Máximo Paz Email & Phone Number

Argentina

Argentina

Deputy General -

Greater Buenos Aires, Argentina

Conducting Marketing & Sales of the agency, with focus in PR, creative contents and digital strategy. Conducting pipeline and commercial initiatives. Development of commercial partnerships with more than 40 agencies worldwide.

Greater Buenos Aires, Argentina

Conducting the Communications and Education Sciences school, in charge of an academic team composed by 30 professionals and a 270 teacher’s staff. Development of graduate and undergraduate programs in the following areas: Journalism, Advertising, PR (undergraduate), Communication Sciences.Postgrade studies: Political Marketing, Investigative Journalism, Marketing Advertising, Phd in Communications Sciences (graduate).

Buenos Aires

Buenos Aires

Main Projects:- Management of the global marketing budget: management of cooperative and extra-coop funds assigned by the brands to carry out the different marketing actions.- Media Management to the wholesale channel: delivery of product communications in specialized media in retail IT (IT Site, Enfasys, Canal AR, Integrators and Channels). - Promotions, launches, loyalty programs, news content and rich media.- Re-launch of the e-comerce platform: redesign of the interface and improvement of the functionality of the company's e-commerce platform.- Roadshow: design, coordination and execution of the 2010-2011 roadshow of the company, visiting major cities in order to retain customers, disseminate key messages and generate prospecting of new accounts.- Market research: research to support the development of the company's strategy.- PR: realization of press parts and contents for specialized media. Generation of co-advertisings and co-communication with clients and business partners.- Demand Generation: management of the telemarketing area, with focus on measurable results .- Loyalty activities (mystery shoppers + awards) with channels and resellers to develop the company's business.

Buenos Aires

Main Achievements and Achievements as Commercial Manager Banking and FSS:- Analysis of Players of the Market, definition of strategy for the vertical.- Definition of Product and Business Plan for the Financial Segment.- Compliance with 70% of the goals defined for the first half of 2009.- Increase of 200% of the existing sales pipeline.- Generation of initiatives in the sector: alliances, specific marketing.

Buenos Aires

Main Achievements as Corporate Marketing Manager:- Advice to key shareholders, directors and executives on public communication issues.- Delivery of the company's comprehensive communication program, including demand generation campaigns, institutional press, website-based communication, events, publications, sponsorships- Definition of the positioning and value proposition of the company, creation of the institutional image and the corporate slogan, participation in definition of the company strategy to access the Latin American and North American market. Definition of communication strategy for verticals. Definition of Marketing Plan.- Regional PRs plan carried out in 13 countries of Latin America and the Caribbean.- Definition of direct marketing process, organization of events (three events held during 2008 for the Oracle Partnership Program OPN, two events held during 2009 for the HP Partnership Program together with the Datastar channel), monthly edition from March 2008 on the Corporate Newsletter , with specific issues of BPM and market information.- Development and evolution of the relationship with international consultants: Gartner Group and Forrester Consulting. Briefing done with Forrester Consulting in August 2008. Forrester analysts: Andy Salunga and Colin Teubner. Interview with Janelle Hill, head VP for BPM of Gartner Group.- Implementation of the Corporate Web Relaunch Project. Development of collateral and commercial documentation for verticals of Telecommunications, Banking and Financial Services, Oil & amp; Gas. Implementation and content management of the Corporate Intranet. Editor and producer of quality content to be disseminated through different communication and commercial channels.- Relationship with channels and business partners. Realization of partnerships, documentation and contract management.

Buenos Aires

Main achievements:- Collaboration in the assembly and definition of strategic marketing for the Public Sector & Utilities segment.- Management of documentation requirements from the different business units of the company.- Creation and dissemination of the corporate Newsletter. Preparation and dissemination of press sections for publication in specialized editions (Chamber of Commerce and Industry Franco Argentina).- Coordination of events: presentation of Bull in SAP Universe 2001- Business branchs presented at the CCIFA (Chamber of Commerce and Industry Franco Argentina). Speaker at Estudio Bomchill, within the framework of the CCIFA, lecturing on problems associated with the concept of BPM (Year 2006).- Development and dissemination of brochures, product presentations, spec sheets, success stories, functional sheets, posters, among others. Collaboration in the assembly, drafting and arranging of complex commercial proposals.- Participation of the commercial team, with the responsibility of preparing the technical and marketing documentation that would be part of different proposals to be presented in bids and RPFs. Contribution to the commercial success of the Public Sector unit in its first year with business for more than US $ 5M (1999).- Responsible for the Argentine subsidiary to carry out the commercial relationship with the Thompson Telecom partner, and the development of the NGN (Next Generation Networks) business in Argentina.- Responsible for the Argentine subsidiary of the demand generation program carried out by Bull France, in order to improve the commercial performance of its UNIX equipment area.- Official representative of Bull Argentina before the MIT Industrial Liaison Program, integration program between the MIT (Massachusetts Institute of Technology) and the IT industry.- Management of business partners and specialized partners in different technologies that would be integrated by Bull.

Buenos Aires

Main achievements:- Commercial and corporate communication tasks combining synergies in the commercial, communication and marketing areas. Sales for US $ 50k in the first year of commercial management.- Support for presales management for the development of new prospects.- Conducted demonstrations and product modeling according to customer requirements. - Publication of guidelines in specialized journals (Datamation).- Coordination of events and exhibitions. (EXPOCOMM 97, EXPOMANAGEMENT 97 and 98, etc.). Technical and commercial coordination of the training offered to portfolio clients.- Execution of demand generation plan, based on telemarketing actions and subsequent tracking of leads.- Customer service to portfolio clients.- Definition of contents for business and collaboration in the writing of commercial proposals.- Product communication: definition, configuration and dissemination of contents in multimedia presentations. Writing and definition of contents of institutional and product presentation folders.

Executive Program, It & Marketing, Bootcamp Atendee

Phd. Ciences Of Communication, Communications, Social Communications, Media

Phd, Education, Phd In Education

Master Of Arts In Advertising Communications, Ads, Communications, Marketing, Strategy, Master Of Arts In Commerce And Advertising Communications

Bachelor In Journalism, Communications, Journalism, Marketing