Growth-oriented full stack software engineer with a background in digital analytics and marketing.
Some of the most common challenges I help brands tackle include:
• Web & app analytics architecture, tag management, and data quality
• Web & app user flow and engagement analysis
• Analytics platform migration
• Digital advertising attribution, analysis, and modeling
• Marketing tech stack strategy, operations, and integration
• Reporting automation, data visualization, and dashboarding
• Conversion rate optimization (CRO) and A/B testing
• Account Based Marketing (ABM) program development and measurement strategy
Brands that I've partnered with include:
B2b SaaS: AWS Marketplace, Github, Tableau, Slack, Demandbase, Envoy
Direct to consumer: Thermos, Cricut
Entertainment: HBO, Activision/Blizzard
Finance: Capital One, Discover, Xero, SoFi
Health & Beauty: Sephora, Unilever, Veeva, Abbvie
Security Malwarebytes, Tenable
Telecom: Altice USA/Optimum
Travel: Airbnb, Virgin America, Alaska Airlines, Breeze Airways, Enterprise
Platform Expertise:
• Web & App Analytics: Google Analytics, Adobe Analytics, Segment
• Tag Management: Google Tag Manager, Ensighten, Adobe Tag Manager (DTM/Launch)
• Consent Management: Cookiebot, Trustarc
• A/B Testing: Optimizely
• Visualization: Google Looker Studio, DOMO, Tableau, Adobe Analysis Workspace
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