Mayara Costa

Mayara Costa Email and Phone Number

B2B CS, Commercial Manager @ Rakuten Advertising
State of São Paulo, Brazil
Mayara Costa's Location
São Paulo, São Paulo, Brazil, Brazil
About Mayara Costa

Hello, welcome to my profile!My name is Mayara and I am a professional graduated in Commercial Management from Anhembi Morumbi, and I am currently finishing an MBA in Marketing, Branding and Growth.I have more than five years of experience in the customer service area, with a trajectory that covers several contexts, such as agencies, direct clients and consulting companies.Over the years, we've built up solid experience and knowledge in affiliate marketing, performance marketing, customer success and performance optimization.They currently work with major brands in the retail and industrial sectors, such as Netshoes, Nike, Centauro, FastShop, Aliexpress, Drogaraia, Drogasil, Whirlpool and B2W.My mission is always to deliver value and results, I achieve this by understanding my clients' needs and objectives, offering the best products and solutions and proposing upsell and cross-sell strategies. We also monitor and analyze the performance of your campaigns, providing feedback and recommendations for improvements.

Mayara Costa's Current Company Details
Rakuten Advertising

Rakuten Advertising

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B2B CS, Commercial Manager
State of São Paulo, Brazil
Employees:
920
Mayara Costa Work Experience Details
  • Rakuten Advertising
    B2B Cs, Commercial Manager
    Rakuten Advertising
    State Of São Paulo, Brazil
  • Rakuten Advertising
    Manager, Client Services
    Rakuten Advertising May 2024 - Present
    • Liderança de equipe, promovendo colaboração e eficiência para alcançar metas de performance e otimização de processos.• Experiência em construir e gerenciar relacionamentos estratégicos de longo prazo com clientes B2B e parceiros-chave.• Atuação direta em agências e com grandes marcas, colaborando em campanhas de marketing digital e estratégias de mídia para maximizar o impacto.• Desenvolvimento de campanhas personalizadas baseadas em análise de dados, com foco em resultados mensuráveis e melhoria contínua.• Habilidade em se adaptar a ambientes dinâmicos e complexos, mantendo comunicação clara e eficaz com stakeholders.
  • Rakuten Advertising
    Senior Key Account Manager
    Rakuten Advertising Apr 2020 - May 2024
    Responsible for establishing and maintaining relationships with partners.Key client portfolio:B2W, Whirlpool, Netshoes, Zattini, Centauro, Nike, Kabum, Fastshop, Wine, Dell, Leroy Merlin, Drogaraia, Drogasil, Aliexpress, Whirlpool.Retain existing clients and manage them in a consultative and strategic manner.Conduct meetings, project creation, and results tracking.Responsible for enhancing campaign performance by understanding each client's needs to offer the best product and/or solution.Propose upselling and cross-selling strategies to clients.Achieve desired objectives through media buying, retargeting, social media, price comparison websites, cashbacks, coupon sites, content, influencers, and business websites, among many others. Focus on campaigns that achieve KPIs and goals.Learn, understand, and advise clients on how to utilize the technologies Rakuten offers.
  • Rakuten Marketing
    Affiliate Manager Brazil
    Rakuten Marketing Mar 2018 - Mar 2020
    Primary contact with partners, providing high quality support and ensuring an exceptional experience.Assistance and Support: Respond promptly to questions and requests from affiliates through various communication channels such as email, chat or telephone, offering guidance on products, programs and processes.Troubleshooting: Identify and resolve issues related to affiliate activities, from technical issues to payment and commission concerns, ensuring continued partner satisfaction.Training and Enablement: Provides training and educational materials for affiliates, helping them to better understand marketing strategies to improve their performance and results.Performance Monitoring: Track affiliate performance by analyzing metrics and KPIs, propose solutions to optimize performance and increase partnership income.Proactive Communication: Keep affiliates informed about updates, promotions and campaigns through regular communications, aiming to establish a relationship of trust and engagement.Account Management: Individually manage the relationship with affiliates, understanding their specific strategies and objectives and developing strategies to maximize their performance.Market Analysis: Stay up-to-date on market trends and competition related to affiliate marketing, seeking insights to refine approaches and attract new affiliates.Conflict Resolution: Dealing with potential conflicts or disputes between affiliates and the company, seeking fair solutions in line with the organization's policies.
  • Centauro
    Commercial
    Centauro Dec 2014 - Mar 2018
    São Paulo, São Paulo
    Sales analysis, forecasting future orders and stock shipments, product registration and portfolio dispatch, order scheduling requests, servicing category managers for Training, Football, Electronics, Martial Arts, Food Supplements, and Racket segments; supplier negotiations with Nike, Penalty, Adidas, Naja, Puma, Speedo, Wilson; import activities including Order Plan execution, barcode generation, and processing of shipping orders from the Import department.
  • Rhbrasil Recursos Humanos
    Business Consultant
    Rhbrasil Recursos Humanos Aug 2014 - Nov 2014
    Mapping market opportunities for new customer prospecting.Filling out and updating the CRM (integrated system).Post-sales activities, external visits to clients and prospects, issuance and management of Service Orders, Minutes, and Contracts.
  • Cna Idiomas | Oficial
    Sales Consultant
    Cna Idiomas | Oficial Jun 2011 - May 2014
    São Paulo
    Experience in customer service, reception, billing, negotiation, reporting, sales, partnership closing, document filing, typing tasks, telephone handling, inventory control, and purchasing.Brief experience in recruitment and selection, training of new employees.

Mayara Costa Education Details

Frequently Asked Questions about Mayara Costa

What company does Mayara Costa work for?

Mayara Costa works for Rakuten Advertising

What is Mayara Costa's role at the current company?

Mayara Costa's current role is B2B CS, Commercial Manager.

What schools did Mayara Costa attend?

Mayara Costa attended Pontifícia Universidade Católica Do Rio Grande Do Sul, Bayswater College Liverpool, Universidade Anhembi Morumbi.

Who are Mayara Costa's colleagues?

Mayara Costa's colleagues are Jacob Hiedeman, Arjun A M, Shuvodeep Saha, Asim Pro, Luke Twose, Amy Zagin, Alina Antonova.

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