Working With Max

Growth-oriented full stack software engineer with a background in digital analytics and marketing. Some of the most common challenges I help brands tackle include: • Web & app analytics architecture, tag management, and data quality • Web & app user flow and engagement analysis • Analytics platform migration • Digital advertising attribution, analysis, and modeling • Marketing tech stack strategy, operations, and integration • Reporting automation, data visualization, and dashboarding • Conversion rate optimization (CRO) and A/B testing • Account Based Marketing (ABM) program development and measurement strategy Brands that I've partnered with include: B2b SaaS: AWS Marketplace, Github, Tableau, Slack, Demandbase, Envoy Direct to consumer: Thermos, Cricut Entertainment: HBO, Activision/Blizzard Finance: Capital One, Discover, Xero, SoFi Health & Beauty: Sephora, Unilever, Veeva, Abbvie Security Malwarebytes, Tenable Telecom: Altice USA/Optimum Travel: Airbnb, Virgin America, Alaska Airlines, Breeze Airways, Enterprise Platform Expertise: • Web & App Analytics: Google Analytics, Adobe Analytics, Segment • Tag Management: Google Tag Manager, Ensighten, Adobe Tag Manager (DTM/Launch) • Consent Management: Cookiebot, Trustarc • A/B Testing: Optimizely • Visualization: Google Looker Studio, DOMO, Tableau, Adobe Analysis Workspace