration • Monetization of 15 email database in the French market (1.7 million sendings/day) • Daily Analysis of statistics and historical data• Invoicing

Ciudad De México Y Alrededores, México

• Setting up of a lifecycle email marketing strategy to build engagement and boost customer loyalty • Writing travel stories and articles to increase organic traffic and improve SEO• Promotion and Communication Campaigns for New Tours (Facebook Ads/Newsletters)• Community Management (Facebook, Instagram)• Participating in the creation of the 2018 Catalogue

Paris Area, France

• Email marketing campaigns to generate leads for top clients from the IT sector(“Director Marketing Info” newsletter : 60 000 sendings, 100-400 leads generated/advertiser)• Design, monitoring, evaluation and follow-up of the performance of the campaigns• Monitoring and analysis of clients' KPIs, reporting and recommandation proposal• Production of marketing materials (newsletters, websites, surveys, white papers, print...)• Customer management and follow-up (1-9 clients by… Show more • Email marketing campaigns to generate leads for top clients from the IT sector(“Director Marketing Info” newsletter : 60 000 sendings, 100-400 leads generated/advertiser)• Design, monitoring, evaluation and follow-up of the performance of the campaigns• Monitoring and analysis of clients' KPIs, reporting and recommandation proposal• Production of marketing materials (newsletters, websites, surveys, white papers, print...)• Customer management and follow-up (1-9 clients by 3-monthly newsletter) • Telemarketing operations management for tailored surveys or events organization Show less

Brest Area, France

• Reduction of delivery date on the upcoming orders and relaunching overdue orders

Master In Digital Marketing, Digital Marketing, Digital Marketing Master

Activities and Societies: Xtrem Trail Project Manager at Intense Ride Organisation (IRO) • Subjects: E-Commerce, Database Management.

Exchange Semester, Faculty Of Economics And Business

• Subjects: Consumer Behavior, International Marketing, European Sectorial Economics, Foreign Trade

Prépa Hec, Voie Économique

• Subjects: Economic History, Economics, Philosophy, General Culture, Mathematics, English, Spanish