Own strategy and execution for journeys, dashboard and in-product video content. OKRs centered on driving MAU growth.

Owed strategy and execution for our DTC Alerts & Notifications, as well as our interstitials and dashboard — top two impressions in our DTC Membership.- Implemented a dashboard redesign that not only fostered engagement but also helped generate intent, resulting in a 9.3% increase in Customer Lifetime Value (LTV), an 8.5% surge in page visits, and a 15.7% boost in paid membership conversion. This transformative initiative drove not just visual appeal but substantial business outcomes.- Introduced two new Call-to-Action (CTA) placements within our Alert List View, strategically tailored for products including 3 Bureau 3 Score Subscription, Personal Privacy Scan Subscription, Pre-approved Credit Cards, 3 Bureau Transactional Upsell, and Pre-approved Personal Loans. This strategic move translated into a $3.21M lift in incremental revenue (Subscription + Marketplace) per quarter, underscoring my ability to drive revenue growth through targeted user interactions.

Onboarded headless CMS (Contentstack):- We didn’t have a CMS prior to introducing Contentstack — most of our content was hardcoded in the FE. - Powered the following features across all clients with CMS: Emerging verticals page, Terms and Conditions and Help Center.Revamped Alerts List/Details Views on iOS and Android:- Overhauled the user interface, driving a monthly increase of +120K journey/CTA clicks.- Generated a substantial monthly revenue boost, with +$36K in incremental subscription revenue and +$103K in incremental Marketplace revenue.Implemented Natural Language Processing (NLP) Chatbots: - Successfully integrated NLP chatbots, achieving an impressive 3% same-day call rate.- Realized substantial operational efficiency, saving 78k labor hours as a direct outcome.

Integrated 3 Direct Lane Shipping Carriers:- Successfully integrated three direct lane shipping carriers, resulting in a 2-day reduction in average order delivery time.- Achieved substantial cost savings, cutting $3.5M in transportation costs during FY20.Led Development of Autonomous Warehouse Management System (WMS):- Spearheaded the delivery of an autonomous WMS, aiming for our robotic fulfillment center to process 50K orders per day by Q4 FY20.- Significantly optimized operational costs, decreasing the cost per order from $2.84 to $1.72.

Led Transformation of MeUndies Subscription to Membership Program:- Successfully transitioned the subscription model to a Membership program, surpassing Total Members targets post-launch by consistently exceeding budget by 3-4K MOM.Launched Exclusive Member Pricing and Prints: - Introduced Member Exclusive Pricing and Prints, resulting in a 40% increase in First Order Membership Rate.- Achieved the lowest monthly churn rate at 7.1% in over two years and a 30% YOY increase in Total Members.Revamped Membership Onboarding Experience: - Redesigned the Membership Onboarding experience, contributing to a 56% increase in funnel conversion.

Oversaw OTT NFL Sunday Ticket Mobile and Connected Device Experience:- Directed the enhancement of the OTT NFL Sunday Ticket mobile and connected device experience, encompassing video playback, notifications, player stats, and game highlights.Led $10M Annual Cost-Saving Initiative:- Collaborated with a cross-functional team to implement a cost-saving initiative, achieving $10M in annual savings by seamlessly merging the legacy NFL Sunday Ticket headend with the cloud-based TV Everywhere platform (DIRECTV NOW).Managed Implementation of Sports Insights:- Spearheaded the discovery and implementation of sports insights (e.g., team stats, player stats, live-in-game stats) across all out-of-home and in-home applications.

Implemented Customizable Game Mix Across Platforms: - Successfully launched Customizable Game Mix on iOS, Android, Windows, tvOS, and PS4, enabling users to watch up to four live NFL Sunday Ticket games simultaneously.- Elevated the average streaming duration by an impressive 5%.Expanded NFL Sunday Ticket OTT Subscriber Base: - Drove a 9% increase in the NFL Sunday Ticket OTT subscriber base.- Successfully achieved the incremental revenue goal of $38M.

DIRECTV was acquired by AT&T.Enabled User Engagement through Out-of-App Notifications- Pioneered a subscription feature with out-of-app notifications for game starts and close matches, achieving a 40% opt-in rate.Innovated Picture-in-Picture Highlights Experience: - Successfully introduced picture-in-picture highlights, empowering users to watch highlights simultaneously with a live game, enhancing the overall viewing experience.Optimized Multi-Tasking with Portrait Video Player: - Engineered a portrait video player on iOS, Android, and Windows phones, fostering multitasking capabilities. Users can seamlessly watch a live game while exploring game stats, fantasy stats, and more, enhancing user engagement.