Max Fathauer Email & Phone Number

New York, Ny, Us

New York, New York, United States

-Lead workforce identity GTM campaign-Delivery cross-function enablement outcomes on product strategy and GTM alignment-Drive taxonomy strategy and organizational alignment

New York, New York, United States

-Craft messaging for Zero Trust solutions, government vertical campaigns, and authorization products-Create customer-focused content including ebooks, whitepapers, blogs, and webpages-Support cross functional communication, especially sales enablement, demand generation integration, and product management strategy -Engage with market research and analysts to understand industry trends

New York, New York, United States

-Managed team of 3 to support client's Office in all marketing, communications, and engagement efforts-Performed deep qualitative and quantitative analysis on client’s customer needs to create core product recommendations advocating for executive improvements-Led stakeholder management efforts across client’s organization to assess current customer experience-Developed several proposals outlining go-to-market strategies for marketing consulting services, involving pre-sales support, competitor market analysis, and detailed industry research

Washington Dc-Baltimore Area

-Managed cross-functional stakeholders to deliver holistic marketing materials to core customers of a logistics system-Developed a Digital Content Operating Model to better target users and drove email open rates up 13%-Redesigned the logo, slogan, style guide, and home portal of the logistics system through focused best-practice market research to address customer pain points-Engaged with multiple clients to reduce program-wide cycles of feedback and streamline review processes

Washington Dc-Baltimore Area

-Built analytics portal product strategy through performance assessment and iterative customer feedback-Redesigned user engagement strategy to educate portal customers on core use-cases and business value-Drove user adoption of management-oriented analytics tools up 30%-Coordinated the creation of marketing collateral with content designers for key conferences

Arlington, Va

-Created product case studies and white papers to redesign B2B go-to-market plans for target industries-Oversaw company social accounts, increasing Twitter engagement by 15% and LinkedIn followers by 12%-Facilitated technical training webinars to better inform user base of demonstrated product value-Coordinated data enterprise conferences to broaden market footprint

Lewisburg, Pa

-Oversaw the program lifecycle of product deliverables through cycles of feedback and assessment-Conducted various research initiatives to deliver presentations to multiple faculty and staff committees-Offered collaborative, robust solutions to student academic issues that ultimately increased rates of proactive academic planning in Bucknell’s class of 2021

Tempe, Az

-Consulted management team on optimal software for departmental efficiency-Employed Python knowledge to expedite data mining and mundane software tasks-Exercised communication skills to further the use of technology in enhancing departmental procedures