Senior Manager Corporate Marketing, Projects And Programs - Web
Current• Implemented a new agile project delivery framework which enabled multiple thought leadership and brand initiatives to be kicked-off and launched in record time (delivered in weeks as opposed to months). • Overall responsibility for project portfolio including project intake, prioritization, and resource management. Projects encompassed analytics, launches, design, development, UX, web initiatives, and cross-functional activities. Managed multiple roadmaps with a program perspective, which enabled interdependencies between projects to be quickly identified and closely monitored throughout the project life cycle. • Successfully managed corporate-wide divestiture projects with aggressive timelines. Scope involved teams from finance, legal, communications, engineering, PR, procurement, treasury, trade compliance, social, brand, marketing and web. Worked with each department to develop workplans, create project dashboards, manage cross-functional dependencies, identify critical paths and establish critical milestones. • Migrated entire corporate and partner websites to a new CMS platform (AEM) in 6 months. Led governance board meetings across the company so that business stakeholders were aware of the progress made and next steps. Scope included implementing a new overall design, full imagery and content refresh, improving placement of gated assets on web pages to help fuel the sales funnel, as well as management of vendors and agencies.• Led team of 7 project managers and product owners who were responsible for product and campaign launches, events, global websites, SEO, partner portals, localization, and acquisitions. Established success metrics and improved team project management knowledge. • Coordinated agile scrum processes: setting backlog, sprint planning, daily standups, and sprint retrospectives.• Owned the global web promotional calendar and ensured alignment to the marketing team’s business goals.