At Softcat, I managed a comprehensive range of responsibilities throughout the entire sales cycle. My duties encompassed initiating and closing sales, forging robust relationships with key stakeholders across my accounts, and generating new business through various channels such as cold calling, emailing, and LinkedIn. I was also responsible for crafting detailed quotes and proposals tailored to customer needs. Collaboration was key in my role; I worked closely with the accounts team to deliver compelling presentations and with specialist teams to ensure the precise scoping and delivery of customised solutions and services. Internally, I focused on developing relationships to ensure customers had access to all necessary resources. I regularly engaged with customers through both online and in-person meetings, provided management with updates on sales pipeline and project progress, and cultivated partnerships with vendors and distributors to enhance service delivery.

From September 2021 to June 2023, I served as a Business Development Executive at KHIPU Networks, an internationally recognised leader in Advanced Cyber Security and Next Generation Networking. My role involved driving new business and reviving old connections through cold outreach, such as cold calling, emailing, and LinkedIn. I ensured leads were properly qualified before passing them to Account Managers, and worked closely with them to identify new opportunities within existing accounts and keep customers updated on new services. Additionally, I hosted webinars to promote services, collaborated with the Marketing team on campaigns, and trained new team members. My responsibilities also included building strong relationships with prospects, customers, and partners, and representing KHIPU at various industry events.

From April 2019 to January 2021, I held the position of Partnerships and Events Officer at Annapurna Recruitment in London, focusing primarily on their sister company, The Business Transformation Network (BTN). Annapurna Recruitment is known for its role in responsible transformation recruitment, while BTN serves as a thought leadership network for experts to share their knowledge through various media and events. In this role, I was responsible for building long-term relationships with senior clients across Human Resources, Technology, and Transformation sectors. I coordinated large-scale European events and conferences, such as the Excellence in Leadership Conference, which was held in London in 2019 and virtually in 2020, attracting over 1,000 delegates. My duties included managing the invitation list, collaborating with marketing and sales teams, researching and inviting delegates and speakers, and overseeing event logistics. Additionally, I engaged in extensive networking and used LinkedIn significantly to create relationships, source content suppliers, and generate leads for sales teams. I also supported Annapurna Recruitment consultants in the UK, Germany, and the Nordics with general administrative tasks, including managing delegate lists, writing insight documents for partners, and handling mass data uploads for sales teams and recruitment consultants.