Maya Meinert Email & Phone Number

Los Angeles, California, United States

The Children’s Partnership (TCP) is a California advocacy organization advancing child health equity through research, policy and community engagement. I lead communications strategy, transforming the visions and ideas of TCP leadership into actionable plans, as well as craft organizational voice and messaging in alignment with TCP's mission, vision and values.

Greater Los Angeles Area

• Clients include food, hospitality and luxury travel companies• Led the development, management and execution of a new social media marketing strategy and program for a Los Angeles International Airport-area hotel and boutique Hollywood hotel• In late 2015, spearheaded the development and execution of a successful social media and content marketing strategy for a city council race in Colorado- Candidate won his campaign with 74% of the vote and raised the most money in the history of the city's city council races• Developed a social media and marketing strategy for a small but fast-growing nut-based cookie business

• Bikini.com: Wrote pieces on health, beauty and travel for retail website• Westways magazine: Wrote travel pieces for the “Out&About” section of AAA's member publication• LAist.com: Wrote blog posts about Los Angeles’ food scene, including restaurant reviews• GiltCity.com: Wrote copy for regionally focused lifestyle website that offers exclusive discountsto members• BNET.com (CBS Interactive): Wrote for the business website’s travel blog with an emphasis on the hotel industry and had the most-read travel blog post for July 2009 with “Hotels Are Jumping on the Social Media Bandwagon”

Greater Los Angeles Area

• Served as editorial director, chief storyteller, writer, and story custodian and curator for the Clinic• Directed how stories were told and in which communication vehicles they should have been included, such as website, newsletter, email, social media, video, donor solicitations and reports to support public relations, media relations, marketing, events and fundraising efforts• Project managed and produced content for several enterprises, including internal communications, video campaigns, impact and annual reports, digital asset management system and program one-sheets

Greater Los Angeles Area

• Oversaw all communications, including website, newsletter, email, social media, video and podcasts for public relations, media relations, marketing and fundraising purposes• Supervised social media component of a successful fundraising campaign that raised $30,000 for scholarships• Garnered highest number of Facebook likes compared to all other schools in the university for two years by greatly expanding school's social media presence and increasing engagement• Streamlined internal communications by developing, overseeing and executing a new program that included producing a blog and newsletter, managing 25 staff contributors and providing technological training • Wrote and edited school marketing and development materials, including emails, brochures, advertisements, flyers and event programs• Supervised freelancers and interns, and oversaw the work of team members who also produced content • Served as editor/writer until 3/2013 & communications manager until 12/2017

Greater Los Angeles Area

ShopEatSleep strives to bring readers news, profiles and reviews of retail, dining and hospitality companies, as well as personal picks from editor Maya Meinert.• Write and edit blog posts on the retail, dining, hospitality and travel industries, including reviews• Manage social media campaigns for the blog using Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, Google+ and Snapchat• Finalist for Terranea resort’s 2014 Social Media Influencer contest• Planned and organized Blogger Prom, an invitation-only event for 200 influential L.A. bloggers and their guests, as part of a committee that secured sponsors and venues, as well as planned and executed social media marketing strategy- Event was so successful by its second year that it was written up in the Los Angeles Times

Greater Los Angeles Area

I tracked USC's media footprint and compiled a daily newsletter with the university's press mentions. I also established and managed the university's social media assets, including starting USC's Facebook page and Foursquare footprint.• Spearheaded the establishment of the university’s social media presence and managed its social media campaigns via its official Twitter, Facebook and Foursquare accounts; this included meeting with Foursquare's director of business development, J Crowley, to make USC one of Foursquare's first university partners, as well as leading a social media training session with the heads of the university's communications departments• Pitched stories to media that were successfully placed on a Washington Post blog and LAist.com• Wrote the “USC in the News” daily newsletter, as well as news stories for the USC News website and USC Chronicle• Maintained news archive, press release archive and USC Experts Directory

Greater Los Angeles Area

• Covered retail, dining and hospitality industries with a focus on Los Angeles County businesses via a biweekly column, earnings reports for public companies, and front-page stories that put local trends into national context• Featured on radio stations KCRW-FM and KFWB-AM as a retail expert

Greater Los Angeles Area

• Law firm business beat writer, covering everything from lateral partner moves to law firm break-ups and larger business trends in the legal marketplace • Had a lead role in putting together a June 2008 supplement ranking Southern California’s top law firms

Greater Los Angeles Area

• Wrote news and feature articles for school newsletter, school website, USC News website andUSC Chronicle• Updated and maintained the school’s website, contributed content and filled in information necessary to a user-friendly site

Greater Los Angeles Area

• Wrote articles covering community topics, including civil court cases, politics, environment, religion and community profiles• Contributed to overall production of the paper by writing news briefs, compiling crime reports and pulling news wire stories

Greater Los Angeles Area

• Performed research for stories by pulling property records and civil court cases, performing people searches, finding previously written articles online, and mapping out LA-area neighborhoods; performed extensive research on Nov. 2006 USC v. UCLA cover story• Conducted comprehensive and detailed fact checking for various stories, including restaurant reviews, fashion spreads, “Buzz” section briefs and feature stories

Greater Los Angeles Area

• Performed copy editing to ensure accuracy before publication• Wrote a feature article on the rock band VHS or Beta

Orange County, California Area

• Promoted to Editor from Copy Editor• Edited text of client platforms and cross-checked financial statements, and company and market values• Led a special project that ensured the accuracy of a financial integration model into the platform template

M.A., Journalism

B.A., Sociology