Maya Dagan Email & Phone Number

London, United Kingdom

As the Brand lead for Chase Bank (International), I am responsible for the development of our brand strategy, planning and creative execution of integrated through-the-line campaigns. Chase is a new digital bank that has launched in the UK to make everyday banking rewarding. It’s cash rewards on the everyday things you already buy. It's helpful ways to set aside money and save. It's 24/7 customer support, so you can get help when you need it most. It's also an app that’s intuitive and easy to use. Plus, it's layers of security and fraud monitoring to help you keep your money, account, and personal information secure. It’s lots of small things that – when delivered together – help you make more of every day.

London, United Kingdom

- Leading the brand strategy, planning and implementation for the Amex Brand in the UK (the second largest market Globally). Responsible for launching the first Amex Global Brand Strategy in the UK (Don’t Live Life/ Do Business without it) - and the first time the Amex brand has promoted both B2B and B2C offerings. - Leading the creation of first ever UK bespoke TV Ad campaign.- Leading the media strategy for Wimbledon Sponsorship - Managing a diverse team of agencies (IAT) and three brand executives to create best-in-class brand campaigns to drive business results.

London, United Kingdom

* Leading the marketing strategy and execution of B2B initiatives and projects that transcend Managed Merchants, Small and Corporate Businesses - including: - Shop Small UK - PR and Content strategy - Business Insight Forums* Identifying opportunities to drive cross-business results and digital transformation across B2B

London, United Kingdom

* Managing the positioning, marketing and media across key strategic digital partnerships (TripAdvisor, Foursquare, Pass) for international markets, to help drive e-commerce, customer engagement, and brand reappraisal;* Defining user growth, customer experience and engagement strategies for all digital platforms;* Managing and optimising innovative media strategies with external agencies

London

Co-founder of Karibu Sandals, an e-commerce startup with a social footprint, distributing fashionable rubber sandals (wholesale and retail).

Sydney, Australia

* Management and custodian of the Commonwealth bank brand - the most recognised and valuable brand in the Australian financial services industry (ranked #48 in Milward-Brown ‘Top 100 Most Valuable Global Brands in 2013’ - valued at over $17.7Billion USD);* Developing and optimising brand toolkit and guidelines;* Providing brand advice and guidance to the marketing teams and wider business, including formal sign-off on marketing campaigns.

Sydney, Australia

* Developing the strategy, planning and execution of end-to-end, fully integrated marketing campaigns for Savings, Investments and Transaction Accounts portfolios;* Optimising media spend for large above the line acquisition marketing campaigns;* Reporting and continuous optimisation of above the line campaigns;* Designing acquisition offers and media strategies to maximise channel effectiveness; * Management and negotiation with stakeholders to ensure delivery of marketing strategies.* Chairing the D&T prioritisation steering group;* Maximising budget effectiveness through frontline engagement and digital Advertising;* Working closely with channel and product team to deliver engaging collateral for frontline;* Managing acquisition budget for broader D&T team.

Sydney, Australia

* Marketing Analyst, Consumer Marketing:Developing and managing through the line and below the line marketing onboarding campaigns based on data analysis and market research. Management of internal communication channels. Budget management. * Group Corporate Sponsorships: Developing and implementing sponsorship programs that help build a positive reputation for the Bank leveraging national partnerships across health, art, sport and the environment.* Group Communications adviser: Developing engaging communication strategies for Group-wide initiatives. * Customer Service Specialist (3 month rotation): Providing exceptional customer service to proactively identifying customer needs and matching products to these accordingly.

Bachelor Of Commerce, Marketing And Management, H1 Average

Activities and Societies: The University of Melbourne International Case Competition team: - Winner: Marshall International Case.

Certificate In Strategic Leadership, Business/Commerce, General

International Business And Management, Business, Management, Marketing, And Related Support Services

Victorian Certificate Of Education, 97 (Equivalent To Top 3% Of The State)

Activities and Societies: School Captain

Mini Mba, Brand Management, A