Public Advocacy• Support advocacy strategies at state and municipal level, based on the overarching advocacy strategy of the Country Office • Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences and participate in the evaluation of their impact.• Ensure analysis and evaluation and reporting to ensure effective communication strategies, planning and effective and efficient advocacy.Media Relations• Ensure rapid and accurate information dissemination to the media.• Develop and maintain close collaboration with mass media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.• Work closely with Chief Field Office to prepare her as credible, personable, and convincing spokesperson while engage in media relations, face potential crises, have external engagement events and using external digital platforms, as LinkedIn. • Prepare background communication and promotional materials for briefing and visits of media and other special interest groups. • Monitor and evaluate the use and effectiveness of media materials.Content management• Manage advocacy and communication materials that meet the standards set out in the Communication, Public Advocacy and Engagement Strategy 2017-2021, supporting national and local communication strategies.• Manage communication activities related to initiatives in Southeast Territory in close collaboration to partners communication teams as well working with different providers. Social behavior change• Understand the needs of communities and individuals to develop context-specific people-centered solutions. • Apply social and behavior science to promote the adoption and maintenance of positive behaviors.

• Responsible for leading the External and Internal Communication, and for managing reputational issues at the largest worldwide Johnson & Johnson manufacturing site, which includes Janssen, Medical Devices and Consumer Health organizations in Brazil. • Serve the local Leadership Team as a strategic communication advisor helping the Campus on achieving its mission of maximizing the strength of a single Johnson & Johnson.• Lead and manage external communication initiatives that provide impactful communication to the target audience to provide a consistent reflection of the Supply Chain impact.• Lead digital transformation for internal communication environment, boosting the adoption of Yammer as a new digital technology tool to create a two-way internal communication process. The transformation included the design of an implementation, training, and engaging strategy to promote internal content, maximizing reach and visibility.• Launch and manage an innovative internal influencers group, responsible for emphasizing internal culture and scaling internal communications content across multiple teams. • Work closely with business leaders to prepare them as credible, personable, and convincing spokespeople while engage in media relations, face potential crises, have external engagement events and using external digital platforms, as LinkedIn. • Diversity, Equity & Inclusion Council member, leading communication strategy for inclusion.• Boost a data-driven culture by measuring and presenting the impact of the internal and external communication initiatives.

Special assignment for 6 months as Global Specialist for Enterprise Supply Chain Communication• Lead communication strategy and execution for LATAM Supply Chain organization, supporting Consumer Health and Medical Devices business.• Support Global Consumer Health communications and transformation processes.

• Lead effective communication planning to deploy enterprise global campaigns for LATAM and local business audiences.• Lead strategy and execution of digital internal comms channels (Yammer, portals, newsletters, etc.) for Global Consumer Health Supply Chain organization.• Develop authentic and emotive external and internal storytelling to elevate the understanding of Supply Chain as a critical business differentiator, by supporting execution of Communication strategy for Global Consumer Health MAKE organization, and LATAM Supply Chain organization (Consumer Health and Medical Devices business).• Manage budget and creative agency partners.• Support crisis management for Enterprise Supply Chain Brazil: protect reputation by ensuring clear communications for employees, leaders, global reports and external environmental.

• Create and manage the organization's social media profile and presence.• Develop, implement, and monitor targeted communications and advertising content for online and offline media platforms. • Identify press opportunities through evolving issues and negotiate with media channels to close competitive deals.• Develop content for broadcast, print, and online distribution channels.• Facilitate external events, press conferences and briefings.• Scan media marketplace to keep up to date on the latest media trends.• Promote additional projects to support new product launches.• Appropriately managing the organization's media budget.

• Prepare strategic communication plan for external communications and social media content.• Manage press relations; write and produce press releases, manage enquiries from the public, the press and related organizations; analyse media coverage.• Organize and support promotional events such as press conferences, open days, exhibitions, tours, and visits. • Deliver internal communications and content management of internal channels.