Coordinator of internal teams (design, content and programming) for the alignment and content development for 8 Discovery Networks’ social media channels (Discovery Channel, Turbo, Home & Health, Animal Planet, Food Network, TLC, ID and Kids) - Facebook & Instagram. Performance reports analysis, development of social media growth strategies and constant monitoring of metrics towards corrections of route to maximize client goals.

Responsible for contributing to the development and recognition of Universal Parks and Resorts brand in LatAm region by coordinating promotions and partnerships with high media value.Knowledge in marketing activations, managing campaign’s development and implementation across multiple stakeholders.Major responsibilities:• Interface with project management ensuring deadlines and collaborating in the approval of content and design of marketing materials to be launched through different channels, on-line and off-line. • Creation of tailored presentations reinforcing brand proposition and business strengths in order to influence negotiations with correlated-industry partners. • Media plan valuation. • Collect and analyze campaigns’ data to evaluate performance, generating learnings and insights and delivering reports to global leadership. • Key strengths: Achiever, responsibility, ideation (innovative thinker), woo, strong organizational and planning skills, strong project management and communication skills, flexibility and “work with passion” team member.

Responsible for coordinating B2B and B2B2C materials for all Latin America focusing strategically in awareness and conversion through trade channels. Major responsibilities:• Manage the approval of partners' on-line and off-line materials;• Development and execution of trade marketing campaigns aligned with sales teams, while working cohesively with global creative team, legal department, third-party partners, among other stakeholders;• Brief and coordination of social media agency while developing digital campaigns for travel agents;• Weekly meets with global teams to revise project tracks and identify new opportunities;• Meets with sales teams to understand channel needs, project requests and client initiatives;• Coordination and support in trade marketing events presenting product releases, Universal Orlando business plans and providing training to trade partners' teams.

Responsible for coordinating and implementing the trade marketing plan in different channels and product categories in order to generate brand visibility stimulating sales of Universal Pictures licensed products. Major Responsibilities:• Development of seasonal campaigns (Back to School, Children's Day, Christmas and Film Releases) involving licensed products in different categories such as: Personal Care, Home Care, Food and Beverages, among others. • Development of point of sales materials, track of logistical partners and training promoters to ensure ideal implementation. • Tracking and report of trade campaigns aligned with sales department. Monitoring competitors’ activations.

Responsible for creating integrated communication strategies for Mattel brands (Barbie, Fisher-Price, Hot Wheels and other brands). Development of brand content, events and cross client partnerships. Articulation of interviews, performance report with analysis about the client and competitors. Budget and KPI control.

(Brands: TRESemmé, DOVE, Seda, Rexona (Degree), AXE, Vaseline, Clear, Lifebuoy and LUX/Caress)Responsible for the Implementation of PR campaigns and media relations strategies in different segments according to the consumer target of each Unilever’s brand. Major responsibilities:Creation of promotional material (press releases, Q&As, scripts, tutorials). Development of mailings, strategic reports. Disclosure of content and follow-ups with press. Relationship development with media target and influencers. Collaboration with marketing, advertising agencies and activation teams. Responsible for managing press trips, articulating interviews and giving support during all PR launch events and brand fairs.