Max Nelson

Max Nelson Email and Phone Number

Chief Insights and Intelligence Officer @ Maude
Del Mar, CA, US
Max Nelson's Location
Del Mar, California, United States, United States
Max Nelson's Contact Details
About Max Nelson

As the founding Director of the Market and Marketing Intelligence and Competitive Intelligence functions at a number of leading private and public sector organizations, Max has been responsible for developing the analyses, research, knowledge products and processes and managed the tactical and operational projects needed to bring his recommendations to fruition.Most recently, Max has been the Founding Director of the marketing technology and insights function at Great Expressions Dental Centers brought in by a new Executive Team to provide methodologically-rigorous knowledge-based data and research-driven insights, guidance, and implementation of new corporate strategy and marketing positioning, branding and campaigns necessary to spearhead a revolution in consumer-oriented dentistry based on unique research-based insights into how dental services differ markedly from both traditional retail and traditional health-care.Max has over 25 years of industry-leading strategy and analysis and marketing technology and insight experience with leading organizations including General Dynamics, Lucent Technologies, the White House National Space Council, NASA and the RAND Corporation; and has started two companies including Paragon Space Development Corporation which has just celebrated its 25th successful anniversary. Max received his BA in Behavioral Science from the University of Chicago; his MA in Science, Technology & Policy at George Washington University; and his doctoral training in Policy Analysis from the RAND Graduate School. He has authored numerous articles, white papers, studies and conference presentations, and has been on and led numerous trade and industry association committees.

Max Nelson's Current Company Details
Maude

Maude

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Chief Insights and Intelligence Officer
Del Mar, CA, US
Max Nelson Work Experience Details
  • Maude
    Chief Insights And Intelligence Officer
    Maude
    Del Mar, Ca, Us
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  • Nelson Associates
    Principal And Lead Analyst
    Nelson Associates Jan 2015 - Present
    Responsible for identifying, winning, conducting, and servicing all consulting engagements:· Consulting expert end expert witness to an array of financial industry clients in association with the Gerson Lehrman Group and as an expert consultant and witness for large multi-firm multi-billion-dollar national class action lawsuits.· Implemented strategic marketing campaigns (including website design and implementation, SEO and SEM, etc…) for local small businesses and non-profits· Provided behavioral economics primary research and analysis informing the market positioning of the Karis Group (a leader in healthcare patient advocacy services) providing the first quantitative evidence they had to demonstrate the added value their services would bring to their insurance company clients (first presented to the industry at the 2018 NASBI Supplemental Benefits Forum, Philadelphia, PA, as their foray into industry thought leadership)
  • Great Expressions Dental Centers
    Director, Marketing Technology, Analytics And Insights
    Great Expressions Dental Centers Jul 2018 - Aug 2019
    Southfield, Mi
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  • Great Expressions Dental Centers
    Director, Marketing Technology, Analytics And Insights
    Great Expressions Dental Centers Jul 2018 - Jul 2019
    Maumelle, Ar
    Founding Director of the marketing technology and insights function brought in by a new Executive Team to provide methodologically-rigorous knowledge-based data and research-driven insights, guidance, and implementation of new corporate strategy and marketing positioning, branding and campaigns necessary to spearhead a revolution in consumer-oriented dentistry based on unique research-based insights into how dental services differ markedly from both traditional retail and traditional health-care.
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  • Acapella Rising
    Pr Director, Board Of Directors
    Acapella Rising Jan 2017 - Jul 2018
    Little Rock, Ar
    The award-winning Central Arkansas chapter of the Barbershop Harmony Society performing at a number of venues across Central Arkansas to bring this uniquely American art form to the community.
  • Usable Life
    Director, Market Intelligence And Dental Insurance Marketing
    Usable Life Jul 2012 - Aug 2017
    Little Rock, Ar
    Founding Director of the entire Competitive and Market Intelligence and Strategic Insight function, responsible for developing the analyses, research, knowledge products and processes necessary to improve market positioning for dramatic growth:• Implemented sophisticated conjoint behavioral economics-based consumer market research surveys to gain quantitative insights into actual B2B and B2C consumer business customer preferences and purchasing decision behavior for innovative insurance product development and improvement.• Responsible for designing, implementing, and deploying all dental insurance marketing for the rapidly-growing division representing 50% of company revenue and 100% of company profits as part of the Dental Leadership Team.• Developed and implemented an enterprise-wide customer satisfaction (Voice of the Customer) automated survey and dashboard reporting system to continuously monitor, assess, and respond to service issues.• Created and deployed a series of one-page competitor, market, and event profiles and a company-wide Knowledge Center portal for disseminating relevant industry studies and our own proprietary analyses.• Modeled our Blue Cross Blue Shield partner markets to develop segment-based market forecast maps for joint strategy and sales planning and financial forecasting purposes.• Analyzed and quantitatively forecast the impact of Healthcare Reform legislation on the Ancillary Insurance market overall and the Life & Specialty Ventures and our Partners’ business in particular.
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  • Society For Creative Anachronism, Inc.
    Director, Board Of Directors
    Society For Creative Anachronism, Inc. Jan 2012 - Dec 2015
    Milpitas, Ca
    The 30,000+ member international non-profit educational organization recreating the middle ages.
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  • Zimmerman Advertising
    Vice President, Strategic Marketing Intelligence
    Zimmerman Advertising Nov 2009 - Nov 2011
    Miami/Fort Lauderdale Area
    Founding Vice President of the Group tasked with developing the tools, processes and personnel necessary to provide the actionable evidence-based marketing insight necessary to help clients optimize their marketing and business objectives:• Developed an analytic ROI-oriented media mix results methodology and digital dashboard visualization system sold to leading clients for continuous interactive monitoring of the financial return of marketing.• Developed rigorous testing methodologies and marketing strategies deployed by clients with dramatic ROI improvements and the tripling of advertising budgets for Party City, new offers and business approaches for Friendly’s, Captain D’s, hhgregg, George Foreman, and numerous other clients.• Performed strategic analyses leading directly to dramatic in new business development (e.g., the $50M Scooter Store account, the $80M Papa John’s media business, the $300M Office Depot account). • Developed and presented analyses to the Presidents, CEOs, and Boards of Directors of major clients (e.g., Ashley Furniture Homestores, Party City, Firehouse Subs, AutoNation, Boston Market, etc…).• Taught classes on Decision Analysis, ROI and Marketing Results Analysis, and Analytic Approaches to Marketing at the zUniversity internal continuing education program, University of South Florida Advertising Program, and students in the USF ZAP degree program.
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  • General Dynamics - Advanced Information Systems
    Director, Strategic Planning And Market Intelligence
    General Dynamics - Advanced Information Systems Mar 2006 - Nov 2009
    Fairfax, Va
    Responsible for creating and managing an independent intelligence competency in the customer, competitor, government and economic factor arenas - to advise and support business development activities and investment decision making - and for developing and implementing an AIS strategic planning process that is tightly linked to operations, technology, HR, the strategic business units and the strategic business development group. Responsibilities include providing decision-makers with independent analysis and synthesis of market intelligence, competitive intelligence, government intelligence, and price-to-win analysis; acting as a trusted advisor to the executive leadership team; and developing and managing an organization of senior personnel knowledgeable in the areas of market, competitive, and government intelligence to support all levels of AIS.
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  • Lucent Technologies/Ofs Fitel
    Vice President, Public Policy And Strategic Business Planning
    Lucent Technologies/Ofs Fitel Feb 2001 - Aug 2005
    Holmdel, Nj
    Broadly responsible for strategic business, governmental, technology, and market planning at OFS (formerly Lucent Technologies Optical Fiber Solutions) by developing and managing a variety of cross-functional teams to determine and implement OFS' strategic business plans. Working directly for executive management to develop sell and implement business strategies including market sizing and capacity planning, government policy positions and relations, competitive intelligence response strategies, sales and marketing planning, technology development and planning, and alteration of business models and organizational structure and culture. Working directly with customers to research and analyze their strategic directions, network plans, public policy support needs, and key future needs and spending plans.
  • Faith Popcorn'S Brainreserve
    Director Of Trend Research
    Faith Popcorn'S Brainreserve Jan 2000 - Jan 2001
    New York, Ny
    • Conducted innovative consumer trend research for P&G, Nordstrom's, Motorola, McDonalds using survey's, focus groups, and other tools• Developed a range of online web-accessible knowledge management products including a trend KnowledgeBank and consultant TalentBank
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  • Eaton Corporation
    Technology And Market Strategist
    Eaton Corporation Jan 1998 - Jan 2000
    Southfield, Mi
    • Identified RFID as the key logistics industry market trend 7 years prior to its realization
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  • Donnelly Optics Corporation
    Business Analyst
    Donnelly Optics Corporation Jan 1997 - Jan 1998
    Tucson, Az
    • Developed the Product and Market Strategy for Digital Camera lens product line that captured 80% market share
  • Paragon Space Development Corporation
    Co-Founder & Vice President, Policy & Analysis
    Paragon Space Development Corporation Jan 1992 - Dec 1994
    Tucons, Az
    • Founded this entrepreneurial startup that has launched experiments on Mir, the Space Shuttle, and the Space Station• Developed the popular BioSpheres catalog and retail terrarium products
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  • White House National Space Council, Executive Office Of The President
    Researcher
    White House National Space Council, Executive Office Of The President Jan 1989 - Dec 1992
    Washington D.C. Metro Area
    • Redesigned NASA's Global Change satellite program saving $20B• Developed rationale to make Moon and Mars exploration a National priority

Max Nelson Skills

Market Research Proposal Writing Business Development Strategic Planning Program Management Statistics Economics Marketing Cost Benefit Account Management Decision Analysis Systems Analysis Econometrics Linear Programming Manufacturing Operations Management Queuing Competitive Intelligence Forecasting Start Ups Leadership Sales Training Market Planning Budgets Marketing Strategy Strategy Strategic Thinking Policy Strategic Partnerships Data Analysis Analysis Advertising Analytics Project Planning Integrated Marketing Business Strategy Research Competitive Analysis Human Resources Management Consulting Financial Analysis Product Marketing Executive Management Cross Functional Team Leadership Product Management Market Analysis Entrepreneurship Crm Thought Leadership

Max Nelson Education Details

Frequently Asked Questions about Max Nelson

What company does Max Nelson work for?

Max Nelson works for Maude

What is Max Nelson's role at the current company?

Max Nelson's current role is Chief Insights and Intelligence Officer.

What is Max Nelson's email address?

Max Nelson's email address is ne****@****ail.com

What is Max Nelson's direct phone number?

Max Nelson's direct phone number is +170357*****

What schools did Max Nelson attend?

Max Nelson attended Pardee Rand Graduate School, The George Washington University, International Space University, University Of Chicago.

What are some of Max Nelson's interests?

Max Nelson has interest in Public Policy, Volunteer Work, Decision Science, Politics, Medieval History, Behavioral Economics, Education, Madrigal And Choral Singing, Science And Technology, Swordfighting.

What skills is Max Nelson known for?

Max Nelson has skills like Market Research, Proposal Writing, Business Development, Strategic Planning, Program Management, Statistics, Economics, Marketing, Cost Benefit, Account Management, Decision Analysis, Systems Analysis.

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