Maxine W. Email & Phone Number

London Area, United Kingdom

• Experienced leader of the International consumer insight team for Ancestry International markets, specializing in transforming complex data into actionable business strategies. Role includes
• Spearheading qualitative and quantitative research initiatives across established and emerging markets
• Translating intricate consumer insights into clear, impactful recommendations for business growth
• Driving customer acquisition and satisfaction through data-informed strategies
• Developing and implementing ongoing tracking systems to monitor market trends and consumer behavior.Committed to bridging the gap between consumer understanding and business objectives, consistently delivering insights.

High Wycombe

Led the the team of consumer science managers and sensory staff for McVitie's and global Baked snacks, putting the consumer at the heart of our decision making process for innovation, renovation and capability projects. Responsible for identifying and developing superior consumer insights and holistic product sensory, leading to product models, product.

Brentford

Strategic innovation leader within R&D, providing consumer direction and leadership in product design to the Skin Health category innovation team. Responsible for identification and development of superior consumer insights and holistic product sensory. Develop deep consumer usage understanding across different products in the Skin Health portfolio and.

Brentford, UK

Principle Scientist in Suncare. Key responsibilities were - to define the product design to delight consumers and build the innovation pipelines. - translation of market and consumer needs (insights) into technical deliverables (for new product development)Developed consumer and product understanding through qualitative and quantitative research to design.

Egham, UK

Led packaging work for new initiatives in current and new categories, and Front end innovation projects in the Beauty Care and Health care sectors.Led package development through identification of materials, design, and supplier selection.Conducted ideation sessions and reviews for new innovations.Liaised with Marketing, Production and suppliers to build.

Egham, UK

Interface between Marketing and Product Development, bringing consumer needs to product design and delivery.Owned Consumer Needs Gap study to understand consumer needs for complementary Cosmetic products. Managed the launch of a new eyeshadow initiative.

Cincinnati, USA

Led teams through process scale-up and delivery of four major new product initiatives in Beauty Care. Led team through understanding of scale-up issues for one major initiative. Developed a robust process and implemented into production to meet launch timings.Led reformulation programmes to comply with perfume regulatory changes.Coached and trained.

Egham, UK

Process development leader for Beauty Care products (Cosmetics) from design to initiative launch. Led formulation work to fix two major stability issues. Led process scale-up understanding. Developed scale-up of new shade initiatives (>50 products). Identified new equipment and process for improved scale-up. Promoted to Senior Engineer in 1999.

Master Of Engineering - Meng, Chemical Engineering, 1St Degree Honors

Activities and Societies: Ballroom dancing

Part Of Meng, Chemical Engineering

Sensory Evaluation Workshop

Education record