GuruCore is a consultant agency specializing in Digital Growth.

Led the growth of Webpals/XLmedia which includes the User acquisition, CRO and Business partnerships.

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

I've managed the user acquisition team.Took the PPC channel to the next level by lowering CPA and increasing the number of new users, Penetrate to a new targets and tripled the PPC channel budgets.• Recruiting, training & managing new campaigns managers. Creating PPC strategies, set monthly quota and budgets to the Campaign managers relation to the channel targets and goals.• Building, managing and high level monitoring all campaigns Full funnel across all company’s website brands and apps. Analysing and Optimizing large-scale data gathered via BI, CRM.• Working directly with sales and retention teams to improve conversion Rate and user value (ROI).

I've Led the SEM channel Activity. • Responsibility on 5 Brands of the Gaming industry on large global advertising budgets.• Top Projects: Casino.com - MansionCasino.com - SlotsHeaven.com ♠♠♠• Reviewing and Analyzing P&L and organizational KPIs.• Daily optimization, A/B testing in order to get the best results of Campaigns prices and targets ROI/ARPU/CVR/CAC/CPA/Margin, Web and Mobile/App in Google & Yahoo/Bing.

• Management of different types of PPC Campaigns: Search network, Display network, Social.• Daily optimization, A/B testing in order to get the best results, lower CPL/CPA prices and improve campaigns ROI. Improving KPI Daily, Weekly. Responsible for all aspects of the campaigns, from set up to ongoing optimization and analysis, in various languages and targeted locations.