Max Kahn is a creative strategist, growth hacker, and trusted advisor with over a decade of global leadership experience building brands, delivering exceptional customer experiences, and driving strategic initiatives that foster both recognition and revenue. As Director of EBC Messaging and Advocacy at ServiceNow, Max leads the delivery of world-class executive experiences that strengthen customer relationships worldwide.Max most recently led marketing, strategy, and operations for SAP.iO, the award-winning startup partnership and corporate innovation unit of SAP. As a founding team member, he played a key role in its global expansion, growing the ecosystem from 16 to 620 startups in five years, with a focus on B2B SaaS, AI, HR Tech, and Sustainability.Previously, Max served in SAP's Office of the CEO, where he shaped creative strategy, visual design, and narrative development for high-profile global initiatives. Before SAP, he led business transformation engagements for enterprise clients in Canon’s Enterprise Managed Services Division. His entrepreneurial instincts also led him to found and scale MaxWilliam Creative, a creative strategy and brand design consultancy.Max holds a BS in Graphic Design & Communications from Drexel University and completed advanced studies in Design Research at the Basel School of Design in Switzerland. His creative work has been recognized by Graphis, Creativity International, and GDUSA.