May Chen Email & Phone Number

Singapore

Hong Kong SAR

• Managed 14 DOS in APAC across 7 regions with P&L responsibilities.
• Led initiatives to enhance retail excellence through trade marketing, CRM management, and coaching.
• Achieved double digit growth in revenue through strategic retail operations and customer experience enhancements.

Hong Kong SAR

• Managed Tod’s, Hogan, and Roger Vivier within the APAC network, overseeing 28 POS & eCommerce channels.
• Led Commercial Training initiatives and implemented successful CRM management strategies.
• Executed in-store CRM activations to drive customer engagement and loyalty.

Hong Kong SAR

• Top line and bottom line management for 12 POS, focusing on network development and lease negotiation.
• Developed high-end clientele through networking and event planning, optimizing stock management.
• Collaborated with business partners to create unique client experiences, implemented retail excellence through training and operational optimization.

Hong Kong SAR

• Led a team of 250 to drive category growth for Canton Road Maison, the #1 boutique in sales volume worldwide.
• Managed client relationships through CRM contact plan, VIC delight program, and client acquisition strategies.
• Developed and implemented recruitment, coaching, training, and succession planning initiatives for team members.

Hong Kong And Macao

• Managed CLINIQUE in Hong Kong and Macao with 26 POS, driving incremental business through VIP days, outposts, and GWP events.
• Oversaw staff recruitment, education, grooming, and relief crew management for optimal team performance.
• Achieved a significant increase in sales revenue by implementing strategic initiatives and enhancing customer engagement.
• Developed strong leadership and communication skills while working in a fast-paced and dynamic environment.

Hong Kong SAR

• Managed sales and retail operations for MaxMara and Sportmax in 7 POS, including budget planning and fashion show management.
• Oversaw merchandising, open-to-buy, inventory management, and mark down planning.
• Led staff recruitment, training, coaching, and incentive scheme planning.

Hong Kong SAR

- in charge of all wholesale activities for Max Mara to HK, Macau and Taiwan markets.- seasonal collection presentation, end of season discount management, old stock clearance and image control with business partners.

Hong Kong SAR

• Led wholesale activities for Gentleman Givenchy and Ermemegildo Zegna for Korea DFS and Taiwan.
• Coordinated with merchandising teams on OTB activities and seasonal buys for The Swank Shop.
• Achieved successful follow-ups with Headquarters on trainings and visual merchandising.

Education record

2011

Colored Gem Professional, Level 2

Education record