How it all started..Several years ago, after developing an allergy to gluten and being advised to steer clear of dairy products and sugar, I found myself in a very uncomfortable place. Particularly for someone with a sweet tooth like mine, this presented a formidable challenge.Turning to my childhood passion, baking became my sanctuary. With apron mode activated, I embarked on a mission to create my own gluten free, refined-sugar free, and vegan treats. Healthy creations designed to satisfy my cravings.What began as a personal endeavor soon blossomed into a shared experience of delight. Starting with my family, the enthusiasm for these treats spread like wildfire. From close friends to friends of friends, until it reached a scale beyond the confines of my modest home kitchen's capacity.The moment felt just right. Indeed, it was time to elevate this sweet tale to the next level. Thus, Innocent Sweets was born and officially launched in Beirut on October 10, 2018. While Beirut marked the birthplace of Innocent Sweets, Dubai introduced an entirely new, expansive perspective, a more mature chapter of our history.As we continue this journey, our commitment remains unwavering: to satisfy cravings in the healthiest, yummiest, and most nutritional way possible. Here's to indulging in the sweetness of life, one wholesome treat at a time!