Maxwell James Hawes Iv Email and Phone Number
MaxwellHawes.comI’m a Product Growth Marketer & Creative Strategy hybrid with executive persuasion and 15 years experience working in GenAI creative technologies, scaled performance marketing, Management Consulting, and design processes that bring to life new innovations.I’ve honed a unique balance of strategy+design, making me the “creative guy” in the strategy room, and the “how does this make money” guy in the design room, a blended background stemming from unique corners of the creative and strategy world.And while I once thought I couldn’t have feet in two different rooms, I continue to see proof that this super power is needed in the world as creatives across industry are increasingly expected to understand the strategy of the work, while strategists are asked to better defend the "what and the why" of the creative or design they take to market. I’m not hard to reach, let’s talk:)Skills//-Creative Technology & Advertising-New Product Business Models -Product & Growth Marketing -Executive & XFN Storytelling-Product Innovation & Influence-Design & Quant Research -Market Sizing & Segments-Empathy (for my team & customer)Overthinking, yet making a callLife//-Tennis, Golf, & Cycling Enthusiast -Energized by people -K-12 spent in a Quaker School -Enables "Read Receipts" because he's honest-Prefers traveling by 2 wheels-Loves empowering the ideas of others -Plant Green ThumberArt//MaxwellHawes.com
- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
-
Senior Product Marketing Manager + New Ventures LeadGoogle Jan 2023 - PresentMountain View, Ca, UsReports to Ads Marketing VP as Google’s New Ventures performance marketing lead. Responsible for defining the global marketing strategy for AI, YouTube, and new revenue driving Ads products. Oversees >$1B in revenue by managing go to market strategies across 22 XFNs, defining activation channels & KPIs, audience sizing, qual and quant insights, Sales Enablement, and brand narratives. Reliable weekly partner to Product, Sales, and Marketing Leadership, identifying gaps in operations, at risk KPIs, presenting new market research, and providing product roadmap recommendations and trade offs. -
Senior Performance Marketing Manager + Creative Products LeadYoutube Jan 2019 - Jan 2023San Bruno, Ca, UsManaged 6 employees and 4 vendors representing YouTube’s global SMB B2B Strategy. As the sole voice of SMBs on YouTube, we drove first time research, created and validated prototypes with global customers, developed net-new SMB-first products, built new acquisition and retention sites and email systems, and partnered closely with sellers to create holistic launches. Video Creation Lead: Worked daily with Product XFNs to envision, build, and launch a portfolio of GenAI video ad creation solutions to support creative development, the #1 barrier to YouTube acquisitions. -
Media & Technology Business LeadIdeo Oct 2016 - Oct 2018San Francisco, California, UsBusiness Lead and Innovation Design Consultant within the Media & Technology vertical. In this chapter I wore two hats: Inspiring clients to push the boundaries and take new risks, and driving design phases to fruition.Clients: Helped clients translate business challenges into inspiring briefs, key questions, and post-design GTM strategy for future forward product, experience, and organizational innovations. Design: Curated design team per engagement, developed intuitive roadmaps, managed budgets, and helping clients envision GTM business strategy to take the work to market once built. -
Director, Sales & Product MarketingThunder | Rise Above The Noise Apr 2014 - Oct 2016San Francisco, California, UsAs one of the first Go To Market Directors, I built the sales & marketing infrastructure of a 100+ person Ad Creation Technology start up, managed the global sales and marketing GTM, wrote net new value propositions and positioning, pricing model, and balanced earned, owned, event, and paid media marketing.Worked daily with PM/Eng to recommend product priority based on unmet client needs. -
Senior Management ConsultantAccenture 2010 - 2013Dublin 2, Ie“Fortune 50” consultant specializing in Mergers & Acq among Media & Technology clients. Leveraged analytics and insights to identify operational improvements. Authored training curriculum for over 40k global sellers for newly launched products. -
Stanford University Class PresidentStanford University 2009 - 2011Stanford, Ca, Us
Maxwell James Hawes Iv Education Details
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Stanford UniversityTechnology & Society -
The Wharton School -
Stanford University Department Of Management Science & EngineeringDschool Design Fellow & Ta -
Germantown Friends School
Frequently Asked Questions about Maxwell James Hawes Iv
What company does Maxwell James Hawes Iv work for?
Maxwell James Hawes Iv works for Google
What is Maxwell James Hawes Iv's role at the current company?
Maxwell James Hawes Iv's current role is Product Marketer + Innovation Strategist + KeyNote Speaker @ Google/YouTube (Ex-IDEO). Moonlight Photog & Storyteller of People 📸.
What schools did Maxwell James Hawes Iv attend?
Maxwell James Hawes Iv attended Stanford University, The Wharton School, Stanford University Department Of Management Science & Engineering, Germantown Friends School.
Who are Maxwell James Hawes Iv's colleagues?
Maxwell James Hawes Iv's colleagues are Rodrigo De Moraes, Shao Hao Tong, Bhavesh Kumar Prajapat, Manish Singh, Kim Hardy, Guru Irfan, Lionel Robinson.
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