Max Nelson Email & Phone Number

Del Mar, CA, US

Responsible for identifying, winning, conducting, and servicing all consulting engagements:· Consulting expert end expert witness to an array of financial industry clients in association with the Gerson Lehrman Group and as an expert consultant and witness for large multi-firm multi-billion-dollar national class action lawsuits.· Implemented strategic.

Southfield, MI

Maumelle, AR

Founding Director of the marketing technology and insights function brought in by a new Executive Team to provide methodologically-rigorous knowledge-based data and research-driven insights, guidance, and implementation of new corporate strategy and marketing positioning, branding and campaigns necessary to spearhead a revolution in consumer-oriented.

Little Rock, AR

The award-winning Central Arkansas chapter of the Barbershop Harmony Society performing at a number of venues across Central Arkansas to bring this uniquely American art form to the community.

Little Rock, AR

• Founding Director of the entire Competitive and Market Intelligence and Strategic Insight function, responsible for developing the analyses, research, knowledge products and processes necessary to improve market.
• Implemented sophisticated conjoint behavioral economics-based consumer market research surveys to gain quantitative insights into actual B2B and B2C consumer business customer preferences and purchasing decision.
• Responsible for designing, implementing, and deploying all dental insurance marketing for the rapidly-growing division representing 50% of company revenue and 100% of company profits as part of the Dental Leadership.
• Developed and implemented an enterprise-wide customer satisfaction (Voice of the Customer) automated survey and dashboard reporting system to continuously monitor, assess, and respond to service issues.
• Created and deployed a series of one-page competitor, market, and event profiles and a company-wide Knowledge Center portal for disseminating relevant industry studies and our own proprietary analyses.
• Modeled our Blue Cross Blue Shield partner markets to develop segment-based market forecast maps for joint strategy and sales planning and financial forecasting purposes.

Milpitas, CA

The 30,000+ member international non-profit educational organization recreating the middle ages.

Miami/Fort Lauderdale Area

• Founding Vice President of the Group tasked with developing the tools, processes and personnel necessary to provide the actionable evidence-based marketing insight necessary to help clients optimize their marketing and.
• Developed an analytic ROI-oriented media mix results methodology and digital dashboard visualization system sold to leading clients for continuous interactive monitoring of the financial return of marketing.
• Developed rigorous testing methodologies and marketing strategies deployed by clients with dramatic ROI improvements and the tripling of advertising budgets for Party City, new offers and business approaches for.
• Performed strategic analyses leading directly to dramatic in new business development (e.g., the $50M Scooter Store account, the $80M Papa John’s media business, the $300M Office Depot account).
• Developed and presented analyses to the Presidents, CEOs, and Boards of Directors of major clients (e.g., Ashley Furniture Homestores, Party City, Firehouse Subs, AutoNation, Boston Market, etc…).
• Taught classes on Decision Analysis, ROI and Marketing Results Analysis, and Analytic Approaches to Marketing at the zUniversity internal continuing education program, University of South Florida Advertising Program.

Fairfax, VA

Responsible for creating and managing an independent intelligence competency in the customer, competitor, government and economic factor arenas - to advise and support business development activities and investment decision making - and for developing and implementing an AIS strategic planning process that is tightly linked to operations, technology, HR.

Holmdel, NJ

Broadly responsible for strategic business, governmental, technology, and market planning at OFS (formerly Lucent Technologies Optical Fiber Solutions) by developing and managing a variety of cross-functional teams to determine and implement OFS' strategic business plans. Working directly for executive management to develop sell and implement business.

New York, NY

• Conducted innovative consumer trend research for P&G, Nordstrom's, Motorola, McDonalds using survey's, focus groups, and other tools
• Developed a range of online web-accessible knowledge management products including a trend KnowledgeBank and consultant TalentBank

Southfield, MI

• Identified RFID as the key logistics industry market trend 7 years prior to its realization

Tucson, AZ

• Developed the Product and Market Strategy for Digital Camera lens product line that captured 80% market share

Tucons, AZ

• Founded this entrepreneurial startup that has launched experiments on Mir, the Space Shuttle, and the Space Station
• Developed the popular BioSpheres catalog and retail terrarium products

Washington D.C. Metro Area

• Redesigned NASA's Global Change satellite program saving $20B
• Developed rationale to make Moon and Mars exploration a National priority

Ph.D., Public Policy Analysis, Abd

Ma, Public Administration

Activities and Societies: Space Policy Institute - Degree in International Science, Technology and Public Policy

Diploma, Space Policy

Activities and Societies: Toronto

Bachelor Of Arts - Ba, Behavioral Sciences