May Smith Email & Phone Number

• Led the successful development of a consumer oriented drug facts label through step-wise iterations, effectively balancing FDA feedback, medical and safety concerns with consumer behavior insights obtaining results.
• Created strategic guidance on global brand development, drawing key consumer insights, target profiles, commercial imperatives, brand guardrails and visuals.
• Developed global tablet and packaging (primary & secondary) presentations.
• Modeled business case and P&L analyses to support a number of launch scenarios.
• Led the development of a global consumer education strategy and creative output collaborating with the local markets to identify relevant consumer, shopper, HCP and retail insights.
• Led global creative agency selection process

• Recognized with global Commercial Excellence Award for successfully relaunching Children’s Advil to targeted pediatric HCPs in a compressed timeframe to support the growth of Children’s Advil to its leadership position
• Trained and deployed 80 contract sales representatives
• Launched first Advil website portal dedicated to HCPs with aggressive, clicinally-supported claims, a comprehensive bibliography of medical publications on ibuprofen, and downloadable patient/consumer education material
• Leveraged with retail channels to enhance pharmacy programs and drive recommendation of PCH brands
• Led development HCP targeting model that segments high potential targets and optimizes sample and promotional distribution
• Strong experience in managing creative agencies and collaborating with Medical/Clinical affairs colleagues to engage with KOLs

• Effectively targeted MCO and PBM members/patients, using relevant ICD-9 and CPT diagnostic codes, to increase consumption of several key OTC products (Centrum Cardio, Caltrate, Advil, Alavert) that are either.
• Led the creation, training and deployment of an ROI model and program scorecard to drive the optimization of Payer budget and priorities
• Partnered with Rx division to identify mutual business opportunities for OTC and Rx marketing programs to key Payers

• Marketing Manager supporting Medical Sales Force of 420 people targeting Primary Care Physicians, Pediatricians, Ob/Gyns and Allergists driving marketing plans that succeeded in either obtaining or maintaining #1.
• Successfully launched Rx to OTC switch, Alavert, to HCPs and doubled Alavert recommendations within one year. Overtook prior market leader, Claritin, and achieved #1 Allergist OTC NSA recommendation status and.
• Successfully challenged status quo to secure regulatory approval for Caltrate claims supporting complementary use with Rx osteo drugs and received senior management buy-in to pursue a $12 MM growth opportunity for.

• Represented pharmaceutical Rx products in different therapeutic classes (HRT, Anti-depressents, OCs, Sleep aids) in a territory containing 80 Primary Care Physicians
• Analyzed trends and data to target and achieve higher growth of sales revenue

Mba, Marketing

Activities and Societies: Frozen Assets Women's Ice Hockey

Bs, Double Major - Economics And Sociology

Activities and Societies: Women's Varsity Lacrosse Phi Sigma Pi National Honors Society