Founder And Director At Maximised ♦ Advertising ♦ Marketing ♦ Performance ♦ Relationships
CurrentAt Maximised, we help to create environments that know how to get the best out of the advertising agency and to effectively leverage their strategy, planning, creative and media offerings; drive a focus and understanding of smart objectives and learnings from what has been done; help manage interagency collaboration and stakeholders and to fairly remunerate agencies.In essence we help deliver improvements, both in terms of the quality of work produced and the efficiency and consistency in which it is delivered.At Maximised, we:✔ Provide 360° benchmarked analytics on client / agency performance✔ Run relationship surveys tracking agency and client performance; KPIs & outputs✔ Provide direction on WHAT needs to be improved and HOW to improve it✔ Work ongoing with client teams and agency to help implement✔ Help formulate remuneration packages and ways of working ✔ Undertake agency search where required✔ Engage in ongoing agency / client measurement; actions and discussions✔ Structure resources to match expectations✔ Facilitate workshopsMaximised has worked with some of the most prominent advertisers and their agencies in the world including Emirates Airlines; Unilever; Nissan; Kraft; ANZ; Dulux; TAC; BUPA; Honda; Tourism Victoria; Panasonic; Frucor; Clemenger BBDO; Whybin TBWA; Grey; Droga5; Saatchi&Saatchi; JWT; Leo Burnett; Naked; OMD; Carat; ZenithOptimedia; PHd and many more.If you’re looking to maxmise your client-agency relationship, visit our websitewww.maximised.com.auAdvertising | Marketing | Performance | Relationships