上海美控智慧建筑有限公司依托美的集团在全球的研发、制造、服务能力,持续在智慧建筑领域进行创新和实践,提供从控制器、楼宇自控系统到智能化设计施工及数字化解决方案等全生命周期服务。https://kong.midea.com/ 负责市场营销、产品管理、方案推广等相关工作。 14位团队成员。『职责与业绩1』产品、渠道、售后交付客户成功(45%精力)• 重点支持9家核心经销商，提升其在核心产品上的销售业绩，通过销售过程管理、 促销政策设计以及联合推广等手段，成功实现年销售目标的82%，达到1800万 /2100万，总产品销售额达2.2亿。• 主导渠道体系优化，包括局部汰换与认证。面对销量挑战，通过举办月度产品会 议、技术培训、认证工程师考核以及飞行检查等方式，有效强化了经销商的支持 与技术能力。成功实施了15%的经销商汰换，逐步推动经销商结构向纺锤形发展， 即头尾小、中间规模大，形成了良性竞争格局。• 在产品管理方面，确保了产品从立项到市场推广的全流程管理，尤其是DDS系列 产品的成功上市。全面覆盖场景定义、销售工具的完善以及正式订单的处理，系 统地沉淀了产品上市标准流程。• 成功建立了区域市场支持体系，覆盖广州、深圳、山东等地区，共开展40+次客 户、上游设计院、系统集成商以及大客户的推广与赋能活动。• 对售后调试运营服务商进行考核、认证，并把控满意度NPS，以确保项目交付品 质，实现客户成功的目标。 『职责与业绩2』市场营销部分(30%精力)• 在市场推广方面，成功推动了与美的集团及事业部的紧密合作，显著提升了美控 品牌在医疗行业的知名度。巧妙操盘媒体传播矩阵，实现了官网与集团及事业部 网站的信息联通，进而优化了搜索引擎排名。• 通过引入市场营销自动化，极大地提高了客户样本的下载量，达到了8200+，同 时实现了视频观看量和活动触达量分别达到14000+和20000+。在持续优化销售 工具与用户触点方面取得了显著成果，确保了案例清单的持续更新，从而进一步 增强了品牌与市场之间的紧密互动。『职责与业绩3』工业与交互设计的交付(15%精力)• 在硬件与软件开发领域，采用Design Thinking方法，深入研究用户画像、旅程和场景，领导团队负责多个项目的设计与优化，包括会议室和病房空间控制系列。• 在平面物料设计方面，承担产品说明书、外包装等多项任务，以确保品牌的一致 性和市场吸引力。• 协调研发、制造、检测、物流等多个跨部门环节，确保关键产品的交付时间和品 质(覆盖8个可销售类别的产品，涵盖300多个SKU)。• 参与多个设计项目，获得专利、红点奖和IF奖，增强了创新能力和市场竞争力。 『职责与业绩4』 海外业务探索(10%精力)• 区域/产品评估:在高加索、中东、东南亚三个区域中，对于产品/方案的评估， 我们首推以下精选方案。• 深度参与当地先锋项目的选型及投标准备，积极推动认证、功能等产品准备工作。• 完成企业及产品介绍、样本等英文资料，精心设计当地展厅的呈现方式。• 就户式储能(光储热柔)项目的海外业务模式、市场定位以及方案落地，特别关 注欧洲市场。In charge of Marketing, Offer Management, and Offer Promotion in KONG Intelligent Building.

Smart Building and Digital Solutions in China, including Smart Building, Healthcare, DataCenter, Airport Vertical Market and sales operation. - Develop the competitive smart/digital building solution Value Proposition base on the analysis of customer actual demand and market trends. And create qualified marketing assets base on the solution offer. - Build a solid middle-stage of marketing/operation to accumulate the knowledge, marketing tool, format and bidding materials, etc. To achieve that every sales and engineer can provide a professional and competitive brand/solution image in every touch-point with clients. - Keep good relationship with Gov. Association, KOL, Key customers and other partners.Improve the Sales Operation efficiency by establishing the digital dashboard and pipeline management process on salesforce.com and pipeline tracking. - Track and analysis the impact(Revenue, EBIT, OpEx) and milestone of some business initiatives on McKinsey tool.

Developing & driving Healthcare vertical market strategy & business plan to facilitate the vertical business growth, as well as utilize and maximize the global and local field resources to initiate, plan and develop the Healthcare Ecosystem for company in vertical market approach.Build and develop Johnson Controls unique value proposition by understanding the vertical market and customer context, including vertical market trend, segment value chain, key stakeholder insight and competition environment etc.. Detailed marketing program plan and execution, target customer mapping, vertical market portfolio management are also expected from this position.

As the leader of the education segment, lead the team to establish the Top educational facilities design& construction B2B platform in Asia.

- Strategy. Analyze the current situation and trends of construction industry, including school, university, hospital, HOPSCA (Hospitality, Office, Shopping Mall), Museum, Theater, Sports Venue, R&D Center and Luxury residential building.- Marketing. Establish a new marketing strategy from 'A vertical field big name' to 'A trustworthy brand to the public'. Contribute more to the business growth by digital automatic marketing and sales leads qualification.

Working as a sales of enterprise IT system, provide CRM，OA，ERP applications base on the infrastructure system SAP、IBM、Oracal. Familiar the selling process with the technology decision maker, end user, and purchase leader etc. The target clients are from auto, internet, e-commerce, retail, and airlines etc. https://it.arvato.com/en.html