1. Drove UI/UX initiatives across Streaming, DV+, and Demand Manager platforms to deliver scalable, user-centric solutions:DV+ Marketplace Deal Management:- Led UX design from concept to launch, driving a 114% increase in Ad Spend.- Partnered with product managers to create highly accessible, user-centric solutions that aligned with business goals.- Collaborated with engineers to ensure seamless design handoffs and consistent user experience through iterative development cycles.- Utilized post-GA feedback and Pendo data to enhance feature performance and user satisfaction.- Conducted stakeholder walkthroughs to align the product with expectations and objectives.Marketplace Admin Application:- Designed a tool enabling internal teams to create marketplaces within the UI, reducing engineering dependencies and increasing operational efficiency.- Delivered backward-compatible solutions to ensure support for existing marketplaces.Demand Manager Wrapper Automation Tool:- Spearheaded design efforts that resulted in a 4% increase in overall revenue.2. Supported cross-functional strategic projects:- Delivered future-state designs for the Spring Serve and Streaming unification project, aligning with the ELT’s “One Magnite” vision to streamline client services across platforms.- Contributed to a scalable design system across all Magnite products, reducing development time by 20% and maintaining consistent visual and interaction patterns.3. Conducted rigorous QA testing for all features prior to production release, ensuring the highest UX standards, resolving usability issues, and delivering a seamless user experience.

• Rapidly iterated and refined design concepts across healthcare apps, interactive visual aids, websites and other technologies for diverse healthcare users.• Collaborated with a cross fucntional team of UX Architects, Copy, Developers and other stake holders to ensure that end products successfully meet business goals and are aligned with diligent health industry regulations.• Crafted design solutions that are usable, accessible, scalable and currently being used by more than 50k users for both Desktop and Mobile platforms.

Designed multiple components for the Multivalue(MV) Experience team, documented detailed interaction model and visual design in a comprehensive UI/UX specifications document.Collaborated with product managers, engineers and architects to explore and build new designs.Conducted lunch and learn session to evangalize best design practices to entire MV team.

Worked with internal and external stakeholders including The MET, Barnard College, Project for Public Spaces and Pratt News, to understand and improve user behavior and experience.Conducted User Research studies utilizing tools such as Eye Tracking, Ethnographic Interviews, Card Sorting, Tree Testing etc.Designed interactive high fidelity user interfaces in using tools including Figma, AxureRP, AdobeXD and Sketch following the highest standards of accessibility and visual design.

Responsible for helping students with their queries about various Web Development Technologies, including HTML, CSS, JavaScript, PHP and SQL.

Working on developing the Resilience, Wellness, and Well-Being website, for the Centre of Career and Professional Development at Pratt.Applied the best principles of color theory and UX design while writing well-structured and reusable code for the project.

Co-led the design of a skill-sharing web application that helps students archive the number of hours they have worked towards the skill outside the classroom setting.-Brainstromed the intial user flows-Designed the low and high fidelity designs for the mobile version of the website-Defined the style guide for the application

I was responsible for the following tasks:-Designing the UI of the landing page of the E-book for company’s website along with the cover page of the E-book.-Contributed as a graphic designer designing many templates for various social media platforms, like Instagram etc. -Designing branding and advertising material like posters, etc.-Designed a custom icon set and testimonial badge for the website.-Designed a logo for new online services, using the original brand logo.

- Content regulation of social media and brand marketing.- Curated new graphical content to be reflected on daily basis across various social media platforms.