An FMCG company, having more several key line products that cater to the retail market. My main goal was to negotiate new contracts with big hypermarket chains and retail sectors. Like Ace hardware, Union coop, Emarats markets, Ramez Group, and the likes.  Managing Key Account customers (Carrefour, Geant, Ace hardware, , Nesto,Ramez,Istanbul,&Sharjah Cooperative Society). Building deep and lasting relationships with customers. Able to build and energize talent through coaching and developing others. Knowledge of how to manage customers with the greatest of care. Identifying & manage resources required to maximize volume opportunities. Exposure to and comfortable with the process of forecasting. Conducting daily/ weekly/ monthly sales meetings with the Sales Executives. Developing and coordinating best practice for the most efficient & effective approach. Submitting promotion plans and investments as per customer’s promo calendar. Negotiating Business Agreements with the best ROI. Regular market visits to insure the best execution of promo events. Developing the team and setting objectives. Planned and executed a merchandiser network by reallocating and hiring new staff to cover the market

Worked with different suppliers in providing solutions for soft furnishing and fabrics, I have any extensive database working mostly with interior designers like Jadis interiors, Schemes, Bishop, Roccoco and consultants, Like A&B, Credo (Qatar) and contractors as well as distributors and retail segment to meet their requirements and giving them a turnkey proposal. Key skills and achievements Achieved total sales of over 1 million dirhams per year Contributed to the refurbishment of Sheraton Qatar (fabrics) Sourced out distributors and exclusivity contracts for a fabric brand Supplied fabrics to private customers ( B to C Sales) Toured around the GCC (Qatar/Bahrain/ Kuwait) and established key accounts with interior designers Participated and executed in trade shows like the hotel show.

identifying new market leads and new clientsidentifying and planning participation in key events and exhibitions (hotel show, index, ...), respecting yearly budget allocationsimplementing product launches through efficient events and training's.achieving yearly sales budget of 2 million UAE Dirhams.specifying ABB's GRMS (guest room Management system). with hotel groups. (rotana, IHG, Starwood...)Design and execution of building automation showroomProduct specifications promoting the building automation solutions with key accounts to enter the consultants' specifications

long term relationship building with a portfolio of high profile accounts such as MEP consultants and contractors, as well as developers and interior designers.Handling the entire sales cycle from product specification to closing the deal, delivering of the product and after sales service. Leading pricing and margin negotiations between channel partners and customers. establishing product knowledge within the market by planning and conducting product seminars/events for key accounts.customizing non standard or special items. meeting and exceeding yearly sales budget.

creation and management of a portfolio of investors, developers and interior designers in the construction industry. promoting the global offer of the legrand group. and creating tight relationships and strategic alliances with them .