Maxine W. Email & Phone Number

London Area, United Kingdom

Experienced leader of the International consumer insight team for Ancestry International markets, specializing in transforming complex data into actionable business strategies. Role includes• Spearheading qualitative and quantitative research initiatives across established and emerging markets • Translating intricate consumer insights into clear, impactful recommendations for business growth • Driving customer acquisition and satisfaction through data-informed strategies • Developing and implementing ongoing tracking systems to monitor market trends and consumer behavior.Committed to bridging the gap between consumer understanding and business objectives, consistently delivering insights that inform critical decision-making and drive measurable results.

High Wycombe

Led the the team of consumer science managers and sensory staff for McVitie's and global Baked snacks, putting the consumer at the heart of our decision making process for innovation, renovation and capability projects. Responsible for identifying and developing superior consumer insights and holistic product sensory, leading to product models, product optimisation, seamless product changes and new claims. Strategic partner for R&D and Marketing. Supported the global McVitie’s team in the creation of a global brand house and global comms campaign through fresh technical, sensory and consumer insights. Responsible for transforming our sensory capabilities through facility improvement, team development, improved ways of working and improved panelist satisfaction. In November 2014, the UK based snacking company United Biscuits was acquired by Turkey’s leading biscuits and confectionary group Yıldız Holding, making the group the third largest biscuits manufacturer in the world. In 2016, the group started reorganisation of its global brands: DeMet’s, Godiva, United Biscuits and Ülker, under the pladis umbrella, forming a new global business with $5.2bn annual revenue and 26,000 employees. The ambition is to leverage the combined power of the new business to become the global leader in biscuits and confectionary using the brands of McVitie’s, Godiva and Ülker globally.pladis produces chocolates, biscuits and all types of confectionery in 13 countries with 36 factories under more than 300 brands. It has a rich heritage in the sector, with over 350 years of collective experience.

Brentford

Strategic innovation leader within R&D, providing consumer direction and leadership in product design to the Skin Health category innovation team. Responsible for identification and development of superior consumer insights and holistic product sensory. Develop deep consumer usage understanding across different products in the Skin Health portfolio and develop ideal product models using 360 degree holistic sensory to create consumer delight.Lead consumer research (qualitative and quantitative) and develop predictive models of sensory versus consumer data.

Brentford, Uk

Principle Scientist in Suncare. Key responsibilities were - to define the product design to delight consumers and build the innovation pipelines. - translation of market and consumer needs (insights) into technical deliverables (for new product development)Developed consumer and product understanding through qualitative and quantitative research to design the right Sun care product for the target consumer in the market space. Developed claims and obtained consumer based claims support.

Egham, Uk

Led packaging work for new initiatives in current and new categories, and Front end innovation projects in the Beauty Care and Health care sectors.Led package development through identification of materials, design, and supplier selection.Conducted ideation sessions and reviews for new innovations.Liaised with Marketing, Production and suppliers to build stronger working relationships.

Egham, Uk

Interface between Marketing and Product Development, bringing consumer needs to product design and delivery.Owned Consumer Needs Gap study to understand consumer needs for complementary Cosmetic products. Managed the launch of a new eyeshadow initiative.

Cincinnati, Usa

Led teams through process scale-up and delivery of four major new product initiatives in Beauty Care. Led team through understanding of scale-up issues for one major initiative. Developed a robust process and implemented into production to meet launch timings.Led reformulation programmes to comply with perfume regulatory changes.Coached and trained engineers and researchers.

Egham, Uk

Process development leader for Beauty Care products (Cosmetics) from design to initiative launch. Led formulation work to fix two major stability issues. Led process scale-up understanding. Developed scale-up of new shade initiatives (>50 products). Identified new equipment and process for improved scale-up. Promoted to Senior Engineer in 1999.

Master Of Engineering - Meng, Chemical Engineering, 1St Degree Honors

Activities and Societies: Ballroom dancing

Part Of Meng, Chemical Engineering

Sensory Evaluation Workshop

Education record