Max Shpungin

Max Shpungin Email and Phone Number

Digital Analytics and Activation @ Flywheel Demand Generation
Oakland, CA, US
Max Shpungin's Location
Oakland, California, United States, United States
Max Shpungin's Contact Details
About Max Shpungin

I'm a growth-oriented full stack software engineer with a background in digital analytics and marketing.I take a consultative approach to creating business value: What are we trying to achieve? Who is it going to enable? How are we going to get there?My time as an analytics professional was focused on collecting clean, actionable data to reliably inform decision making and audience activation. Today, I apply that same mindset to build websites and apps that ultimately lead to better outcomes.I love learning new tech! Here’s a peek at my current favorites:• Typescript + Javascript• Python• Node• Express• Flask• Django• PostgreSQL• Vite / Vitest• DockerHere’s a bit on my marketing and analytics experience:I’ve had the opportunity to work with amazing brands across a wide variety of industries including - B2b SaaS: AWS Marketplace, Github, Tableau, Slack, Demandbase, Envoy Direct to consumer: Thermos, Cricut Entertainment: HBO, Activision/BlizzardFinance: Capital One, Discover, Xero, SoFi Health & Beauty: Sephora, Unilever, Veeva, AbbvieSecurity Malwarebytes, Tenable Telecom: Altice USA/OptimumTravel: Airbnb, Virgin America, Alaska Airlines, Breeze Airways, Enterprise Some of the most common problems I help brands solve for include:• Web & app analytics architecture, tag management, and data quality• Web & app user flow and engagement analysis• Analytics platform migration• Digital advertising attribution, analysis, and modeling• Marketing tech stack strategy, operations, and integration• Reporting automation, data visualization, and dashboarding• Conversion rate optimization (CRO) and A/B testing• Account Based Marketing (ABM) program development and measurement strategyPlatform Expertise: • Web & App Analytics: Google Analytics, Firebase, Adobe Analytics • Tag Management: Google Tag Manager, Ensighten, Adobe Tag Manager (DTM/Launch) • ABM: Demandbase • A/B Testing: Optimizely, Google Optimize • Visualization: Google Looker Studio, DOMO, Tableau, Analysis Workspace I also danced salsa competitively for 10 years :)

Max Shpungin's Current Company Details
Flywheel Demand Generation

Flywheel Demand Generation

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Digital Analytics and Activation
Oakland, CA, US
Max Shpungin Work Experience Details
  • Flywheel Demand Generation
    Digital Analytics And Activation
    Flywheel Demand Generation
    Oakland, Ca, Us
  • Live Music Project
    Software Engineer (Volunteer)
    Live Music Project Mar 2024 - Present
    Seattle, Wa, Us
    • Support the growth of the spontaneous free tickets platform, building new features for email notification behavior based on Django signals and Postgres database updates• Address critical fixes impacting customers and internal users related to interface design (utilizing React), REST API model interactions, and routing.• Update automated tests and run manual QA against critical features in local, testing, and production environments• Contribute to Github pull requests, code reviews, and initiative planning in weekly sprints• Maintain and update wiki and project documentation to continuously improve the onboarding experience for new team members, and inform testing procedures
  • Working With Max
    Software Engineer / Digital Analytics Expert
    Working With Max May 2020 - Present
    Some of the most common challenges I help brands tackle include:• Web & app analytics architecture, tag management, and data quality• Web & app user flow and engagement analysis• Analytics platform migration• Digital advertising attribution, analysis, and modeling• Marketing tech stack strategy, operations, and integration• Reporting automation, data visualization, and dashboarding• Conversion rate optimization (CRO) and A/B testing• Account Based Marketing (ABM) program development and measurement strategyBrands that I've partnered with include: B2b SaaS: AWS Marketplace, Github, Tableau, Slack, Demandbase, Envoy Direct to consumer: Thermos, Cricut Entertainment: HBO, Activision/BlizzardFinance: Capital One, Discover, Xero, SoFi Health & Beauty: Sephora, Unilever, Veeva, AbbvieSecurity Malwarebytes, Tenable Telecom: Altice USA/OptimumTravel: Airbnb, Virgin America, Alaska Airlines, Breeze Airways, Enterprise Platform Expertise: • Web & App Analytics: Google Analytics, Adobe Analytics, Segment • Tag Management: Google Tag Manager, Ensighten, Adobe Tag Manager (DTM/Launch) • Consent Management: Cookiebot, Trustarc• A/B Testing: Optimizely• Visualization: Google Looker Studio, DOMO, Tableau, Adobe Analysis Workspace
  • Career Break
    Professional Development
    Career Break Aug 2023 - Jan 2024
    In November 2023, I decided to pursue my passion for code by attending the Rithm School full-stack web development program.I decided to become a software engineer because it’s been rare for me to meet individuals who possess both the technical skills as well as the acumen to stay laser-focused on driving business value and asking the right questions.At the Rithm School, I furthered my understanding by building projects using React, TypeScript, Node, Express, Python, and PostgreSQL.
  • Jellyfish
    Senior Data & Analytics Director
    Jellyfish Nov 2021 - Aug 2023
    London, Greater London, Gb
  • Jellyfish
    Data & Analytics Director
    Jellyfish Aug 2020 - Nov 2021
    London, Greater London, Gb
    • Originate, plan, and implement measurement strategy and insights roadmaps to help brands maximize their investment in marketing technology• Help clients define strategic opportunities for digital marketing based on customer landscape, brand, and business objectives• Research, identify, and surface opportunities in campaigns to drive continuous improvement in client business and marketing operations• Drive key initiatives and thought leadership within Jellyfish to strengthen and expand the reach of the analytics capability and wider business• Own book of business, generate profit month-on-month• Accountable for team performance and leadership on key strategic accounts
  • Roi·Dna
    Evp, Digital Analytics
    Roi·Dna Oct 2018 - May 2020
    San Francisco, Ca, Us
    • Drove go to market strategy and operations for all analytics services • Built, trained, and directed the Digital Analytics team to drive operational excellence and client satisfaction • Evangelized and drove Account Based Marketing (ABM) strategy and analytics • Developed operational schemas to link marketing investments to down-funnel pipeline opportunities and revenue • Operationalized and scaled actionable, automated reporting and insights for all digital advertising clients• Oversaw the development of predictive analytics and forecasting models to inform pacing and budget recommendations • Identified growth areas internally and within client service lines to continuously up-level strategic insights and drive cross-selling opportunities • Developed and drove key partnerships with Demandbase, Salesforce, and Google
  • Roi·Dna
    Team Director, Business Intelligence
    Roi·Dna Aug 2017 - Oct 2018
    San Francisco, Ca, Us
    • Drove go to market strategy for all analytics services • Led web CRO (Conversion Rate Optimization) strategy development, and A/B testing roadmap ideation and execution • Surfaced and automated reporting to provide critical, actionable insights for digital advertising clients
  • Roi·Dna
    Sr. Manager, Business Intelligence
    Roi·Dna May 2016 - Aug 2017
    San Francisco, Ca, Us
    • Guided decision-makers to ideate and develop business questions, identified KPIs to drive action and create value via automated, real-time reporting and analysis • Directed BI team, overseeing all aspects of operations, client account management, processes, and growth • Drove key partnerships with DOMO and Optimizely, leveraged other platforms including Tableau to surface insights at all levels, from channel analysis to executive strategy across B2B and B2C verticals including travel, retail, security, and finance
  • Roi·Dna
    Senior Web Analyst
    Roi·Dna Aug 2015 - May 2016
    San Francisco, Ca, Us
    • Conducted marketing channel attribution and user flow analysis, eCommerce tracking validation • Performed tracking tag implementation utilizing Google Tag Manager, Tagman, Adobe and Ensighten TMS • Developed strategy and executed conversion rate optimization campaigns focusing on demand generation and website engagement
  • Roi·Dna
    Digital Marketing Programs, Web Analyst
    Roi·Dna Jul 2014 - Aug 2015
    San Francisco, Ca, Us
    • Traffic channel attribution and user flow analysis, eCommerce tracking validation• Tracking tag implementation utilizing Google Tag Manager, Tagman, Adobe and Ensighten TMS• CTA tracking and conversion schema development for measuring user engagement • Anomaly detection and troubleshooting to ensure clean and actionable data• Custom analytics tracking implementation with a focus on Google Analytics and Adobe Sitecat • Strategy and execution of conversion rate optimization campaigns focusing on Optimizely
  • Demandwave (Formerly Webmarketing123)
    Lead Seo Strategist
    Demandwave (Formerly Webmarketing123) Jan 2014 - Jul 2014
    Emeryville, Ca, Us
    • Directly managed top accounts by revenue and complexity, acted in a strategic oversight role for other accounts • Developed customized organic search campaigns to help clients reach their digital marketing goals • Provided guidance on strategic approach to SEO and secured buy-in from all levels of the client’s organization
  • Demandwave (Formerly Webmarketing123)
    Seo Strategist
    Demandwave (Formerly Webmarketing123) Jul 2012 - Jan 2014
    Emeryville, Ca, Us
    • Developed customized organic search campaigns to help clients reach online marketing goals• Educated clients on strategic SEO and ensured buy-in from all levels of the client’s organization• Managed client expectations and clearly communicated technical needs to development teams• Identified additional marketing opportunities for scope expansion and contract renewal• Collaborated on a number of in-house research projects for greater insight into the digital marketing landscape
  • Become.Com
    Seo Associate
    Become.Com Jun 2011 - Jun 2012
    • Created interesting and compelling content for the in-house blog to generate views and backlinks.• Performed keyword research to help target local related keywords for blog topics.• Solicited links from blog authors as part of link building efforts – multiple time Back Linker of the Week.• Helped to develop product description and footer statement templates for the Become website.• Developed unique format for Question & Answer Section of the Become Website.

Max Shpungin Skills

Seo Google Analytics Social Media Marketing Sem Keyword Research Web Analytics Seo Copywriting Account Management Ppc Microsoft Excel Microsoft Office Ga360 Adobe Analytics Domo Tableau Cro Google Tag Manager Ensighten Optimizely Google Optimize Segment.io

Max Shpungin Education Details

  • Rithm School
    Rithm School
    Full Stack Web Development
  • San José State University
    San José State University
  • Diablo Valley College
    Diablo Valley College
    Inter Segmental Transfer Studies (Igetc)
  • Srvhs
    Srvhs

Frequently Asked Questions about Max Shpungin

What company does Max Shpungin work for?

Max Shpungin works for Flywheel Demand Generation

What is Max Shpungin's role at the current company?

Max Shpungin's current role is Digital Analytics and Activation.

What is Max Shpungin's direct phone number?

Max Shpungin's direct phone number is +141533*****

What schools did Max Shpungin attend?

Max Shpungin attended Rithm School, San José State University, Diablo Valley College, Srvhs.

What are some of Max Shpungin's interests?

Max Shpungin has interest in Psychology, Physics, Search Engine Marketing, Salsa Dancing, Search Engine Optimization, Social Media Marketing.

What skills is Max Shpungin known for?

Max Shpungin has skills like Seo, Google Analytics, Social Media Marketing, Sem, Keyword Research, Web Analytics, Seo Copywriting, Account Management, Ppc, Microsoft Excel, Microsoft Office, Ga360.

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