Max Wilson Email & Phone Number

Los Angeles Metropolitan Area

Led paid media experimentation program to guide strategic and tactical decision-making for $500M+ marketing budgetWorked with Marketing Science team to operationalize new Media Mix Model for AOP subscriber goals and channel budget allocation

New York City Metropolitan Area

Analysis of a major municipality's civil service recruitment campaign as a policy modeling, marketing and recruitment expert.Use quantitative and qualitative methods to develop recommendations for targeting, ad optimization, and event planning for recruitment campaign

Remote

Worked with political strategist to help develop progressive messaging and ad copyWorked with social scientists and data engineers to test new messaging tracks in our unique A/B testing tool

Remote

During the 2020 Presidential campaign, I worked as a program and product manager for a leading Progressive research organization, where I:-- Developed and tested anti-Trump and pro-Biden messaging and ad scripts with political science experts using quantitative and qualitative methods. -- Was the lead product manager for our creative testing tool, working.

New Haven, Connecticut, United States

As a YCCI Discovery Project Fellow, our team of five MBA students was paired with Volvo Electric Vehicles to research and develop positioning hypotheses ahead of the release of their first All-Electric Vehicle.-- We conducted secondary research, interviewed dozens of drivers and ran A/B tests to validate our findings.-- I led the presentation of our.

San Francisco Bay Area

As a summer intern for Beddr, a start-up that sells a state-of-the-art wearable sleep tracking device, I:-- Re-organized digital marketing and acquisition strategy with a focus on iterative testing-- Crafted messaging for social media promotion -- Optimized Social strategy and managed campaigns in Facebook Ads Manager and Google Analytics-- Implemented.

Greater New York City Area

-- Managed teams of data scientists and analysts on marketing and market research projects for Uber, Walmart-- Led marketing efforts for roll-out of new products like Uber Vehicle Solutions leasing program-- Helped plan $25 Million+ advertising campaigns using iterative testing and machine learning-- Designed 10+ multi-channel randomized control trials to.

-- Launched first of its kind College Financial Planning tool for education technology start-up -- Guided 3-person contractor team for build out of beta product; hired and led development team for initial roll-out of tool to pilot schools-- Selected for seed funding by Queen City FinTech accelerator, membership in Points of Light CivicX social impact.

Greater New York City Area

-- Analyzed millions of records of TV Set-Top-Box data for NBCUniversal, HBO, MSG-- Developed and presented results of large-n surveys for White House, AT&T-- Used quantitative methods and large datasets to efficiently target, deliver, and measure the effects of messaging to voters across Senate, gubernatorial, and ballot initiative campaigns.

Greater New York City Area

-- Designed and managed development of web-based 10-Year budget simulation tool.-- Developed and delivered curriculum for financial literacy education and college readiness to low-income high-achieving high school students in New York City.-- Tracked student achievement metrics and led re-engagement efforts.-- Managed partnerships with banks, colleges, and.

Manhattan, NY

-- Supported professors and graduate students throughout the research process, exploring a wide range of interrelated disciplines, from behavioral economics to cognitive psychology. Research focus on Consumer finance and choice architecture.

New Haven, CT

Studied the relationship between tax revenue and warfare in medieval Europe for Professor Frances Rosenbluth.

Greater New York City Area

Editor for MBA, undergraduate applications

Greater New York City Area

Consultant and Editor for Chinese applicants to university programs

Palo Alto, CA

Intern new media advertising start-up. Analyzed trends in user flow click-through rates, conducted social media research for relevant facebook applications

Stanford, CA

Assistant to Professor Barbara Babcock at Robert Crown Law Library

Mba

Activities and Societies: Fellow for selective YCCI discovery project, developing positioning insights for for Volvo electric vehicles.

Bachelor Of Arts (B.A.), Economics