Led paid media experimentation program to guide strategic and tactical decision-making for $500M+ marketing budgetWorked with Marketing Science team to operationalize new Media Mix Model for AOP subscriber goals and channel budget allocation

Analysis of a major municipality's civil service recruitment campaign as a policy modeling, marketing and recruitment expert.Use quantitative and qualitative methods to develop recommendations for targeting, ad optimization, and event planning for recruitment campaign

Worked with political strategist to help develop progressive messaging and ad copyWorked with social scientists and data engineers to test new messaging tracks in our unique A/B testing tool

During the 2020 Presidential campaign, I worked as a program and product manager for a leading Progressive research organization, where I:-- Developed and tested anti-Trump and pro-Biden messaging and ad scripts with political science experts using quantitative and qualitative methods. -- Was the lead product manager for our creative testing tool, working with the engineering, ad makers and data science teams to develop an automated workflow for A/B testing ads and political messages-- Coordinated the logistics of the largest ever political real-world TV experiment (Addressable TV).-- Planned qualitative focus groups in swing states-- Owned and developed partner relationships with other Super-PACs and media vendors

As a YCCI Discovery Project Fellow, our team of five MBA students was paired with Volvo Electric Vehicles to research and develop positioning hypotheses ahead of the release of their first All-Electric Vehicle.-- We conducted secondary research, interviewed dozens of drivers and ran A/B tests to validate our findings.-- I led the presentation of our findings to key Volvo stakeholders.

As a summer intern for Beddr, a start-up that sells a state-of-the-art wearable sleep tracking device, I:-- Re-organized digital marketing and acquisition strategy with a focus on iterative testing-- Crafted messaging for social media promotion -- Optimized Social strategy and managed campaigns in Facebook Ads Manager and Google Analytics-- Implemented testing schedule with relevant stakeholders-- Designed dashboard for tracking of marketing KPIs-- Led redesign of landing page-- Customer Acquisition Cost dropped by 30% MOM following re-organization

-- Managed teams of data scientists and analysts on marketing and market research projects for Uber, Walmart-- Led marketing efforts for roll-out of new products like Uber Vehicle Solutions leasing program-- Helped plan $25 Million+ advertising campaigns using iterative testing and machine learning-- Designed 10+ multi-channel randomized control trials to measure effects of different advertising initiatives-- Sourced and integrated large data sets (200+MM individuals) to draw insights and improve targeting-- Built out multi-variate reputational models to define organization-wide customer targeting at Uber & NCAA, implementing structure for quarterly updates and improvements

-- Launched first of its kind College Financial Planning tool for education technology start-up -- Guided 3-person contractor team for build out of beta product; hired and led development team for initial roll-out of tool to pilot schools-- Selected for seed funding by Queen City FinTech accelerator, membership in Points of Light CivicX social impact accelerator

-- Analyzed millions of records of TV Set-Top-Box data for NBCUniversal, HBO, MSG-- Developed and presented results of large-n surveys for White House, AT&T-- Used quantitative methods and large datasets to efficiently target, deliver, and measure the effects of messaging to voters across Senate, gubernatorial, and ballot initiative campaigns -- Manipulated datasets in AWS and Linux environments, including building out front-end tools for ease of use and training of new hires

-- Designed and managed development of web-based 10-Year budget simulation tool.-- Developed and delivered curriculum for financial literacy education and college readiness to low-income high-achieving high school students in New York City.-- Tracked student achievement metrics and led re-engagement efforts.-- Managed partnerships with banks, colleges, and other educational organizations.

-- Supported professors and graduate students throughout the research process, exploring a wide range of interrelated disciplines, from behavioral economics to cognitive psychology. Research focus on Consumer finance and choice architecture.

Studied the relationship between tax revenue and warfare in medieval Europe for Professor Frances Rosenbluth.

Editor for MBA, undergraduate applications

Consultant and Editor for Chinese applicants to university programs

Intern new media advertising start-up. Analyzed trends in user flow click-through rates, conducted social media research for relevant facebook applications

Assistant to Professor Barbara Babcock at Robert Crown Law Library