As a Senior Marketing Manager at WebMD, I leverage my 18+ years of experience in performance marketing to craft and scale data-driven campaigns that drive brand growth and customer engagement. I lead a global team of six Marketing Associates, overseeing the development and execution of direct-to-physician digital marketing plans across multiple channels and platforms.Utilizing Tableau, Salesforce, and Google Analytics, I analyze complex campaigns, delivering insights that shape strategy and optimize website traffic, conversions, and pipeline acceleration. I collaborate with digital teams to craft advertising and retargeting strategies, boosting brand awareness and market share. I am passionate about creating customer-centric solutions that meet the needs of physicians and healthcare professionals.