Max Shpungin Email & Phone Number

Oakland, CA, US

Seattle, WA, US

• Support the growth of the spontaneous free tickets platform, building new features for email notification behavior based on Django signals and Postgres database updates
• Address critical fixes impacting customers and internal users related to interface design (utilizing React), REST API model interactions, and routing.
• Update automated tests and run manual QA against critical features in local, testing, and production environments
• Contribute to Github pull requests, code reviews, and initiative planning in weekly sprints
• Maintain and update wiki and project documentation to continuously improve the onboarding experience for new team members, and inform testing procedures

• Some of the most common challenges I help brands tackle include:
• Web & app analytics architecture, tag management, and data quality
• Web & app user flow and engagement analysis
• Analytics platform migration
• Digital advertising attribution, analysis, and modeling
• Marketing tech stack strategy, operations, and integration

In November 2023, I decided to pursue my passion for code by attending the Rithm School full-stack web development program.I decided to become a software engineer because it’s been rare for me to meet individuals who possess both the technical skills as well as the acumen to stay laser-focused on driving business value and asking the right questions.At the.

London, Greater London, GB

London, Greater London, GB

• Originate, plan, and implement measurement strategy and insights roadmaps to help brands maximize their investment in marketing technology
• Help clients define strategic opportunities for digital marketing based on customer landscape, brand, and business objectives
• Research, identify, and surface opportunities in campaigns to drive continuous improvement in client business and marketing operations
• Drive key initiatives and thought leadership within Jellyfish to strengthen and expand the reach of the analytics capability and wider business
• Own book of business, generate profit month-on-month
• Accountable for team performance and leadership on key strategic accounts

San Francisco, CA, US

• Drove go to market strategy and operations for all analytics services
• Built, trained, and directed the Digital Analytics team to drive operational excellence and client satisfaction
• Evangelized and drove Account Based Marketing (ABM) strategy and analytics
• Developed operational schemas to link marketing investments to down-funnel pipeline opportunities and revenue
• Operationalized and scaled actionable, automated reporting and insights for all digital advertising clients
• Oversaw the development of predictive analytics and forecasting models to inform pacing and budget recommendations

San Francisco, CA, US

• Drove go to market strategy for all analytics services
• Led web CRO (Conversion Rate Optimization) strategy development, and A/B testing roadmap ideation and execution
• Surfaced and automated reporting to provide critical, actionable insights for digital advertising clients

San Francisco, CA, US

• Guided decision-makers to ideate and develop business questions, identified KPIs to drive action and create value via automated, real-time reporting and analysis
• Directed BI team, overseeing all aspects of operations, client account management, processes, and growth
• Drove key partnerships with DOMO and Optimizely, leveraged other platforms including Tableau to surface insights at all levels, from channel analysis to executive strategy across B2B and B2C verticals including travel.

San Francisco, CA, US

• Conducted marketing channel attribution and user flow analysis, eCommerce tracking validation
• Performed tracking tag implementation utilizing Google Tag Manager, Tagman, Adobe and Ensighten TMS
• Developed strategy and executed conversion rate optimization campaigns focusing on demand generation and website engagement

San Francisco, CA, US

• Traffic channel attribution and user flow analysis, eCommerce tracking validation
• Tracking tag implementation utilizing Google Tag Manager, Tagman, Adobe and Ensighten TMS
• CTA tracking and conversion schema development for measuring user engagement
• Anomaly detection and troubleshooting to ensure clean and actionable data
• Custom analytics tracking implementation with a focus on Google Analytics and Adobe Sitecat
• Strategy and execution of conversion rate optimization campaigns focusing on Optimizely

Emeryville, CA, US

• Directly managed top accounts by revenue and complexity, acted in a strategic oversight role for other accounts
• Developed customized organic search campaigns to help clients reach their digital marketing goals
• Provided guidance on strategic approach to SEO and secured buy-in from all levels of the client’s organization

Emeryville, CA, US

• Developed customized organic search campaigns to help clients reach online marketing goals
• Educated clients on strategic SEO and ensured buy-in from all levels of the client’s organization
• Managed client expectations and clearly communicated technical needs to development teams
• Identified additional marketing opportunities for scope expansion and contract renewal
• Collaborated on a number of in-house research projects for greater insight into the digital marketing landscape

• Created interesting and compelling content for the in-house blog to generate views and backlinks.
• Performed keyword research to help target local related keywords for blog topics.
• Solicited links from blog authors as part of link building efforts – multiple time Back Linker of the Week.
• Helped to develop product description and footer statement templates for the Become website.
• Developed unique format for Question & Answer Section of the Become Website.

Full Stack Web Development

Education record

Associate Of Arts (A.A.), Inter Segmental Transfer Studies (Igetc)

Education record