Akorn Media is a Southern California-based Intent Marketing agency that helps great brands crush their growth objectives.You run your business, we do the rest.

Twin Star Sabers is a fully bootstrapped newcomer attempting to disrupt the custom electronic lightsaber market. Our mission is to batch produce unique works of contemporary folk art, optimized for active use, and get them into our customers’ hands quickly.Let’s face it; custom lightsabers have a number of practical uses and, at some point in our lives, we all realize we must own one. Some people want to abuse their saber, sparring with friends or dropping it a bunch learning how to spin/trick. Others want to keep their saber in pristine condition so it looks rad on their mantle, in their hand, or on their hip.We’re pursuing innovation by prioritizing - aesthetics and comfort, in our industrial design - ergonomics and durability, in our engineering process - and the development of proprietary components for our electronics installs. Our coarse customization options allow for rapidly scaling production, delivering shorter lead times to customers anxious to play with their new toy.This business experiment was born out of a personal desire to drive the industry forward. There's a burgeoning community growing around both the hobby and the sport, and we feel that they’re underserved by having to accept trade-offs in aesthetics, performance, or delivery speed - sometimes all three!

International Infrastructure Development• Drove business development efforts for a corporate pivot into blockchain technology and currently serve as in-house technology support.• Host weekly blockchain education sessions with team members, exploring both fundamental concepts as well as the ongoing evolution of the technology.

Product management and business development for open source blockchain-based business experiments, including a cryptocurrency wallet, a content publishing platform, and block production services.

• Product planning and business strategy development for the leading web- and mobile-based vaporizer e-liquid consumer research resource.• Product ownership and feature design – from concept to launch – of consumer engagement and business acquisition mechanisms. • Strategic partnership management including affiliate program implementation, customer onboarding, and promotional collaborations.

• P&L responsibility for global first party digital revenue streams for the hybrid subscription-based online multiplayer PC game WildStar. • Developed and owned strategic and tactical plans to drive profits from software client activations, subscriptions, and ancillary digital products. • Internal business planning built around management of performance metrics (e.g. CPA, ARPU, LTV) and product plans for senior management. • Led partnership management for the WildStar storefronts including payment providers and affiliates, in addition to oversight of the development process for Carbine’s platform business requirements. • Regular reporting on, and monitoring of, daily and weekly sales performance and initiation of action, as necessary, to meet projections.

• Accountable for all aspects of MTX (microtransaction) system and digital item design for the online game WildStar, including the launch product catalog, pre-order incentives and Deluxe Edition upgrade benefits. • Presented extensively to Carbine leadership, NCSOFT global executives, and external partners on the business model, monetization strategies, platform status and challenges, fraud prevention, and email marketing. • Primary driver of the definition and communication of WildStar’s hybrid subscription-based business model, both internally and externally. • Subject matter expert for WildStar’s feature development needs and shepherd of the game’s integration with both of NCSOFT’s platforms, collaborating with NCWEST and Korean HQ platform development teams. • End-to-end responsibility for pre-launch email marketing as well as API integration for beta access serial code delivery.

• Accountable for all creative components of the brand’s inaugural first-party MMOG, the Unity-based PC game Hailan Rising.• Integrated microtransaction monetization strategies into the core design, utilizing proven free-to-play methodologies and innovative new strategies.

• Full responsibility for driving the nascent brand through the GamersFirst portal, the web-based front-end of the GamersFirst Connect platform. • In addition to supporting legacy licensed titles, negotiated and integrated channel partnerships, ran SEM activities, and oversaw SEO initiatives.• Product lead for GamersFirst’s initial first-party product development effort; a series of four casual browser games with a social tie-in app, based on the Animax (Sony) LaMB property. Liaised between external partner and internal development team, driving software design and development, defining monetization strategy, and enforcing brand integrity.

• Responsible for the quality of all user-facing operations with teams split between Irvine, CA headquarters and Bangalore, India satellite office for six freemium online games.• Served as interim product lead for the launch of Golf King, in a channel partnership with NHN USA. In addition to customer support considerations, responsible for (on-site) partner relations, product westernization, and pricing strategies for microtransaction monetization.

• Managed physically decentralized game, technical, and payment support teams, comprised of over 140 team members.• Established customer support, billing, and fraud prevention capabilities for the launches of four titles. • Initiated, staffed, and trained game and web quality assurance team.

• Architected online support structure and standards for a 450-seat in-game support center from conception to launch for World of Warcraft. • Direct leadership responsibility for a team of 60 support representatives.

• Operational responsibility for 250-seat outsourced contact center providing billing, technical, and in-game support for Ultima Online, The Sims Online, Motor City Online, and Earth & Beyond. • Three months on-site as supervisory presence in New Delhi, India.

• Supervised remote team of 20 support representatives for Ultima Online.

• Supervised team of eight in-game support specialists for Ultima Online.

• Authored and executed against test suites for Ultima Online.