- Monitored Search ad campaign performance for 11 Media & Entertainment clients; facilitated launch of 7 Search campaigns- Generated insights on performance, conversion, and traffic; built case studies to unlock monetization opportunities; presented findings to vertical leadership with activation strategies and campaign optimization best practices- Created go-to-market plans for Pulse Premiere and Seasonal Pulse lineups to drive brand awareness, complement current TV spend, and position premium ads adjacent to top 4% trending videos- Owned cross-functional product marketing messaging, cataloged inbounds and alpha/beta feedback to boost product adoption- Sent weekly newsletters on latest product announcements for 120 Sales, Marketing, and Product practitioners- Designed client-facing playbooks and Sales enablement tools to capture larger annual ad investments across North America

- 4+ years of experience in cross-industry Digital Transformations, interned as Deloitte Summer Scholar in 2018, received 10+ Applause Awards for top performance- Interviewed customers to identify pain points and personas; built future state customer journeys for $12m engagement for leading software company to drive internal collaboration, Voice of the Customer, and Customer Success metrics- Owned client relations for Field Service ESG project with energy provider in Southern California from Discovery to Go-Live, drove requirements gathering, feature roadmap, demos, wrote 500+ user stories to drive efficiencies and prevent wildfires- Managed 20-member cross-functional team, led Agile sprint ceremonies, and presented sprint progress to leadership- Streamlined inspection process of 300k+ electric structures, drove $8m savings, eliminated 4 legacy systems; project earned Gold Cannes Lions Award for Creative Business Transformation- Led $194m Salesforce transformation with global Agriculture client to improve customer service experience; captured 200+ user stories, guided 15-member Dev team, hosted design workshops, trained leads in workshop facilitation- Spearheaded DEI mentorship program for 100+ practitioners within Tech, Media, Telecom to build network of leaders

- Designed end-to-end business processes to identify improvements; presented Cloud data migration plan to Tech Sales VPs - Presented research on AI go-to-market strategy for 500+ senior executives to greenlight expansion of AI Center of Excellence- Generated $10b sales pipeline and 60k users by migrating 15 global partner firms onto internal CRM platform- Created and presented Venture Capital app to executive stakeholders, achieving $500m increase in deal volume for team, leveraging AI lead scoring model

- Sourced early-stage startups in cybersecurity, AI, e-commerce and created pitch decks, gaining 4 corporate sponsorships- Managed relations with 16 portfolio companies using quarterly questionnaires to track funding needs and future initiatives - Created and maintained HubSpot database for investors, innovation labs, university accelerators, and portfolio companies- Raised $3m seed fund by presenting to Harvard Business School, Bain Capital, WeWork, IBM, Startup Grind

- Organized recruiting events, developed career resources for students, edited resumes, created dashboards to track attendance at career events, which were used in funding presentations, helped raise $20k for Engineering Joint Council Grant Program

- Leveraged Cloud-based clinical data repository to create Provider and Patient portals for health insurance provider and develop personalized treatment plans, electronic documentation/billing, and an appointment notification system- Developed project roadmap and documented sprint progress- Created client decks to storyboard use cases for Proof of Concept and finalize project scope- Wrote 200+ technical user stories to build platform data infrastructure using IBM Cloud Servicesand tracked Integration/Interoperability dependencies for each workstream- Recorded action items and modified wireframes during design sessions with UX and Analytics teams- Created master infrastructure design reference documents to describe physical network architecture

- Developed and presented compliance error dashboard to Federal Aviation Administration using natural language processing

- Automated tasks in Global Ordering & Customer Service by coding virtual robot to drive order throughput, reduce overtime resources; designed dynamic tracker to view headcount and savings by organization